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Digital Media Analyst Jobs (NOW HIRING)

Splash Clinical

Be Seen First

Digital Media Buyer

Wauwatosa, WI · On-site

Monitor, analyze and report on campaign performance * Regularly optimize digital media campaigns * Overall accuracy of reporting is critical for overall success in the position * Efficiency and ...

Gupta Media

Media Analyst

Philadelphia, PA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts ...

Gupta Media

Media Analyst

Boston, MA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, and managing high-priority ... As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign ...

Gupta Media

Media Analyst

Boston, MA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, and managing high-priority ... As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign ...

Gupta Media

Media Analyst

Philadelphia, PA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts ...

Gupta Media Holdings LLC

Media Analyst

Philadelphia, PA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts ...

Gupta Media Holdings LLC

Media Analyst

Boston, MA · On-site

$70K - $85K/yr

If you are skilled in digital media planning, buying and reporting, and managing high-priority ... As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign ...

Publicis Groupe Holdings B.V

Media Analyst

Dallas, TX · Remote

Overview The Digital Media Analyst is responsible for leading the collection, analysis, and ... interpretation of media to track the success of digital advertising initiatives for a national ...

Target

Digital Media Analyst, Club Target

Minneapolis, MN · Hybrid

$58K - $104K/yr

... digital, physical, and social experiences. As an Integrated Media Creator Affiliate Analyst supporting Club Target Program Operations, you will: Own the day-to-day execution of Club Target, Target ...

Gupta Media

Senior Media Analyst

Boston, MA · On-site

$90K - $105K/yr

Qualified candidates should have extensive experience in digital media planning, buying and ... Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns ...

Moroch Partners

Digital Media Buyer

Dallas, TX · On-site

Analyze results and provide actionable insights -- Gather, interpret, and synthesize performance ... Digital Media Buying * Programmatic Buying * Campaign Optimization * Demand-Side Platform ...

Gupta Media

Senior Media Analyst

Boston, MA · On-site

$90K - $105K/yr

Qualified candidates should have extensive experience in digital media planning, buying and ... Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns ...

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Digital Media Analyst information

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How much do digital media analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital media analyst in the United States is $83,039.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $106,000.00 per year, depending on experience, location, and employer.

What is a digital media analyst?

A Digital Media Analyst is a professional responsible for collecting, analyzing, and interpreting data from digital media campaigns to evaluate their effectiveness and optimize strategies. They work with various digital platforms such as social media, search engines, and websites to track user engagement, traffic, and conversion metrics. Their insights help organizations improve campaign performance, increase ROI, and make data-driven decisions about online marketing initiatives.

What are the key skills and qualifications needed to thrive as a digital media analyst, and why are they important?

To thrive as a Digital Media Analyst, you need strong analytical skills, a solid understanding of digital marketing concepts, and a degree in marketing, communications, or a related field. Familiarity with analytics tools like Google Analytics, social media insights platforms, and data visualization software is typically required. Attention to detail, problem-solving abilities, and effective communication make candidates stand out in this role. These skills are crucial for accurately interpreting data, optimizing digital campaigns, and providing actionable insights to drive business growth.

What are some common challenges digital media analysts face when interpreting campaign performance data?

Digital Media Analysts often encounter challenges such as data discrepancies across platforms, evolving attribution models, and integrating data from multiple sources. Accurately measuring campaign effectiveness can be complex due to factors like cross-device usage and privacy regulations affecting data availability. Overcoming these obstacles requires strong analytical skills, familiarity with various analytics tools, and close collaboration with marketing and technical teams to ensure data integrity and actionable insights.

What is the difference between Digital Media Analyst vs Social Media Specialist?

AspectDigital Media AnalystSocial Media Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related field; certifications like Hootsuite or Facebook Blueprint
Work EnvironmentData-driven, analytical settings; agencies, marketing departmentsCreative, content-focused; social media platforms, marketing teams
Employer & Industry UsageAdvertising agencies, digital marketing firms, corporate marketingBrands, agencies, media companies managing social channels

While both roles involve digital marketing, a Digital Media Analyst focuses on analyzing data and performance metrics across digital channels, whereas a Social Media Specialist concentrates on creating and managing social media content and engagement. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

Is it hard to get a job in digital media?

Securing a job as a digital media analyst can be competitive, often requiring skills in data analysis, social media platforms, and familiarity with analytics tools like Google Analytics or social media management software. Building a strong portfolio, gaining relevant certifications, and staying updated on industry trends can improve job prospects.
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Digital Media Analyst jobs near you
Infographic showing various Digital Media Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $83,039 per year, or $39.9 per hour.

Digital Media Buyer

Splash Clinical

Wauwatosa, WI • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 10 days ago

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Job description

Splash Clinical continues to grow and we are looking for a Digital Media Buyer who will be responsible for the day-to-day implementation, management, and optimization of digital marketing strategies. The ideal candidate will be responsible for running various clinical trial social & digital media analytics. You will collaborate with various teams to ensure that the analytics support their various marketing campaigns and the effectiveness of them.


Make a difference with the Splash Clinical team!


Responsibilities:

  • Manage the ad buying, setup, budget allocation, forecasting, performance monitoring and strategic testing for clinical trial recruitment digital media ad campaigns. Platforms used include Google, Facebook, and Instagram
  • Monitor, analyze and report on campaign performance
  • Regularly optimize digital media campaigns
  • Overall accuracy of reporting is critical for overall success in the position
  • Efficiency and productivity of running reports, as many reports are time sensitive
  • Be a resource to the Business Development, Strategy, Analytics and Marketing Project Management teams

Qualifications/Key Position Success Criteria for the position:

  • High school diploma is required, an Associate's or Bachelor's Degree in Marketing, Advertising, or similar field is preferred
  • This positions is hybrid and will require 2-days in the office, must be in the local area
  • 1-3 years of experience as a Digital Media Analyst, marketing, or database experience
  • Experience and certifications with Facebook Ads Manager and Google Analytics required
  • Ability to independently manage a workload of campaigns but also coordinate workloads as a team
  • Exhibit a level of curiosity to question and escalate trends to drive improved campaign performance
  • Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements
  • A very strong level of accuracy and attention to detail with customer and project specifications

Company Description

Splash Clinical was founded in 2011 to help solve the problem of patient enrollment in clinical trials by leveraging the power of social media, data analytics and mobile technologies. It is our mission to help make a difference in the lives of patients across the globe by connecting them with the right clinical trials.