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Consumer Insight Research Jobs in Dallas, TX (NOW HIRING)

R&D Principal Scientist

Plano, TX · On-site

$119K - $140K/yr

Interpret market, industry and consumer insights and translating information to build flavor ... Represent research & development in cross-functional task forces to enable critical activities to ...

R&D Principal Scientist

Plano, TX · On-site

$119K - $140K/yr

Interpret market, industry and consumer insights and translating information to build flavor ... Represent research & development in cross-functional task forces to enable critical activities to ...

Senior Brand Manager

Irving, TX · Hybrid

$135K - $145K/yr

Collaborate closely with Research, Media, Commercial, and Digital teams to ensure brand consistency across all consumer touchpoints. * Present strategic recommendations and performance insights to ...

New

R&D Principal Scientist

Plano, TX · On-site

$119K - $140K/yr

Interpret market, industry and consumer insights and translating information to build flavor ... Represent research & development in cross-functional task forces to enable critical activities to ...

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Brand Manager

Irving, TX

$102K - $142K/yr

Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and executionClose collaboration and key team member of multiple strategic cross-functional teams ...

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and execution * Close collaboration and key team member of multiple strategic cross-functional ...

Brand Manager

Irving, TX

$102K - $142K/yr

Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and execution * Close collaboration and key team member of multiple strategic cross-functional ...

Brand Manager

Irving, TX · On-site

$102K - $142K/yr

Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and execution * Close collaboration and key team member of multiple strategic cross-functional ...

Multifamily Sr Research Analyst

Dallas, TX · On-site

$114K - $115K/yr

Support CBRE Multifamily business leaders with analytical deliverables and data-driven insights to ... consumer and housing data, including Census. • Strong ability to communicate research findings ...

DIRECTOR OF CULINARY OPERATIONS

Plano, TX · On-site +1

$140K - $180K/yr

Consumer Insights & Market Research * Analyze guest feedback, sales data, and market trends to inform culinary innovation. * Work with Marketing to conduct guest panels, surveys, and competitive ...

Initiate necessary research to support new product development partnering with consumer insights to validate concepts, understand usability and assess willingness to pay. * Create and manage ...

Analyze consumer insights, operational data, and cost implications to guide product decisions and recommend improvements that enhance appeal, feasibility, and value. * Collaborate cross-functionally ...

Showing results 21-40

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Dallas, TX? For Consumer Insight Research jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Dallas, TX look for? The top searched job categories for Consumer Insight Research jobs in Dallas, TX are:
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R&D Principal Scientist

PepsiCo

Plano, TX • On-site

$119K - $140K/yr

Full-time

This job post has expired today. Applications are no longer accepted.


PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 893 frontline employees who took The Breakroom Quiz

153rd of 435 rated food and drinks producers


Job description

Overview
Job Title: R&D Principal Scientist
Employer: Frito-Lay, Inc.
Location: 7701 Legacy Drive, Plano, Texas 75024
Responsibilities
Duties: Lead seasoning & flavor development for new product innovation for Doritos & Fritos (Billion-dollar brands). Interpret market, industry and consumer insights and translating information to build flavor strategy accordingly. Develop process and toolbox to build flavor strategy supporting future innovation pipeline for portfolio growth. Train other employees on flavor strategy processes and tools. Design product qualification protocols to validate technical solutions and product design against desired consumer outcomes. Own and drive product specification definition to make sure raw materials and product designs can be made safe, legal, fit for purpose. Scale-up product design from bench-scale to full scale delivering consumer liking experiences including traveling to manufacturing plants to scale-up technology solutions and products. Apply deep expertise in seasoning processability modeling, a proprietary tool critical for ensuring production readiness and reducing risk. Represent research & development in cross-functional task forces to enable critical activities to drive a product from idea to launch in market. Seek, evaluate, and test new flavor technologies to enable incremental growth for innovation pipeline with winning consumer experiences. Ability to form technical hypothesis and design technical experiments to demonstrate and validate new technologies. Build close working relationships with key suppliers to identify and land new flavor technologies and solutions for innovation and renovation pipeline. Drive portfolio transformation initiatives leveraging deep knowledge in seasoning & flavor science and consumer behaviors to achieve sodium reduction, artificial removal with winning experiences. Lead training and development for new hires and developers in R&D on flavors & seasonings development.
#LI-DNI
Qualifications
Position requires a Bachelor's degree (US or Foreign Equivalent) in Food Science or Food Engineering and nine (9) years of experience in foods product development, Flavor & seasoning development OR Master's degree (US or Foreign Equivalent) in Food Science or Food Engineering and seven (7) years of experience in foods product development, Flavor & seasoning development. Must have nine (9) years' experience (or 7 with master's) with: Deep seed-to-shelf product development experience with strong consumer understanding; Raw material specification, foods finished product specification, food safety, regulatory requirement for product launches; Form technical hypothesis and design technical experiments to demonstrate and validate efficacy of new flavor/seasoning technologies; and Knowledge in consumer centric design, leveraging insights to build successful innovation pipeline strategy. Must have four (4) years' experience with: Flavors & seasoning formulation technical knowledge for winning formula; Flavor & seasoning industry and supplier capability knowledge; and Seasoning manufacturing and scale-up knowledge to functionality.
*Domestic travel required 10% of the time.
Salary: $119,059 - 140,000 / year
APPLICANTS: Visit http://www.pepsicojobs.com and search req ID # 458520 or job title. Click on matching job and follow directions to submit resume.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. PepsiCo is an equal opportunity employer. Minorities/Females/Disability/Protected Veteran.
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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965