ZipRecruiter

Log In

1

Customer Insight Analyst Jobs in Philadelphia, PA

ADP, Inc.

Customer Experience Manager

Swedesboro, NJ · On-site

$75 - $90/hr

Voice of the Customer & Insights * Analyze customer feedback, NPS/CSAT data, support tickets, and order/fulfillment data to identify systemic pain points affecting strategic accounts. * Translate ...

next page

Showing results 1-20

All JobsCustomer Insight Analyst JobsCustomer Insight Analyst Jobs in Philadelphia, PA

Customer Insight Analyst information

See Philadelphia, PA salary details

$38.5K

$63.3K

$83.8K

How much do customer insight analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for customer insight analyst in Philadelphia, PA is $63,334.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,800.00 and $82,800.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential, and gaining experience through internships or entry-level roles can help build expertise in analyzing customer data and generating insights.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What are popular job titles related to Customer Insight Analyst jobs in Philadelphia, PA?

For Customer Insight Analyst jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Customer Insight Analyst jobs in Philadelphia, PA look for?

The top searched job categories for Customer Insight Analyst jobs in Philadelphia, PA are:

Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Philadelphia, PA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $63,334 per year, or $30.4 per hour.

Data Analyst - Digital (Customer Insights & Analytics)

M&T Bank

Wilmington, DE • On-site

$94K - $157K/yr

Full-time

Posted 8 days ago

M&T Bank rating

7.8

Company rating: 7.8 out of 10

Based on 187 frontline employees who took The Breakroom Quiz

79th of 174 rated banks

Job description

OVERVIEW:

Data Analyst on the Domain Analytics Team, part of M&T's Customer Insights & Analytics Organization. We provide analytical insights that empower Marketing and Digital Product organizations to drive business growth, strengthen customer relationships, and accelerate digital adoption.

Our work spans:

  • Experimentation & Measurement - Designing and analyzing tests to optimize customer acquisition for Retail and Business Banking segments.
  • Cross-Channel Analytics & Attribution - Understanding how customers interact across channels and identifying what drives engagement.
  • Digital Journey Analytics - Uncovering insights from web and app behaviors to improve customer experiences.
  • Digital Product Enablement - Partnering with product teams across the development lifecycle to support new feature launches with data and performance measurement.
  • Data Products & Ad-Hoc Analysis - Building dashboards and self-service tools, and delivering quick-turn insights to answer business questions.

The Data Analyst will partner with Digital Product and Technology teams to deliver data products, insights, and scalable reporting solutions that enable data-informed decision-making. This role will support the full digital product lifecycle by measuring performance, monitoring customer engagement, evaluating new features, and providing analytical guidance for both strategic roadmap initiatives and operational priorities.

LOCATION:

This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank's regional offices. Candidates must reside within a reasonable commuting distance to one of the following locations:

  • 345 Main Street, Buffalo, NY

  • 115 Federal Street, Boston, MA

  • 1 Light Street, Baltimore, MD

  • 1350 I Street NW, Washington, DC

  • 1100 North Market Street, Wilmington, DE

  • 277 Park Avenue, New York, NY

  • 850 Main Street, Bridgeport, CT

  • 77 Pine Street, Burlington, VT

POSITION RESPONSIBILITIES:

  • Explore, mine, and profile data across multiple datasets to gain and interpret insights for use in dashboards, ad-hoc analysis and analytics products.
  • Support digital platform modernization initiatives by designing and validating reporting, dashboards, and tracking solutions for migrations to new platforms and data sources.
  • Collaborate with both technical and nontechnical stakeholders to translate business questions into analytical solutions.
  • Support highquality analytics delivery by conducting data quality checks, collaborating on data model design, and applying best practices for code documentation and storage.
  • Develop business intelligence solutions designed to meet business needs.
  • Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
  • Design, implement, maintain, and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management.
  • Promote an environment that supports belonging and reflects the M&T Bank brand.
  • Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

MINIMUM QUALIFICATIONS REQUIRED:

  • Bachelor's degree and a minimum of 3 years of related experience, or in lieu of a degree, a combined minimum of 7 years higher education and/ or work experience, including a minimum of 3 years related experience
  • Intermediate SQL, experience querying databases (SQL Server, Snowflake, etc).
  • Experience working in large databases
  • Experience with Business Intelligence/Visualization tools (PowerBI, Tableau)

IDEAL QUALIFICATIONS PREFERRED:

  • 1 or more years related work experience in data analysis, bonus if supporting digital product development, operations, or technology organizations.
  • Experience with programming languages such as Python, SAS
  • Experience with reporting automation (PowerBI, Alteryx)
  • Experience with one or more cloud databases.
  • Experience working within an agile environment
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $94,400.00 - $157,400.00 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.LocationBaltimore, Maryland, United States of America

What M&T Bank employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply