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Customer Insight Analyst Jobs in Michigan (NOW HIRING)

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Customer Insight Analyst information

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$37.2K

$61.2K

$81K

How much do customer insight analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for customer insight analyst in Michigan is $61,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,400.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential, and gaining experience through internships or entry-level roles can help build expertise in analyzing customer data and generating insights.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What are popular job titles related to Customer Insight Analyst jobs in Michigan?

For Customer Insight Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Customer Insight Analyst jobs in Michigan look for?

The top searched job categories for Customer Insight Analyst jobs in Michigan are:

What are popular job titles related to Customer Insight Analyst jobs in MI?

For Customer Insight Analyst jobs in MI, the most frequently searched job titles are:

Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Michigan as of August 2026, with employment types broken down into 90% Full Time, 5% Part Time, and 5% Contract. Highlights an 90% In-person, and 10% Remote job distribution, with an average salary of $61,236 per year, or $29.4 per hour.

Senior Strategist, CRM Analytics & Insights - OnStar

General Motors

Warren, MI • On-site

$106K - $163K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 308 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,322 frontline employees who took The Breakroom Quiz

Job description

Job Description

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Senior Strategist, CRM Analytics & Insights, you will lead the delivery of CRM analytics and insights for the OnStar brand, quantifying the impact of CRM activations and recommending opportunities for optimization.

You will bring strong expertise in CRM, digital analytics, and marketing technology to translate data into actionable marketing strategies and connect CRM analytics to cross-channel customer experiences. Working cross-functionally, you will deliver automated reporting, deep-dive analyses, customer profile insights, and closed-loop reporting that help the OnStar marketing team improve engagement, retention, and conversion.

What You'll Do

  • Lead CRM analytics and insights delivery for OnStar, quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.

  • Analyze CRM influence on lifecycle engagement, retention, and conversion, monitor campaign performance, and identify opportunities for improvement.

  • Elevate CRM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.

  • Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions, establish measurement goals, and chart a path to activate those goals.

  • Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.

  • Partner with data science, engineering, and Marketing Technology teams to define data requirements and ensure data quality, accuracy, and effective CRM measurement.

  • Connect data from email, app, website, and outbound marketing channels to deliver automated reporting, actionable insights, and closed-loop measurement.

Your Skills & Abilities (Required Qualifications)

  • Bachelor's degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.

  • At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.

  • Deep understanding of CRM reporting and measurement frameworks.

  • Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view.

  • Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities.

  • Advanced understanding of email service providers and associated optimization and analytical tools.

  • Strong understanding of marketing automation platforms and CRM systems.

  • Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel, Databricks, or Snowflake; data-querying languages such as SQL, Python, or R; and marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.

  • Experience with statistical methods and experimentation techniques.

  • Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.

  • Excellent written, verbal, presentation, and interpersonal skills, with the ability to make complex concepts understandable and actionable for technical and management audiences.

  • Demonstrated ability to work proactively and independently while guiding strategy and collaborating effectively with stakeholders.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Master's or MBA degree in Analytics, Data Science, Econometrics, Statistics, Applied Mathematics, or another quantitative field.

  • Project Management Professional (PMP) certification.

  • Experience integrating CRM data across email, mobile applications, websites, and outbound marketing channels to support cross-channel measurement.

  • Experience partnering with data science, engineering, and Marketing Technology teams to implement new analytics capabilities.

The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Working at General Motors

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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