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Digital Analyst Jobs in Michigan (NOW HIRING)

Amway

Sr Digital Specialist - Digital Insights

Ada, MI · On-site

$96K - $118K/yr

Working across Digital Marketing, Technology, Data & Analytics, Customer Experience, and Market teams, this role connects data from web, mobile, CRM, SEO, social, content, and digital experience ...

Epitec, Inc.

Digital Web Analyst

Detroit, MI

$81K - $82K/yr

Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. * Understand the healthcare industry ...

MillerKnoll

Digital Product Analyst

Holland, MI · On-site

General Purpose As a Digital Product Analyst - Specification Technology, you will bridge furniture product development and software engineering by translating configurable furniture systems into ...

Millerknoll

Digital Product Analyst

Holland, MI

General Purpose As a Digital Product Analyst - Specification Technology, you will bridge furniture product development and software engineering by translating configurable furniture systems into ...

SS Digital Media

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...

SS Digital Media

Digital Marketing Generalist

Troy, MI · On-site

Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

$80K/yr

Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience

SS Digital Media

Digital Marketing Generalist

Troy, MI

$50K - $85K/yr

SSDM Troy, MI (1 - 15 employees Full Service Digital Marketing) * $50,000-$85,000/yr - 4 days in ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience

SS Digital Media

Digital Marketing Generalist

Troy, MI · On-site

$50K - $85K/yr

Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...

SS Digital Media

Digital Content Manager

Troy, MI

Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience

SS Digital Media

Digital Content Manager

Troy, MI · On-site

Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience

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Showing results 41-60

All JobsDigital Analyst JobsDigital Analyst Jobs in Michigan

Digital Analyst information

See Michigan salary details

$36.6K

$92.3K

$103.3K

How much do digital analyst jobs pay per year?

As of Aug 9, 2026, the average yearly pay for digital analyst in Michigan is $92,345.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,900.00 and $101,500.00 per year, depending on experience, location, and employer.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns, websites, and online platforms to assess performance and identify trends. They use tools like Google Analytics and Excel to generate reports, optimize strategies, and improve online engagement and conversions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $50,000 to $80,000 annually. Entry-level positions may start lower, while experienced analysts with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries and bonuses.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How much do digital analysts make in the US?

Digital analysts in the US typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced analysts earning over $90,000. Salaries can vary based on experience, location, industry, and proficiency with tools like Google Analytics or SQL.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

More about Digital Analyst jobs
What are the most commonly searched types of Digital Analyst jobs in Michigan? The most popular types of Digital Analyst jobs in Michigan are:
What are popular job titles related to Digital Analyst jobs in Michigan? For Digital Analyst jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Analyst jobs in Michigan look for? The top searched job categories for Digital Analyst jobs in Michigan are:
What cities in Michigan are hiring for Digital Analyst jobs? Cities in Michigan with the most Digital Analyst job openings:
What are popular job titles related to Digital Analyst jobs in MI? For Digital Analyst jobs in MI, the most frequently searched job titles are:
Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, and 25% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $92,345 per year, or $44.4 per hour.

Sr Digital Specialist - Digital Insights

Amway

Ada, MI • On-site

$96K - $118K/yr

Full-time

Re-posted 3 hours ago

Job description

Sr Digital Specialist - Digital Insights
Posting Start Date: 7/10/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 43206
Job Title: Senior Digital Specialist - Digital Insights
Department / Division Amway Brand / Marketing
Salary Range: $96,182 - $118,813
Location Ada, MI
*Note: This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote option
What we're looking for:
The Senior Digital Insights Specialist is responsible for developing and advancing Amway's global digital measurement, analytics, and insights capabilities. This role transforms data from across the digital ecosystem into actionable insights that inform marketing effectiveness, customer and ABO engagement, and digital experience optimization.
Working across Digital Marketing, Technology, Data & Analytics, Customer Experience, and Market teams, this role connects data from web, mobile, CRM, SEO, social, content, and digital experience platforms to provide a unified view of performance and business impact. The role serves as a partner to stakeholders by delivering meaningful insights, identifying opportunities for optimization, and enabling visibility into digital performance across markets to enable data informed business decisions.
This position is responsible for establishing measurement frameworks, developing reporting solutions, supporting experimentation efforts, leading social and competitive intelligence programs, and helping teams access and apply insights through modern reporting means.
Key Responsibilities
Digital Measurement & Insights Strategy
  • Lead the development of global digital measurement frameworks that connect marketing performance, customer engagement, and business outcomes.
  • Define KPI models and success metrics aligned to enterprise priorities, including ABO engagement, customer experience, and digital ecosystem performance.
  • Translate business objectives into measurable digital analytics and insights structures.
  • Establish standards for performance measurement, benchmarking, and insight generation across markets.

Cross-Channel Analytics Integration & Data Layer Partnership
  • Aggregate and connect data across web, app, CRM, SEO, paid media, social, and customer experience platforms to create a unified view of performance.
  • Partner with Technology and Data teams on the design, implementation, and evolution of the digital data layer, including strategy and tracking standards.
  • Ensure consistent data definitions, instrumentation standards, and measurement alignment across digital platforms and markets.
  • Support the evolution of scalable data architecture that enables reliable reporting, attribution, and advanced analytics use cases.
  • Identify gaps in data capture and collaborate with Technology teams to improve data completeness, quality, and usability.

Performance Reporting, Insights Experience & Enablement
  • Develop and maintain reporting dashboards, KPI scorecards, and performance reporting frameworks.
  • Deliver regular analysis of digital performance, highlighting trends, risks, opportunities, and optimization recommendations.
  • Translate complex data sets into clear, actionable insights for Marketing, Technology, and Market stakeholders.
  • Enable innovative and scalable ways for teams to discover, access, and interact with digital insights, including:
    • Self-service insights dashboards and tools / Searchable insight libraries / AI-assisted insight discovery / Automated insight alerts, summaries, and performance narratives
  • Improve the accessibility, usability, and discoverability of insights so that stakeholders across global markets can independently find and apply data to decision-making.
  • Support monthly and quarterly business reviews with performance storytelling and data-driven recommendations.

Social, Brand & Competitive Intelligence
  • Oversee social listening and competitive intelligence programs to monitor brand sentiment, category trends, share of voice, and competitor performance.
  • Analyze market and customer conversations to identify emerging opportunities and risks.
  • Integrate social and competitive insights into broader digital performance reporting and strategy development.
  • Provide continuous visibility into brand health and category dynamics.

Experimentation & Optimization Insights
  • Support testing and experimentation efforts across digital experiences, campaigns, CRM journeys, and content ecosystems.
  • Analyze A/B tests and performance experiments to identify drivers of conversion, engagement, and retention.
  • Provide insights that inform optimization of digital experiences and marketing effectiveness.
  • Establish best practices for experimentation analysis and learning documentation.

Data Governance & Collaboration
  • Partner with Technology, Data, and Analytics teams to establish governance standards for data quality, consistency, and integrity.
  • Ensure alignment of measurement frameworks and data structures across global markets and digital platforms.
  • Collaborate with Digital Operations, Marketing, and Market teams to embed insights into planning and execution.
  • Foster a culture of data-informed decision-making across the organization.

Required Qualifications
  • Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.
  • 6+ years of experience in digital analytics, marketing analytics, business intelligence, or digital insights roles within a large, matrixed organization.
  • Strong experience with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
  • Experience building dashboards and reporting systems using Power BI, Tableau, or equivalent tools.
  • Strong understanding of digital ecosystems including web, CRM, social, SEO, paid media, and customer experience analytics.
  • Familiarity with CMS, CRM, DAM, PIM, and AI-enabled marketing platforms from an analytics perspective.
  • Experience supporting or defining digital data layer / tagging / tracking strategies in partnership with Technology teams.
  • Experience designing self-service analytics, insight discovery systems, or AI-enabled reporting experiences.
  • Experience with social listening, brand monitoring, or competitive intelligence tools.
  • Proven ability to translate complex data into clear business insights and executive-level storytelling.
  • Strong collaboration and stakeholder management skills across Marketing, Technology, Data, and global market teams.
  • Experience designing KPI frameworks for enterprise-level digital ecosystems.
  • Knowledge of experimentation and A/B testing methodologies.

Success in the Role
  • Clear, unified view of global digital performance across all channels and markets.
  • Trusted and scalable digital measurement frameworks
  • Strong data foundation enabled through consistent data layer, tagging, and tracking standards.
  • Easy, intuitive, and scalable access to insights through self-service, search, or AI-enabled discovery.
  • Actionable insights that improve engagement, conversion, and customer experience outcomes.
  • Increased effectiveness of digital marketing and content through insight-driven optimization.
  • Enhanced visibility into brand health, market trends, and competitive dynamics.
  • Demonstrated business impact and value realization from digital marketing and digital experience investments.
  • Strong alignment between data insights, strategy, and execution across Marketing, Technology, Data, and Market teams.
  • Recognition of Digital Insights as a trusted, accessible, and intelligent source of truth for digital performance and decision-making.

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.

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