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Customer Insight Analyst Jobs in Michigan (NOW HIRING)

Meijer, Inc.

Specialist, Voice of Customer

Grand Rapids, MI · On-site

$16.25 - $21.50/hr

Assists and supports other customer insights initiatives, as needed, including survey design and deployment, focus group moderation, customer interviews and intercepts, textual analysis, and in-store ...

Insight Global

Business Analyst

Lansing, MI · On-site

$35 - $47/hr

An Insight Global customer in the state government is hiring immediately for Mid Level Business Analyst. This position serves as the senior IT Business Analyst for MDOC's mission critical ...

FastTek

Product Management Specialist

Dearborn, MI

Business Requirements, Agile Software Development, Data Analysis, Technical Requirements, Customer Insight * Business Requirements: Translating complex organizational goals into clear, actionable ...

SpartanNash

Sr. Analyst, Marketing Insights

Byron Center, MI · On-site

$93K - $115K/yr

... customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S ... Experience building and presenting analytical insights to solve complex business problems. * Hands ...

LHH US

Marketing Analyst

Grand Rapids, MI

$80K - $110K/yr

This role focuses on analyzing campaign performance, customer behavior, and market trends to provide insights that drive strategy, improve ROI, and support business growth. Key Responsibilities

LHH US

Marketing Analyst

Grand Rapids, MI

$80K - $110K/yr

This role focuses on analyzing campaign performance, customer behavior, and market trends to provide insights that drive strategy, improve ROI, and support business growth. Key Responsibilities

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

... insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads ... Our analysts have the opportunity to evaluate performance across the entire customer journey-from ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads ... Our analysts have the opportunity to evaluate performance across the entire customer journey-from ...

Earn Haus

Consumer Insights Analyst

Bridgman, MI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Flint, MI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Saginaw, MI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

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Customer Insight Analyst information

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$37.2K

$61.2K

$81K

How much do customer insight analyst jobs pay per year?

As of Jun 8, 2026, the average yearly pay for customer insight analyst in Michigan is $61,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a Customer Insight Analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How does a Customer Insight Analyst typically collaborate with other departments within a company?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What are the key skills and qualifications needed to thrive as a Customer Insight Analyst, and why are they important?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.
What are popular job titles related to Customer Insight Analyst jobs in MI? For Customer Insight Analyst jobs in MI, the most frequently searched job titles are:
Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Michigan as of May 2026, with employment types broken down into 43% Full Time, 52% Part Time, and 5% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $61,236 per year, or $29.4 per hour.
Analyst, Insight and Analytics

Analyst, Insight and Analytics

SpartanNash

Byron Center, MI • On-site

Full-time

Posted 7 days ago

SpartanNash rating

5.8

Company rating: 5.8 out of 10

Based on 311 frontline employees who took The Breakroom Quiz

424th of 713 rated retailers

Job description

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family portfolio of products, to locations in all 50 states.

Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary:

This role is responsible for driving business results by delivering insights and actionablerecommendationsto Supply Chain decision makers. Responsible for managing assigned standard and ad hoc projects within the prescribed best practice framework while working closely with stakeholders. Responsible for developing and presenting insightstothe business. Responsible for maintaining all assigned routine reporting.

Here's what you'll do:

  • Havea natural curiosity and passion to solve problems.
  • Guide decision makers through creation of well-rounded actionable insights that will drive, sustainable growth and cost savings; supports strategy implementation.
  • Champion analytic insights with business teams and build excellent strong cross-functional relationships to drive the business integration of insights.
  • Design and implement reporting and dashboards that track and visually communicate key business metrics/KPIs and provide actionable insights.
  • Capture, document, and share Supply Chain analytical requirements with technical data specialists to support data engineering, reporting and dashboards development.
  • Analyze key performance indicators (KPIs) that measure warehouse, transportation and inventory performance, trends and benchmarks.
  • Serves as consultant driving value-added insights for internal customers.
  • Support thebest practices within analytic insights through standardization of methods, tools, and knowledge-sharing to maximize group efficiency and impact; create a data-driven culture.
  • Additional responsibilities may be assigned as needed.

Here'swhatyou'llneed:

  • Bachelor's Degree (Required) in Supply Chain Management, Business Analytics or Economics, Mathematics, Statistics or related field or equivalent combination of education and/or experience.
  • 3 years' experience with software applications used for data quantitative and statistical analyses and visualizationrequired. Experience with data mining and analysis projects and presenting to decision makersrequired.
  • Knowledge of supply chain processes such as warehouse management, transportation management, purchasing/replenishment, forecasting, inventory management preferred.Strong written and verbal communication skills.Project management skills and attention to detail.Ability to define problems, collect data,establishfacts, drawconclusions,and recommendconcisesolutions.Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets, solving complex, ambiguous business problems using businessacumen.Ability to effectively present information with visualizations with a focus on telling an impactful story.
  • Exceptional Excel (e.g.,Formulas, Pivot Tables,etc.) and PowerPointrequired.
  • Hands-on experience with reporting, data discovery and visualization tools such asMS PowerBI, Qlik, Tableau or similar. Experience with scripting languages such as R, Python or SQL preferred.
  • Ability to travel up to 25%.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.

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