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Customer Insight Analyst Jobs in Michigan (NOW HIRING)

FastTek

Insights Analyst

Troy, MI

Insights Analyst #1060286 WHO WE ARE LOOKING FOR: We're looking for a curious, detail-oriented ... Delight Customers * One Team * Relentless Improvement * Fast, Frugal, and Scrappy * Respectful ...

FastTek Global

Insights Analyst #1062467

Troy, MI · On-site

$60 - $90/hr

Troy, Michigan Insights Analyst #1062467 WHO WE ARE LOOKING FOR: We're looking for a curious ... Delight Customers * One Team * Relentless Improvement * Fast, Frugal, and Scrappy * Respectful ...

New

La-Z-Boy

Consumer Insights Analyst

Monroe, MI

Experience with survey platforms, insight communities, brand tracking, customer experience dashboards, or data-visualization tools. * Familiarity with statistical analysis techniques and tools used ...

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SMZ INC

Digital Media Analyst

Troy, MI · On-site

$60 - $85/hr

... insights. * Technical Proficiency: Knowledge of tools such as Google Campaign Manager, Google Analytics, SEO/SEM platforms, CRM software, SQL, and data visualization tools like Tableau or Power BI.

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All JobsCustomer Insight Analyst JobsCustomer Insight Analyst Jobs in Michigan

Customer Insight Analyst information

See Michigan salary details

$37.2K

$61.2K

$81K

How much do customer insight analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for customer insight analyst in Michigan is $61,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential, and gaining experience through internships or entry-level roles can help build expertise in analyzing customer data and generating insights.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What are popular job titles related to Customer Insight Analyst jobs in Michigan?

For Customer Insight Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Customer Insight Analyst jobs in Michigan look for?

The top searched job categories for Customer Insight Analyst jobs in Michigan are:

What are popular job titles related to Customer Insight Analyst jobs in MI?

For Customer Insight Analyst jobs in MI, the most frequently searched job titles are:

Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Michigan as of August 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $61,236 per year, or $29.4 per hour.

Global Customer Insights & Voice of the Customer Lead

Stellantis

Auburn Hills, MI • On-site

Full-time

Posted 20 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

13th of 45 rated automakers

Job description

The Global Customer Insights & VoC Lead will lead the global customer insights and Voice of the Customer capability for Global Customer Care. This role will bring together customer feedback, case data, operational metrics, digital signals, supplier inputs and other insights sources to identify customer pain points, backlog drivers and improvement opportunities. The role is responsible for translating those insights into clear recommendations and working with cross-functional partners to drive actions that improve customer outcomes, reduce avoidable demand and address the root causes of case backlog.
Key Responsibilities:
  • Lead the global VoC roadmap, governance model and regular insight review process across Customer Care and key business partners.
  • Own the outer loop of customer feedback by identifying systemic issues, assigning clear business owners and driving actions that reduce backlog, repeat contacts, avoidable demand and customer effort.
  • Build an integrated customer insights capability that connects direct feedback, indirect feedback, case management data, digital analytics, operational metrics, quality intelligence, and supplier performance data.
  • Translate complex data into clear insights, root-cause findings, business implications, and recommendations for executive and operational audiences.
  • Partner with Product, Quality, Technical Service, Engineering, Customer Experience, Operations, Analytics, Supply Chain, IT, regional Customer Care teams and suppliers to identify customer knowledge gaps and prioritize improvement opportunities.
  • Establish dashboards, scorecards, and KPI definitions that connect customer sentiment, backlog drivers, operational performance, cost to serve, and business outcomes.
  • Measure the impact of VoC-driven actions on customer experience, backlog reduction, operational efficiency, supplier performance, and customer effort.

Basic Qualifications:
  • Bachelor's degree in Business, Analytics, Data Science, Statistics, Economics, Engineering, Marketing, Customer Experience or a related field
  • 8+ years of experience in Voice of the Customer, Customer Experience, customer insights, analytics, business intelligence, transformation, performance management or operational excellence
  • Strong ability to translate data into business action by bridging business stakeholders, data engineering, BI, analytics, digital and IT teams
  • Experience leading enterprise or global VoC/CX programs, customer insights platforms, analytics operating models or cross-functional transformation initiatives
  • Experience using customer insights to identify root causes, influence process or product improvements, reduce avoidable demand and improve measurable customer and business outcomes
  • Enterprise VoC and customer insights leadership with the ability to build, scale and mature a global customer insights capability beyond survey administration or reporting
  • Demonstrated ability to integrate disparate data sources and connect customer feedback with operational, financial, digital, supplier and case management data
  • Strong analytical storytelling skills, including the ability to move from data and trends to root causes, business implications, recommendations, and measurable action
  • Proven ability to influence senior stakeholders and cross-functional partners without direct authority, especially where accountability for action sits outside Customer Care
  • Strong understanding of contact center operations, case management, backlog dynamics, customer journey friction, quality intelligence and customer effort reduction
  • Experience with BI, analytics, VoC survey, text analytics, speech analytics, journey analytics, or customer data platforms
  • High standards for data quality, governance, and insight credibility; comfortable challenging assumptions and aligning stakeholders around common definitions and measures

Preferred Qualifications:
  • Automotive, mobility, consumer services, contact center, digital experience or enterprise transformation experience
  • Advanced degree or relevant certifications
  • Experience working in a global, multi-region environment with complex stakeholder groups, outsourced operations, suppliers or matrixed business functions
  • Familiarity with tools such as Power BI, Qlik, Tableau, Qualtrics, Medallia, Excel or similar platforms

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