Digital Analyst II
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
Birmingham, MI · On-site
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
Birmingham, MI · On-site
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
$97K - $115K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$97K - $115K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$85K - $101K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$85K - $101K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Flint, MI · On-site
$95K - $113K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Flint, MI · On-site
$95K - $113K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$91K - $108K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$91K - $108K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Allendale, MI · On-site
$85K - $101K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Allendale, MI · On-site
$85K - $101K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Ann Arbor, MI · On-site
$96K - $114K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Ann Arbor, MI · On-site
$96K - $114K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Rochester Hills, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Rochester Hills, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Kalamazoo, MI · On-site
$93K - $110K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Kalamazoo, MI · On-site
$93K - $110K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Lansing, MI · On-site
$99K - $118K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Lansing, MI · On-site
$99K - $118K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Warren, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Warren, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Mount Pleasant, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Mount Pleasant, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$94K - $111K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$94K - $111K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$96K - $114K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
$96K - $114K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Berrien Springs, MI · On-site
$91K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Berrien Springs, MI · On-site
$91K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Sterling Heights, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Sterling Heights, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst information
See Michigan salary details
$36.6K - $42.7K
1% of jobs
$42.7K - $48.7K
0% of jobs
$48.7K - $54.8K
3% of jobs
$54.8K - $60.9K
3% of jobs
$60.9K - $66.9K
4% of jobs
$66.9K - $73K
4% of jobs
$73K - $79K
3% of jobs
$79K - $85.1K
3% of jobs
$87.9K is the 25th percentile. Wages below this are outliers.
$85.1K - $91.2K
6% of jobs
$91.2K - $97.2K
2% of jobs
The median wage is $98.9K / yr.
$97.2K - $103.3K
69% of jobs
$36.6K
$92.3K
$103.3K
How much do digital analyst jobs pay per year?
As of Jul 26, 2026, the average yearly pay for digital analyst in Michigan is $92,345.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,900.00 and $101,500.00 per year, depending on experience, location, and employer.
Is digital analyst a good career?
A digital analyst is a role focused on analyzing digital marketing data, using tools like Google Analytics and Excel to inform business decisions. It offers opportunities for growth, requires analytical skills, and is in demand across various industries, making it a viable career choice.
How does a Digital Analyst typically collaborate with marketing and IT teams to improve digital campaign performance?
Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.
What are the key skills and qualifications needed to thrive as a Digital Analyst, and why are they important?
To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.
How much do digital analysts make in the US?
Digital analysts in the US typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced analysts earning over $90,000. Salaries can vary based on experience, location, industry, and proficiency with tools like Google Analytics and SQL.
What is the difference between Digital Analyst vs Data Analyst?
| Aspect | Digital Analyst | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related fields; familiarity with digital tools | Bachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools |
| Work Environment | Digital marketing teams, online platforms, advertising agencies | Various industries, corporate offices, data-focused teams |
| Employer & Industry Usage | Marketing agencies, e-commerce, media companies | Finance, healthcare, retail, tech |
| Common Search & Comparison | Yes | Yes |
The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.
Is 40 too old to become a data analyst?
Age is not a barrier to becoming a data analyst, as the role values skills in data manipulation, statistical analysis, and tools like Excel, SQL, and Python. Many professionals transition into data analysis later in their careers by gaining relevant certifications and experience, regardless of age.
What does a digital analyst do?
A digital analyst examines data from online platforms to assess marketing performance, user behavior, and website effectiveness. They use tools like Google Analytics and Excel to generate reports, identify trends, and support data-driven decision-making. Strong analytical skills and knowledge of digital marketing are essential for this role.
What Is a Digital Analyst?
A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.
More about Digital Analyst jobs
What are the most commonly searched types of Digital Analyst jobs in Michigan? The most popular types of Digital Analyst jobs in Michigan are:
What are popular job titles related to Digital Analyst jobs in Michigan? For Digital Analyst jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Analyst jobs in Michigan look for? The top searched job categories for Digital Analyst jobs in Michigan are:
What cities in Michigan are hiring for Digital Analyst jobs? Cities in Michigan with the most Digital Analyst job openings:
What are popular job titles related to Digital Analyst jobs in MI? For Digital Analyst jobs in MI, the most frequently searched job titles are:
Job description
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
- Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
- Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
- Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
- Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
- Translate complex data into clear, actionable insights through effective storytelling and visualization.
- Present findings and recommendations to clients and internal stakeholders.
- Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
- Developing traffic and advertising pacing models.
- Evaluating media mix performance across digital channels.
- Identifying drivers of business performance through exploratory analysis.
- Delivering data-driven recommendations that support strategic decision-making.
Qualifications
- 3-5 years of experience in analytics, business intelligence, or a related field.
- Strong analytical skills and experience working with large, complex datasets.
- Power BI expertise, including report development, data modeling, DAX, and dashboard design.
- Ability to communicate insights through compelling data storytelling and presentations.
- Experience presenting analytical findings to clients, executives, or business stakeholders.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
- Experience with digital advertising measurement and performance analysis.
- SQL query writing and data extraction experience.
- Statistical analysis or predictive modeling experience.
- Automotive industry experience is a plus, but not required.
About Shift Digital
Sourced by ZipRecruiter
Industry
It services
Company size
201 - 500 Employees
Headquarters location
Birmingham, MI, US
Year founded
2008