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Consumer Insight Analyst Jobs in Tennessee (NOW HIRING)

Demonstrated understanding of applying product and consumer research methods, data analysis, and insight synthesis leading to measurable product performance and acceptance improvements. * Strong team ...

Posted today

Analyst Reports to: Manager, Category & Shopper Insights Summary Supports achievement of brand goals and successful execution of brand strategies through use of syndicated data and consumer ...

Client Manager Insights

Nashville, TN · On-site

$83K - $95K/yr

With a holistic retail read and the most comprehensive consumer insights--delivered with advanced analytics through state-of-the-art platforms--NIQ delivers the Full View™. NIQ is an Advent ...

Support new product development through sensory & consumer insights * Analyze and interpret sensory data to guide business decisions Qualifications * Bachelor's or Master's degree in Food Science or ...

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... business insights that drive strategic decisions across the credit union. In this role, you'll ... In the event that information from a consumer report obtained about you from a consumer reporting ...

... business insights that drive strategic decisions across the credit union. In this role, you'll ... In the event that information from a consumer report obtained about you from a consumer reporting ...

... business insights that drive strategic decisions across the credit union. In this role, you'll ... In the event that information from a consumer report obtained about you from a consumer reporting ...

... serve consumer and business customers across multiple industries. We are extremely proud of our ... Data Analyst, Customer Insights, you will serve as a key contributor to the data-driven ...

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... Insights * Develop and execute category management strategies that drive growth for both the Company and retail customers across traditional and digital commerce channels * Analyze consumer, shopper ...

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Consumer Insight Analyst information

See Tennessee salary details

$37

$46

$54

How much do consumer insight analyst jobs pay per hour?

As of Aug 5, 2026, the average hourly pay for consumer insight analyst in Tennessee is $46.60, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $51.01 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What are popular job titles related to Consumer Insight Analyst jobs in Tennessee? For Consumer Insight Analyst jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Tennessee look for? The top searched job categories for Consumer Insight Analyst jobs in Tennessee are:
Infographic showing various Consumer Insight Analyst job openings in Tennessee as of July 2026, with employment types broken down into 69% Full Time, 6% Part Time, and 25% Contract. Highlights an 61% Physical, 5% Hybrid, and 34% Remote job distribution, with an average salary of $96,918 per year, or $46.6 per hour.

Director, Consumer Technical Insights

Mars

Franklin, TN

Full-time

Posted 17 hours ago

Posted today


Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

121st of 434 rated food and drinks producers


Job description

Job Description:

MarsPet Nutrition NA - Director Consumer Technical Insights
The Consumer Technical Insight team translates pet and pet parent research and Insights into competitive product experience design forMarsPet Nutrition North America (PNNA). This role leads a team of associates and drives competitiveness of the portfolio by developing competitive innovation and product design strategy rooted in market, consumer, pets, trends and competitor insights. The role will also build out a scalable model for technical competitive intelligence.
This position will ensure that the overall R&D innovation, renovation and value leadership program is shaped and delivered with pet and pet parent insight at its heart, so that we design and deliver superior pet parent product experiences, drive Superior Proposition of our Core and deliver category building innovation. By using best in class consumer and sensory research approaches, data analytics tools and techniques, and rigorous logic this role will leverage consumer empathy, deep qualitative research as well as quantify and interpret data and then translate into clear insights and recommendations to the business. This role will remain current with sensory, consumer science, and product research methodologies and continuously stay abreast of new developments in the field, actively implementing them within the business.

This leader will be part of our North America R&D leadership team and Global CTI community. There will be a focus on playing a key strategic role in building our capabilities for the future, partnering with the Global CTI Senior Director and championing pet and pet parent centricity and Superior Proposition in the NA R&D team and RDLT

What are we looking for?

  • Minimum of BS degree in a STEM field (Engineering, Chemistry, Food Science, etc.). Advanced degree preferred.
  • Minimum of 10 years' experience in R&D. CPG/Food Industry experience preferred.
  • Minimum of 5 years' experience in qualitative and quantitative product and consumer research methodologies and techniques
  • Demonstrated understanding of applying product and consumer research methods, data analysis, and insight synthesis leading to measurable product performance and acceptance improvements.
  • Strong team orientation and ability to work collaboratively across regions and with cross functional partners
  • Expertise in translating key learnings and insights into actionable plans & strategies.
  • Preferred experiences: Understanding of the pet food/food industry, consumer trends, scientific innovations, data analytics and its relation to sensory and consumer science; and relevant Sensory and Consumer Science software and statistical skills.

What will be your Key Responsibilities?

  • Champion pet and pet parent voice as part of the NA RDLT, ensuring R&D strategy and plans are integrating pet and pet parent needs and innovation / renovation / VL activities are shaped to deliver towards pet and parent needs. This includes ensuring that product experience CSFs are aligned and delivered to ensure projects deliver against product job-to-be-done and meet our Superior Proposition ambition.
  • Develop a competitive product design and Innovation strategy rooted in market, competitor and consumer Insights.
  • Lead product experience insight generation and translation into new opportunities across multiple brands, technologies & markets. Leverage product experience insight and product performance understanding to protect our core product range performance.
  • Develop internal and external networks to ensure access to cutting-edge tools & methodologies in the sensory & consumer Insights field.
  • Provide expertise in developing and applying current & innovative Sensory and Consumer Science methodologies, contributing to the creation of PN CTI standards and best practices.
  • Accountable for the definition of proposition specific job stories and the translation into tangible differentiators for the product experience as input to the product and pack brief for R&D. Lead sensory & consumer research programs; this includes consulting with key stakeholders to determine program objectives, developing product experience learning plans to develop and validate the product proposition, as per best practice standards and consistent with PN global Superior Proposition guidelines, and delivery of recommendations to relevant R&D and business partners.
  • Able to adjust, adapt, respond to, and be resourceful in the face of changes to deliver business objectives.
  • Create collaborative relationships with the Regional & Global CMI and Global CTI groups to ensure the most efficient and effective research community, helping to advance functional excellence and business impact.
  • Lead, develop and engage the team of Consumer Technical Insights associates. Be a champion for talent in the R&D and CTI community, collaborating with the Global CTI Senior Director to develop a strong talent pipeline in CTI. They will ensure the Global CTI Director is involved in recruitment and talent processes as appropriate.
  • Less than 20% domestic travel
  • Embrace and live theMarsculture by leading with The Five Principles.

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

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Employment Type: Full time

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