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Customer Insights Jobs (NOW HIRING)

Wawa, Inc.

Customer Insights Analyst

Media, PA · On-site

Customer Insights Analyst Location: Corporate Department: Strategy Job Summary : The Customer Insights Analyst is responsible for aggregating Wawa's numerous customer data sources, including Wawa ...

Hilton

As a Manager of Customer Insights, you will support Hilton's Customers, Brands, Marketing, Revenue, Sales, and executive leadership teams, among others. On the Brand Analytics and Customer Research ...

Pandora

Manager, Customer Insights

Manhattan, NY · On-site

As the eCommerce Analytics & Consumer Insights Manager, you will analyze customer behavior to optimize site experience and drive performance across conversion, retention, and lifetime value.

Parts Town

Customer Insights Analyst

Plattsburgh, NY

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

Parts Town

Customer Insights Analyst

Plattsburgh, NY

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

FirstEnergy

Manager, Customer Insights

Akron, OH · On-site

Position Summary The Manager, Customer Insights leads the development and execution of strategies for customer research and analytics to enable data-driven decision-making. This role converts ...

Parts Town

Customer Insights Analyst

Fort Wayne, IN

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

At Home Stores

Director Customer Insights

Coppell, TX · On-site

The Director of Customer Insights is responsible for Customer and Brand Insights across the organization, and the aggregation of those insights into actionable intelligence to drive strategic change ...

Parts Town

Customer Insights Analyst

Fort Wayne, IN · On-site

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

Parts Town

Customer Insights Analyst

Fort Wayne, IN

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

CosmoProf

Customer Insights Manager

Plano, TX · Hybrid

Customer Insights Manager Hybrid position working from the Legacy Support Center located in Plano Texas About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident ...

Nuuly

Nuuly Customer Insights Analyst

Philadelphia, PA · On-site

We use insights to advocate on behalf of the customer and provide strategic recommendations to leadership across the Nuuly organization. This is a key competency within a new brand that is dedicated ...

Parts Town

Customer Insights Analyst

Fort Wayne, IN · On-site

The Job at a Glance The Customer Insights Analyst plays a key role in advancing Parts Town's Voice of the Customer (VoC) program by transforming customer feedback and operational data into actionable ...

CosmoProf

Customer Insights Manager

Plano, TX · Hybrid

Customer Insights Manager Hybrid position working from the Legacy Support Center located in Plano Texas About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident ...

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Customer Insights information

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$605

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$2.7K

How much do customer insights jobs pay per week?

As of Jun 9, 2026, the average weekly pay for customer insights in the United States is $1,003.58, according to ZipRecruiter salary data. Most workers in this role earn between $788.46 and $923.08 per week, depending on experience, location, and employer.

What are customer insights?

Customer insights are in-depth understandings derived from analyzing customer data, feedback, and behavior. These insights help businesses identify customer needs, preferences, and motivations, enabling them to make informed decisions about products, services, and marketing strategies. By leveraging customer insights, companies can improve customer satisfaction, enhance loyalty, and drive business growth.

How does the Customer Insights role typically collaborate with other departments within a company?

Customer Insights professionals frequently work cross-functionally, partnering with teams such as marketing, product development, sales, and customer service. Their role involves gathering and analyzing customer data, then sharing actionable insights with these teams to inform strategy, improve products, and enhance the customer experience. Effective communication and collaboration are essential, as insights must be presented in a way that is accessible and relevant to stakeholders. This collaborative structure allows Customer Insights professionals to have a direct impact on key business decisions.

What is the difference between Customer Insights vs Customer Data Analyst?

AspectCustomer InsightsCustomer Data Analyst
Primary FocusUnderstanding customer behavior and preferences to inform business strategiesAnalyzing customer data to identify patterns and generate reports
Skills & CertificationsMarket research, data analysis, customer segmentation, often with certifications in marketing or analyticsData analysis, SQL, statistical tools, data visualization
Work EnvironmentCross-functional teams, marketing, product developmentData teams, analytics departments, IT
Industry UsageMarketing, customer experience, product managementData analysis, business intelligence, analytics departments

Customer Insights professionals focus on understanding customer needs and behaviors to guide strategic decisions, while Customer Data Analysts primarily analyze data to uncover patterns and generate reports. Both roles require strong analytical skills, but their objectives and daily tasks differ, with Insights emphasizing strategic understanding and Data Analysts emphasizing data processing and reporting.

What are the key skills and qualifications needed to thrive as a Customer Insights professional, and why are they important?

To thrive as a Customer Insights professional, you need strong analytical skills, data interpretation abilities, and a background in market research or related fields, often supported by a relevant degree. Familiarity with data analytics tools like SQL, SPSS, Tableau, or survey platforms, as well as experience with CRM systems, is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data into actionable business recommendations. These competencies ensure organizations understand customer behavior and can make data-driven decisions to enhance products and services.
More about Customer Insights jobs
What cities are hiring for Customer Insights jobs? Cities with the most Customer Insights job openings:
What are the most commonly searched types of Customer Insights jobs? The most popular types of Customer Insights jobs are:
What states have the most Customer Insights jobs? States with the most job openings for Customer Insights jobs include:
What job categories do people searching Customer Insights jobs look for? The top searched job categories for Customer Insights jobs are:
Customer Insights jobs near you
Infographic showing various Customer Insights job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $52,186 per year, or $25.1 per hour.
Customer Insights Analyst

Customer Insights Analyst

Wawa, Inc.

Media, PA • On-site

Full-time

Posted 17 days ago

Wawa rating

6.5

Company rating: 6.5 out of 10

Based on 1,102 frontline employees who took The Breakroom Quiz

8th of 46 rated convenience stores

Job description

Job Description
Job Title: Customer Insights Analyst
Location: Corporate
Department: Strategy
Job Summary: The Customer Insights Analyst is responsible for aggregating Wawa's numerous customer data sources, including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, and direct customer feedback data to provide actionable insights that ultimately drive decisions to improve the customer experience and/or company financial performance. Develop strong cross functional relationships as many of the data sources are "owned" and maintained by a variety of teams throughout the organization. The Customer Insights Analyst will be responsible for developing and maintaining multiple levels of customer KPI reporting, integrating these different data sources, from executive level customer KPIs to customer metrics that are relevant for specific functions and/or stakeholders. Develop strategies and recommendations to improve key customer metrics. Additionally, the Customer Insights Analyst will be responsible for identifying future customer data needs and priorities to improve our customer data capabilities.
Principal Duties:
  • Aggregate all key customer data sources across the company including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, direct customer feedback data, third party data sources, and other feedback sources to understand the Macro Customer Environment and drive actionable decision making.
  • Integrate customer and general consumer data from multiple sources to articulate a clear story around our customer for key stakeholders across the business. Share complex data results in a format that is easily understandable.
  • Responsible for leveraging all customer data sources to develop a deep understanding of who our customer is, who our customer is not, and partner with the research arm of the Customer Insights team to understand and articulate the "why." Own the story around who our top customers are on multiple dimensions, including by visit frequency, segment and by profit contribution.
  • Contextualize key segments of Wawa's customer base on different dimensions including demographics, purchase behavior, visit frequency, need states, etc. and take an active role in crafting how we view those segments in a standard way across the business.
  • Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager/Manager of Customer Insights & Strategy and the Senior Vice President-Chief Marketing and Brand Officer, including:
    Executive Level Customer KPI Dashboard
    Quarterly Brand Perception Tracking
    Weekly Customer Sentiment Tracking
    Monitor and identify notable shifts in Wawa's customer base over time, highlighting customer groups that are growing and/or shrinking and developing hypotheses for root causes to further explore.
  • Lead key business results discussions with customer data analysis including standing up repeatable customer analyses for campaign reviews, financial review discussions, advertising planning meetings, and others.
  • Support major consumer research efforts, partnering with the research arm of Customer Insights team, by integrating customer data from relevant sources into research processes.
  • Develop strategies and recommendations to impact key customer metrics including ways to grow brand trial, grow visit frequency, grow trial to categories in our store, and ultimately impact customer profitability.
  • Partner with the Data Science team and the IT team to identify future customer data needs and scope work needed to make relevant data accessible.

Essential Functions:
  • Ability to work well individually as well as in a team environment
  • Excellent oral and written communication skills
  • Excellent customer service skills
  • Ability to work with little or no supervision
  • Detail oriented and strong organizational skills
  • Strong analytical and problem solving skills
  • Ability to handle multiple projects and adapt to evolving timelines
  • Excellent interpersonal skills
  • Proven self-starter with demonstrated ability to make decisions
  • Strong leadership skills
  • Ability to quickly learn new software programs and/or data structures
  • Ability to build collaborative and effective working relationships across organizations

Basic Qualifications:
  • Bachelor's degree preferred with a background in quantitative field such as business intelligence, mathematics, statistics
  • 5+ years of experience conducting and facilitating work sessions to collect and define user and business stakeholder requirements
  • Experience with BI and Visualization tools such as Tableau or PowerBI
  • Experience with MicroStrategy Report construction preferred
  • ANSI-SQL Experience, with use in Snowflake cloud as a bonus
  • Proficiency with R and/or Python is preferred
  • Proficiency with MS Office (Word, Excel and Powerpoint)
  • Prior experience translating and communicating complex data results into an understandable format

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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