1

Consumer Insight Research Jobs in Tennessee (NOW HIRING)

You will play a key role in ensuring that consumer insights and sensory data are integrated into ... with R&D, product development, and marketing teams Contribute to innovation pipelines by ...

The ideal candidate has hands-on experience in sensory science, panel management, and consumer research execution. You will play a key role in ensuring that consumer insights and sensory data are ...

Client Manager Insights

Nashville, TN · On-site

$83K - $95K/yr

... market research. * Master's degree is a plus. * Prior experience with NielsenIQ (or similar ... About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

Lead consumer research initiatives that translate insights into actionable marketing and product plans * New Product Development and Innovation Roadmap through stage gate process management * Cross ...

next page

Showing results 1-20

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Tennessee?

For Consumer Insight Research jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Tennessee look for?

The top searched job categories for Consumer Insight Research jobs in Tennessee are:

What cities in Tennessee are hiring for Consumer Insight Research jobs?

Cities in Tennessee with the most Consumer Insight Research job openings:

Consumer Research Specialist

Aequor

Chattanooga, TN • On-site

$29/hr

Other

Posted 5 days ago


Job description

Consumer Research Specialist

Location: Chattanooga, TN (Onsite)

Duration: Contract till Sep 2027 with possibility to extend

Pay rate: $29/hr on W2


Position Overview

We are seeking a Consumer Science Specialist (Contract) to join our product development center in Chattanooga, TN. This role sits within the Consumer Science function, supporting innovation and product development through sensory and consumer evaluation activities.

The ideal candidate has hands-on experience in sensory science, panel management, and consumer research execution. You will play a key role in ensuring that consumer insights and sensory data are integrated into product decisions across health and wellness portfolios.

Key Responsibilities

Sensory & Consumer Testing Execution

Plan, coordinate, and execute sensory evaluation studies (descriptive, discrimination, and consumer tests)

Prepare test materials, protocols, and evaluation environments within a development center setting

Ensure accurate data collection, documentation, and adherence to study protocols

Support product benchmarking, claims substantiation, and reformulation efforts

Panel & Participant Management

Recruit, schedule, and manage consumer and trained sensory panels

Maintain panel engagement and ensure data quality through proper training and oversight Troubleshoot panel logistics and ensure smooth execution of evaluation sessions

(good to have) Moderation & Facilitation Moderate consumer sessions, including product evaluations, focus groups, and co-creation workshops

Lead innovative discussion sessions to gather actionable qualitative insights

Create a comfortable environment that encourages honest and insightful participant feedback

Data Handling & Reporting Compile, analyze, and summarize sensory and consumer data

Translate findings into clear, actionable insights for cross-functional teams (R&D, marketing, quality)

Support development of reports, presentations, and recommendations for stakeholders

Cross-functional Collaboration

Partner closely with R&D, product development, and marketing teams Contribute to innovation pipelines by integrating consumer-driven insights Ensure alignment with project timelines and business objectives

Qualifications

Required

Bachelor's degree in Food Science, Sensory Science, Consumer Science, Biology, Psychology, or related field 2+ years of experience in sensory evaluation, consumer research, or product testing

Familiar with managing sensory panels or consumer testing sessions

Highly organized with attention to detail and ability to manage multiple studies simultaneously

Preferred

Experience in consumer health, personal care, or OTC products

Familiarity with sensory methodologies (e.g., hedonic testing, descriptive analysis, triangle tests) Experience working in a lab or development center environment

Facilitation/moderation skills

Working knowledge of data analysis tools (e.g., Excel, basic statistical software)

Key Skills

Sensory evaluation & test design

Panel management and recruitment

Consumer research moderation

Data interpretation and storytelling

Cross-functional collaboration

Strong communication and organizational skills

Essential Workplace Skill

Can-do attitude with a proactive, solution-oriented mindset

Self-motivated and able to work independently while managing multiple priorities in a fast-paced environment

Strong presentation and storytelling skills, with the ability to communicate insights clearly and influence stakeholders

Excellent interpersonal and facilitation skills, with confidence moderating discussions and engaging diverse participants

High level of ownership and accountability, with attention to detail and commitment to quality execution

Adaptability and flexibility in a dynamic development center environment

Collaborative team player with the ability to build strong cross-functional relationships

Curious mindset with a passion for understanding consumer behavior and product experience

Work Environment

Onsite role based in a development center in Chattanooga, TN

Hands-on, fast-paced environment supporting product innovation and evaluation

Collaborative team within a leading consumer health organization

Why Join

This is an opportunity to contribute directly to new product development and innovation for a major consumer health company, influencing products that impact millions of consumers. We believe in the power of self-care and the role it can play in creating a healthier society and a healthier planet.


Please contact me if you are interested. Thank you.


Thank You,


Gurpreet Kaur

Aequor Technologies LLC

377 Hoes Lane, Suite 300

Piscataway, NJ 08854

(732) 993-7304

gurpreet.kaur@aequor.com