Customer Insight Analyst Jobs in Seattle, WA (NOW HIRING)

Job Summary:
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Media Intelligence team is seeking a highly analytical Analyst to lead the Audience & Intent Analytics workstream, focusing on measuring and optimizing audience performance in paid media. This role involves developing measurement frameworks, conducting analyses, and collaborating with stakeholders to drive data-driven decision-making.
Responsibilities:
• Analyze audience performance across regions, clouds, industries, segments, personas, and journey stages.
• Develop measurement frameworks that connect audience membership and targeting strategies to downstream business outcomes such as responses, MQLs, pipeline, and revenue influence.
• Evaluate audience composition, saturation, engagement, and targeting effectiveness across paid media programs.
• Conduct segmentation and cohort analyses to identify trends, opportunities, and optimization recommendations.
• Support personalization and audience strategy initiatives through data-driven insights.
• Partner with Paid Media, Audience Strategy, and regional stakeholders to evaluate targeting performance and refine segmentation approaches.
• Translate complex analyses into clear, actionable business recommendations for marketing stakeholders and leadership.
• Own analytics related to the full audience lifecycle, including:
• Audience creation and onboarding
• Audience activation and deployment
• Engagement and performance measurement
• Funnel progression and downstream conversion analysis
• Audience optimization and refresh strategies
• Support the operational and analytical management of audience and intent platforms, including Demandbase and related tooling.
• Support audience workflows and governance processes within Demandbase and related systems.
• Partner with stakeholders to operationalize intent data strategies and measurement approaches.
• Analyze intent signal performance and audience engagement trends.
• Evaluate how intent-based targeting impacts paid media effectiveness and downstream funnel performance.
• Help define audience naming conventions, mapping standards, and reporting governance.
• Collaborate with technical teams to improve audience data accessibility and scalability.
• Design, build, and enhance scalable Tableau dashboards and reporting experiences that enable stakeholders to explore audience insights independently.
• Build intuitive, executive-ready dashboards that surface actionable audience insights.
• Develop dashboards segmented by:
• Cloud
• Industry
• Region
• Macro-segment
• Persona / Job Function
• Journey Stage
• Create scalable reporting experiences that balance standardization with stakeholder flexibility.
• Ensure dashboards are performant, accurate, and aligned with business definitions.
• Continuously improve reporting usability, design, and stakeholder adoption.
• Partner with analytics engineers and data teams to improve underlying datasets and reporting infrastructure.
• Collaborate closely with Media Intelligence analytics engineers and data engineering teams to improve and scale audience analytics infrastructure.
• Define business requirements for new datasets and dbt models.
• Support development of automated audience-performance data models.
• Validate data quality and business logic across reporting layers.
• Reduce reliance on manual processes through scalable automation and standardized reporting logic.
• Document metric definitions, transformations, and reporting methodologies.
• Drive adoption, understanding, and self-service usage of audience analytics tools and insights across Media Lab stakeholders.
• Deliver enablement sessions, walkthroughs, and training materials.
• Create documentation and educational resources for dashboards, metrics, and audience methodologies.
• Help stakeholders understand audience data nuances, targeting logic, and measurement frameworks.
• Partner with stakeholders to improve data literacy and reporting adoption.
• Serve as a trusted analytics advisor to Paid Media, Audience Strategy, and Marketing teams.
Qualifications:
Required:
• 4+ years of experience in analytics, business intelligence, marketing analytics, audience analytics, or related fields.
• Advanced Tableau dashboard development experience.
• Strong SQL skills and experience working with large-scale datasets.
• Experience analyzing marketing, paid media, audience, or funnel performance data.
• Strong analytical thinking and problem-solving skills.
• Experience translating complex data into actionable insights for business stakeholders.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Comfortable operating in highly cross-functional environments.
Preferred:
• Experience working in B2B SaaS or enterprise marketing environments.
• Familiarity with audience platforms such as Demandbase, 6sense, LinkedIn Matched Audiences, or similar technologies.
• Experience with account-based marketing (ABM) and intent data strategies.
• Experience with Snowflake, dbt, or modern analytics engineering workflows.
• Understanding of paid media performance metrics and marketing attribution concepts.
• Experience building scalable reporting frameworks and data governance processes.
• Familiarity with Salesforce campaign and funnel data structures.
Company:
Salesforce is a cloud-based software company that provides customer relationship management software and applications. Founded in 1999, the company is headquartered in San Francisco, USA, with a team of 10001+ employees. The company is currently Late Stage.