ZipRecruiter

Log In

1

Digital Media Analyst Jobs (NOW HIRING)

Gupta Media Holdings LLC

Senior Media Analyst

Boston, MA · On-site

$90K - $105K/yr

Qualified candidates should have extensive experience in digital media planning, buying and ... Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns ...

Tribune Media

Digital Media Director

Chicago, IL

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

Tribune Media

Digital Media Director

Lubbock, TX

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

AEG

Digital Media Manager

Atlanta, GA · On-site

$86K - $111K/yr

Position Summary The Digital Media Manager plays a key role in shaping the Atlanta Vibe's brand ... media analytics and metrics • Comfortable directing and engaging with on-camera talent • ...

Nexstar Media Group

Digital Media Director

Chicago, IL · On-site

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems. * Excellent editorial judgment, communication, organizational, and leadership skills.

National Marketing & Advertising Agency

Be Seen First

Senior Media Analyst

Nashville, TN · Remote

$76K - $85K/yr

This person plays a key role in supporting digital media measurement, reporting, and performance analysis across integrated media accounts. This role is ideal for someone with strong analytical and ...

National Marketing & Advertising Agency

Be Seen First

Senior Media Analyst

Denver, CO · Remote

$76K - $85K/yr

This person plays a key role in supporting digital media measurement, reporting, and performance analysis across integrated media accounts. This role is ideal for someone with strong analytical and ...

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

SI EQ

Digital Media Strategist

$50K - $60K/yr

This role combines strategic thinking, analytical decision-making, and hands-on campaign management across multiple digital channels. The Digital Media Strategist works closely with internal teams ...

Root + Beta

Digital Media Strategist

Little Rock, AR · On-site

This role combines strategic thinking, analytical decision-making, and hands-on campaign management across multiple digital channels. The Digital Media Strategist works closely with internal teams ...

previous pagenext page

Showing results 21-40

All JobsBusiness JobsMarketing JobsDigital Marketing Analyst JobsDigital Media Analyst Jobs

Digital Media Analyst information

See salary details

$49.5K

$83K

$128.5K

How much do digital media analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital media analyst in the United States is $83,039.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $106,000.00 per year, depending on experience, location, and employer.

What is a digital media analyst?

A Digital Media Analyst is a professional responsible for collecting, analyzing, and interpreting data from digital media campaigns to evaluate their effectiveness and optimize strategies. They work with various digital platforms such as social media, search engines, and websites to track user engagement, traffic, and conversion metrics. Their insights help organizations improve campaign performance, increase ROI, and make data-driven decisions about online marketing initiatives.

What are the key skills and qualifications needed to thrive as a digital media analyst, and why are they important?

To thrive as a Digital Media Analyst, you need strong analytical skills, a solid understanding of digital marketing concepts, and a degree in marketing, communications, or a related field. Familiarity with analytics tools like Google Analytics, social media insights platforms, and data visualization software is typically required. Attention to detail, problem-solving abilities, and effective communication make candidates stand out in this role. These skills are crucial for accurately interpreting data, optimizing digital campaigns, and providing actionable insights to drive business growth.

What are some common challenges digital media analysts face when interpreting campaign performance data?

Digital Media Analysts often encounter challenges such as data discrepancies across platforms, evolving attribution models, and integrating data from multiple sources. Accurately measuring campaign effectiveness can be complex due to factors like cross-device usage and privacy regulations affecting data availability. Overcoming these obstacles requires strong analytical skills, familiarity with various analytics tools, and close collaboration with marketing and technical teams to ensure data integrity and actionable insights.

What is the difference between Digital Media Analyst vs Social Media Specialist?

AspectDigital Media AnalystSocial Media Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related field; certifications like Hootsuite or Facebook Blueprint
Work EnvironmentData-driven, analytical settings; agencies, marketing departmentsCreative, content-focused; social media platforms, marketing teams
Employer & Industry UsageAdvertising agencies, digital marketing firms, corporate marketingBrands, agencies, media companies managing social channels

While both roles involve digital marketing, a Digital Media Analyst focuses on analyzing data and performance metrics across digital channels, whereas a Social Media Specialist concentrates on creating and managing social media content and engagement. Understanding these differences helps employers and job seekers target the right skills and responsibilities for each position.

Is it hard to get a job in digital media?

Securing a job as a digital media analyst can be competitive, often requiring skills in data analysis, social media platforms, and familiarity with analytics tools like Google Analytics or social media management software. Building a strong portfolio, gaining relevant certifications, and staying updated on industry trends can improve job prospects.
More about Digital Media Analyst jobs

What cities are hiring for Digital Media Analyst jobs?

Cities with the most Digital Media Analyst job openings:

What are the most commonly searched types of Digital Media Analyst jobs?

The most popular types of Digital Media Analyst jobs are:

Who are the top companies hiring for Digital Media Analyst jobs?

The top employers for Digital Media Analyst jobs are:

What states have the most Digital Media Analyst jobs?

States with the most job openings for Digital Media Analyst jobs include:

What job categories do people searching Digital Media Analyst jobs look for?

The top searched job categories for Digital Media Analyst jobs are:

What are popular job titles related to Digital Media Analyst jobs?

For Digital Media Analyst jobs, the most frequently searched job titles are:

Digital Media Analyst jobs near you
Infographic showing various Digital Media Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $83,039 per year, or $39.9 per hour.

Digital Media Analytics, Associate Director - Kidney Business Unit

Vertex Pharmaceuticals

Boston, MA • On-site

$157K - $236K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Vertex Pharmaceuticals rating

6.5

Company rating: 6.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

78th of 86 rated pharmaceutical

Job description

Job Description
General Summary:
About This Opportunity
Vertex is launching innovative therapies in our Kidney Business Unit, and we need a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns.
This isn't a typical analytics role - you'll be the trusted partner to marketing teams, the strategic advisor on media performance, and the quality gatekeeper for our agency analytics support. If you've successfully optimized digital media budgets, held publishers accountable for on-budget, quality audience acquisition and translated complex data into actionable marketing strategy, we want to talk.
Key Duties and Responsibilities:
First 90 Days:
  • Assess current media plans and measurement frameworks to identify optimization opportunities
  • Establish credibility with marketing and brand teams as their go-to digital media partner
  • Take a leadership role with external digital media analytics agency oversight and performance

Year One Success Looks Like:
  • Marketing teams trust you as their strategic digital media advisor
  • Clear, actionable analytics deliverables that drive real optimization decisions
  • Agency partners are accountable and delivering measurably better results
  • Emerging opportunities identified and tested

Day-to-Day:
  • Partner with marketing and media agency teams to optimize paid media across search (SEM), social, display (programmatic, endemic, non-endemic) and online video (OLV)
  • Manage and elevate the work of external digital media analytics agencies
  • Analyze campaign performance using data and tools like Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix
  • Translate reach, frequency, cost-per-acquisition, and audience quality metrics into strategic recommendations
  • Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams

Knowledge and Skills:
Digital Media Analytics Expertise:
  • 5+ years optimizing digital media budgets and publisher performance - you know how to evaluate reach, frequency, cost-per-acquisition, and audience quality
  • Deep experience acquiring and measuring HCP and patient audiences through paid digital channels
  • Proven track record managing digital media agencies - you can pressure-test their work, hold them accountable, and drive better performance

Industry Experience:
  • Pharma or biotech background required - you understand the unique constraints, compliance requirements, and audience dynamics of healthcare marketing
  • Experience working with healthcare advertising publishers and platforms (endemic and non-endemic)

Strategic Partnership:
  • Ability to translate complex analytics into clear recommendations for marketing teams
  • Track record of earning trust as a strategic advisor, not just a data reporter

What Would Make You Even Stronger:
  • Technical skills: SQL, R, Python, or similar data analysis tools
  • Experience with data platforms like Snowflake or similar cloud data warehouses
  • Launch experience in pharmaceutical marketing
  • Familiarity with advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution)

What Makes This Role Special
High-Impact Launch Opportunity - Shape digital media strategy for new Kidney therapies from the ground up
Strategic Influence - You're not just reporting numbers; you're driving marketing decisions
Innovation Focus - Vertex's commitment to cutting-edge science extends to our marketing approach
Clear Mandate - Optimize, hold agencies accountable, and drive measurable results
Education and Experience:
  • Bachelor's degree required
  • 8+ years of qualified work experience, including 5+ years in digital media analytics within pharma/biotech
  • Boston area location - Hybrid work model (in-office collaboration required)
  • Associate Director level - this role requires seasoned strategic leadership

Pay Range:
$157,800 - $236,600
Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com

What Vertex Pharmaceuticals employees say

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply