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Consumer Insight Research Jobs in Dallas, TX (NOW HIRING)

Yum

Sr Scientist - Research & Development

Plano, TX · On-site

$105K - $110K/yr

Analyze consumer insights, operational data, and cost implications to guide product decisions and recommend improvements that enhance appeal, feasibility, and value. * Collaborate cross-functionally ...

Fossil Group

Global Marketing Director

Richardson, TX · On-site

Consumer & Market Insights * Leverage consumer research, market intelligence, and analytics to identify growth opportunities. * Monitor competitive activity, industry trends, and evolving consumer ...

Curion LLC

Part Time Kitchen Server

Irving, TX · On-site

$16.50/hr

Experience with MS Word, Excel, and the Internet * 1+ years of market research or customer service ... Curion's deep data-driven product insights, sensory expertise, and state-of-the-art consumer ...

Avocados from Mexico

Sr. Brand Manager

Irving, TX

... consumer insights, cultural trends, and business priorities. · Develop and manage the Brand Learning Plan, partnering with Research & Analytics to identify learning needs, design testing roadmaps ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Dallas, TX? For Consumer Insight Research jobs in Dallas, TX, the most frequently searched job titles are:
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Consumer Insight Research jobs near you

Sr Scientist - Research & Development

Yum

Plano, TX • On-site

$105K - $110K/yr

Full-time

Posted 28 days ago

Job description


You will play a critical role in fueling KFC US' pipeline of finger lickin' good innovations by helping develop new menu items that deliver crave-worthy, guest-delighting experiences. Your mission is to support and lead portions of the innovation process-from early concept development to testing and validation-by contributing technical expertise, coordinating cross-functional input, and advancing new products toward commercialization. You will help ensure that every new menu item meets KFC's high standards for taste, quality, operational ease, and brand relevance.
Responsibilities
  • Lead portions of the new product development process, including concept development, benchtop prototyping, ingredient exploration, and formulation refinement.
  • Conduct product evaluations, sensory testing, and in-restaurant validations to assess consumer acceptance, operational feasibility, and product performance.
  • Partner with suppliers to support the development of new ingredients and components, review technical data, and help refine specifications required for scale-up and commercialization.
  • Analyze consumer insights, operational data, and cost implications to guide product decisions and recommend improvements that enhance appeal, feasibility, and value.
  • Collaborate cross-functionally (Marketing, Operations, QA, Supply Chain/RSCS) and deliver clear reports, technical documents, and presentations that communicate progress, findings, and recommendations.
  • Monitor food, flavor, and QSR innovation trends to identify whitespace opportunities and inspire forward-thinking product concepts.
  • Represent the FIT team in innovation and commercialization meetings by providing product development expertise, sharing updates, identifying risks, and contributing solutions.
  • Own and independently manage defined NPD projects from concept through testing phases, ensuring timely progress, alignment to brand strategy, and readiness for scale-up.

Qualifications
Education:
  • Bachelor's degree from an accredited 4-year university, preferably in Food Science or related field.

Experience:
  • 4+ years of relevant work experience required with Bachelor's.
  • Experience in New Product Development position in the food industry.

Skills:
  • Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively.
  • Strong analytical skills to interpret data and form action-able recommendations.
  • Proven project management capabilities, including driving great outcomes in a fast-paced environment.

Mindset:
  • Passion for creating craveable, high-quality food experiences.
  • Curious, resourceful, and energized by innovation and experimentation.
  • Comfortable navigating ambiguity and iterating quickly to move ideas forward.
  • Collaborative team player who inspires others and contributes positively to team culture.
  • Resilient and persistent in driving development work through technical and operational challenges.

Salary Range: $105,030 to $110,865 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

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