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Customer Insight Analyst Jobs in Michigan (NOW HIRING)

OneMagnify

Analytics and Insights Lead

Detroit, MI · On-site

They are seeking an Analytics and Insights Lead to lead analytics and insights delivery, focusing on CRM analytics and insights, while connecting client business needs with data-driven solutions.

Shift Digital

Digital Analyst II

Birmingham, MI

$93K - $111K/yr

... insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads ... Our analysts have the opportunity to evaluate performance across the entire customer journey-from ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

... insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads ... Our analysts have the opportunity to evaluate performance across the entire customer journey-from ...

Omnicom

Senior Analyst

Birmingham, MI · On-site

$83K - $111K/yr

This practice integrates CRM platform expertise, journey management, and first-party data ... insights. They are also responsible for executing data quality assurance based on rigorous ...

Aristocrat Interactive

Marketing Analyst

Lansing, MI · On-site

... insights to support marketing and operational strategies. Responsibilities : • Analyze complex ... Analyze CRM bonus campaign performance and provide recommendations for the generation of new ...

Crain

Product Manager, Subscription Systems

Detroit, MI · On-site +1

$115K - $130K/yr

  • Retirement

Lead experimentation programs and use customer insights, analytics, and testing to improve business outcomes and reduce friction for audiences. Collaborate with research, analytics, and business ...

Crain

Product Manager, Subscription Systems

Detroit, MI · On-site

  • Retirement

... customer insights, analytics, and testing to improve business outcomes and reduce friction for audiences. • Collaborate with research, analytics, and business stakeholders to identify customer ...

Magline, INC

Product Manager

Standish, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Customer Insight * Conduct market research in collaboration with VP to identify customer needs ... Strong analytical and strategic thinking skills * Excellent communication, presentation, and ...

Brunswick

Sr. Key Account Manager, Amazon

Lowell, MI

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analytics, Reporting & Strategic Insights * Analyze sales performance, market trends, competitive activity, and customer insights to drive business decisions. * Develop and present weekly and monthly ...

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Showing results 41-60

All JobsCustomer Insight Analyst JobsCustomer Insight Analyst Jobs in Michigan

Customer Insight Analyst information

See Michigan salary details

$37.2K

$61.2K

$81K

How much do customer insight analyst jobs pay per year?

As of Aug 13, 2026, the average yearly pay for customer insight analyst in Michigan is $61,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential. Gaining experience through internships or entry-level roles in data analysis or market research can also help build relevant expertise.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.

What are popular job titles related to Customer Insight Analyst jobs in Michigan?

For Customer Insight Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Customer Insight Analyst jobs in Michigan look for?

The top searched job categories for Customer Insight Analyst jobs in Michigan are:

What are popular job titles related to Customer Insight Analyst jobs in MI?

For Customer Insight Analyst jobs in MI, the most frequently searched job titles are:

Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Michigan as of August 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $61,236 per year, or $29.4 per hour.

Manager of Product Marketing, Performance Div

Air Lift Company

Lansing, MI • On-site

$137K/yr

Full-time

Medical, Retirement, PTO

Posted 8 days ago

Job description

Manager of Product Marketing, Performance Division

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customers’ requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.

Job Summary

As the Manager of Product Marketing for Air Lift Company, you will own the product strategy, using Voice of Customer and market analysis to define what we build, why it wins, and how it goes to market. You are responsible for the product roadmap, leading market and customer insight, driving cross-functional development, and defining the launch and commercialization strategy for every new product. This role is for you if you are energized by translating customer needs and market opportunities into products that win in the marketplace.

What you'll do:

  • Own the product roadmap, prioritizing initiatives based on customer needs, market opportunity, and business impact.
  • Lead Voice of Customer and market insight programs, using surveys, interviews, dealer feedback, and field research to inform product decisions.
  • Conduct ongoing market and competitive analysis to identify emerging trends, whitespace opportunities, and threats to the portfolio.
  • Define product positioning, messaging, and value propositions that differentiate Air Lift in the automotive aftermarket.
  • Drive cross-functional development, aligning engineering, sales, operations, and marketing around the roadmap and launch milestones.
  • Define the launch and commercialization plan for each new product, including channel readiness, pricing inputs, promotion, and sales enablement handoff.
  • Create compelling business cases for new product initiatives, outlining market opportunities, revenue projections, and ROI analysis.
  • Establish and track post-launch performance metrics, adjusting positioning and go-to-market plans based on results.

What you'll bring:

  • Bachelor's degree in business, marketing, engineering, or a related field.
  • 7+ years' progressive experience in product marketing or product management, including team or portfolio leadership.
  • Demonstrated success bringing new products to market from concept through commercialization.
  • Advanced Excel proficiency, including pivot tables, macros, and charts.
  • Experience in the automotive aftermarket, preferred.
  • Able to develop strategies, define action plans, and share results.
  • Must be able to build relationships, negotiate, and influence others to drive change.
  • Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.

What we offer:

  • Comprehensive health and wellness benefits
  • Generous 401(k) with up to 8% company matching
  • A supportive and inclusive company culture that prioritizes work/life balance
  • Professional development to help grow your career
  • Paid time off and paid holidays