A Customer Insights Analyst typically needs strong analytical skills, experience with market research, and a relevant degree in business, marketing, or statistics. Familiarity with data analysis tools such as SQL, Excel, Tableau, and survey platforms, as well as certifications in data analytics or market research, are highly valued. Excellent communication, problem-solving abilities, and attention to detail are essential soft skills for this role. These skills are vital for accurately interpreting customer data, generating actionable insights, and effectively informing business decisions.