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Consumer Insight Research Jobs in Tennessee (NOW HIRING)

Client Manager Insights

Nashville, TN · On-site

$83K - $95K/yr

... market research. * Master's degree is a plus. * Prior experience with NielsenIQ (or similar ... About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete ...

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

As an editor for Deloitte Insights, you'll work with subject matter specialists, researchers, data ... Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

This role partners cross-functionally with Quality, R&D, Marketing, and Operations to translate ... Strong understanding of consumer insights and sensory methodologies * Proven cross-functional ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Tennessee? For Consumer Insight Research jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Tennessee look for? The top searched job categories for Consumer Insight Research jobs in Tennessee are:
What cities in Tennessee are hiring for Consumer Insight Research jobs? Cities in Tennessee with the most Consumer Insight Research job openings:

Director, Consumer Technical Insights

Mars

Franklin, TN

Full-time

Posted 14 hours ago

Posted today


Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

121st of 434 rated food and drinks producers


Job description

Job Description:

MarsPet Nutrition NA - Director Consumer Technical Insights
The Consumer Technical Insight team translates pet and pet parent research and Insights into competitive product experience design forMarsPet Nutrition North America (PNNA). This role leads a team of associates and drives competitiveness of the portfolio by developing competitive innovation and product design strategy rooted in market, consumer, pets, trends and competitor insights. The role will also build out a scalable model for technical competitive intelligence.
This position will ensure that the overall R&D innovation, renovation and value leadership program is shaped and delivered with pet and pet parent insight at its heart, so that we design and deliver superior pet parent product experiences, drive Superior Proposition of our Core and deliver category building innovation. By using best in class consumer and sensory research approaches, data analytics tools and techniques, and rigorous logic this role will leverage consumer empathy, deep qualitative research as well as quantify and interpret data and then translate into clear insights and recommendations to the business. This role will remain current with sensory, consumer science, and product research methodologies and continuously stay abreast of new developments in the field, actively implementing them within the business.

This leader will be part of our North America R&D leadership team and Global CTI community. There will be a focus on playing a key strategic role in building our capabilities for the future, partnering with the Global CTI Senior Director and championing pet and pet parent centricity and Superior Proposition in the NA R&D team and RDLT

What are we looking for?

  • Minimum of BS degree in a STEM field (Engineering, Chemistry, Food Science, etc.). Advanced degree preferred.
  • Minimum of 10 years' experience in R&D. CPG/Food Industry experience preferred.
  • Minimum of 5 years' experience in qualitative and quantitative product and consumer research methodologies and techniques
  • Demonstrated understanding of applying product and consumer research methods, data analysis, and insight synthesis leading to measurable product performance and acceptance improvements.
  • Strong team orientation and ability to work collaboratively across regions and with cross functional partners
  • Expertise in translating key learnings and insights into actionable plans & strategies.
  • Preferred experiences: Understanding of the pet food/food industry, consumer trends, scientific innovations, data analytics and its relation to sensory and consumer science; and relevant Sensory and Consumer Science software and statistical skills.

What will be your Key Responsibilities?

  • Champion pet and pet parent voice as part of the NA RDLT, ensuring R&D strategy and plans are integrating pet and pet parent needs and innovation / renovation / VL activities are shaped to deliver towards pet and parent needs. This includes ensuring that product experience CSFs are aligned and delivered to ensure projects deliver against product job-to-be-done and meet our Superior Proposition ambition.
  • Develop a competitive product design and Innovation strategy rooted in market, competitor and consumer Insights.
  • Lead product experience insight generation and translation into new opportunities across multiple brands, technologies & markets. Leverage product experience insight and product performance understanding to protect our core product range performance.
  • Develop internal and external networks to ensure access to cutting-edge tools & methodologies in the sensory & consumer Insights field.
  • Provide expertise in developing and applying current & innovative Sensory and Consumer Science methodologies, contributing to the creation of PN CTI standards and best practices.
  • Accountable for the definition of proposition specific job stories and the translation into tangible differentiators for the product experience as input to the product and pack brief for R&D. Lead sensory & consumer research programs; this includes consulting with key stakeholders to determine program objectives, developing product experience learning plans to develop and validate the product proposition, as per best practice standards and consistent with PN global Superior Proposition guidelines, and delivery of recommendations to relevant R&D and business partners.
  • Able to adjust, adapt, respond to, and be resourceful in the face of changes to deliver business objectives.
  • Create collaborative relationships with the Regional & Global CMI and Global CTI groups to ensure the most efficient and effective research community, helping to advance functional excellence and business impact.
  • Lead, develop and engage the team of Consumer Technical Insights associates. Be a champion for talent in the R&D and CTI community, collaborating with the Global CTI Senior Director to develop a strong talent pipeline in CTI. They will ensure the Global CTI Director is involved in recruitment and talent processes as appropriate.
  • Less than 20% domestic travel
  • Embrace and live theMarsculture by leading with The Five Principles.

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

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Employment Type: Full time

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