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Consumer Insight Research Jobs in Tennessee (NOW HIRING)

Mars

Pet Parent Insights Manager, Wet Dog

Franklin, TN · On-site

Bachelor's degree required; MBA preferred. * 5+ years in consumer insights, market research, or a ... related role. * Strong hands-on experience designing and executing primary research (quantitative ...

VIVOS HOLDINGS

MARKETING MANAGER

Smyrna, TN

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

InfoTree

Be Seen First

Analyst- Market Intelligence

Franklin, TN · On-site

$32 - $33/hr

Provide voice‐of‐the‐customer insights supporting Marketing, Sales, and Service. * Analyze primary and secondary research to understand consumer perceptions, attitudes, and behavior. * Create ...

Barr Brands International

Associate Brand Manager

Memphis, TN · On-site

$89K - $117K/yr

By skillfully blending advanced technology with consumer insights, Barr Brands is committed to ... Support market research initiatives and innovation development, including both qualitative and ...

Smarty Pants

Finance & Operations Whiz

Johnson City, TN · Hybrid

THE COMPANY Smarty Pants is a market research and strategic consulting firm on a mission to illuminate the business world with brilliant consumer insights, inspiring human stories and ingenious brand ...

Smarty Pants

Finance & Operations Whiz

Johnson City, TN · On-site

THE COMPANY Smarty Pants is a market research and strategic consulting firm on a mission to illuminate the business world with brilliant consumer insights, inspiring human stories and ingenious brand ...

Chubb

Customer Experience Data Analyst

Chattanooga, TN · On-site

... consumer needs and strategic priorities * Craft insight-driven stories and proactively share visually inspiring reports and dashboards across the organization * Ensure survey research studies measure ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Tennessee? For Consumer Insight Research jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Tennessee look for? The top searched job categories for Consumer Insight Research jobs in Tennessee are:
What cities in Tennessee are hiring for Consumer Insight Research jobs? Cities in Tennessee with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Manager, Consumer Insights

Tennesseetitans

Nashville, TN • On-site

Full-time

Posted 19 days ago

Job description

The Tennessee Titans are looking for an inquisitive, highly analytical, and detail-oriented Manager of Consumer Insights. This role will be the organization's champion for understanding our fans - combining qualitative and quantitative inputs to craft clear narratives and recommendations that influence decision-making across the business.
The Manager of Consumer Insights will report to the Vice President of Marketing - Advertising & Analytics and will be responsible for conducting market research as well as analyzing fan and customer data with the purpose of identifying actionable insights used to drive customer retention, fan avidity, and brand growth.
• Lead the development of clear, actionable insights that inform marketing, ticketing, and brand strategy - turning research and data into compelling stories that influence decisions.
• Serve as the voice of the fan by analyzing sentiment, behavior, motivations, and trends across surveys, first-party data, digital engagement, and broader market research.
• Conduct audience analysis and profiling to deepen the organization's understanding of key fan segments and growth opportunities.
• Translate audience insights into strategic recommendations that support campaign targeting, creative development, and customer journey optimization.
• Help shape testing strategy and other experiments to optimize conversion funnels, landing pages and personalization in marketing campaigns.
• Lead internal market research efforts that surface opportunities for fan growth and brand differentiation.
• Assist in preparing pitches for the research and strategic planning projects.
• Assist in preparing sales pitches for the marketing and sponsorship sales teams.
• Assist with other duties as assigned.
Requirements:
Education
• Bachelor's degree with a consistent track record of professional and personal achievement
Experience
• 5+ years of experience and in-depth knowledge in consumer insights, digital marketing analytics or a similar role, with a track record of driving data-based improvements.
• Excellent communication skills and comfortable presenting to all levels of the organization.
• Detailed understanding of consumer behavior and marketing analytics with the ability to influence business or marketing strategy.
• Familiarity with SQL or similar querying tools; ability to work closely with analytics partners to access and interpret data.
• High level of problem-solving ability, thinks creatively and utilizes all available resources to deliver quality analysis and actionable insights.
• Self-starter and strategic thinker with superior verbal, written, presentation, organizational and multi-tasking skills, and the ability to adapt messaging to suit multiple audiences from highly technical functions to non-technical marketing and front office executives.
• Ability to thrive in a fast-paced environment with strong attention to detail, excellent prioritization skills, and a hands-on approach to managing multiple projects.
• Extremely proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook.
• Experience with visualization tools like Tableau or PowerBI.
• A proven track record in developing relationships with external vendors and internal teams.
• Excellent project management and organizational skills with ability to independently manage multiple projects, vendors, and initiatives simultaneously.
• Flexibility to work extended hours including evenings, weekends, and holidays.
Physical Requirements and Working Conditions
• In office position
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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