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Digital Performance Analyst Jobs (NOW HIRING)

Digital Performance Analyst Department: MarketingDirect Supervisor: VP, eCommerce & Digital ProductStatus: Full-time Summary: The Digital Performance Analyst will support the Digital Marketing and ...

The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for ... local digital performance metrics, identify patterns in results, and share actionable ...

Performance Analyst

New York, NY · On-site

$73K - $85K/yr

... digital, video and social platforms. The company's portfolio includes many of the world's most ... New York, NY Performance Analyst, Global Performance & Measurement January 2025 Overall Description ...

... digital, video and social platforms. The company's portfolio includes many of the world's most ... New York, NY Performance Analyst, Global Performance & Measurement January 2025 Overall Description ...

Drive performance through ongoingtestingandinnovation, maximisingROIand revenue outcomes * Analyse ... Lead digital and media projects, including attribution, offline conversiontrackingand measurement ...

The ideal candidate brings deep expertise in digital optimization, analytics, governance, and innovation, with the ability to turn data and market insight into scalable marketing performance.

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How much do digital performance analyst jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for digital performance analyst in the United States is $52.88, according to ZipRecruiter salary data. Most workers in this role earn between $52.88 and $52.88 per hour, depending on experience, location, and employer.

How does a Digital Performance Analyst typically collaborate with marketing and product teams to drive business outcomes?

Digital Performance Analysts work closely with both marketing and product teams to interpret data, uncover insights, and recommend actionable strategies. They regularly participate in cross-functional meetings to present findings, set KPIs, and align on campaign or product goals. By translating complex analytics into clear recommendations, they help optimize campaigns, enhance user experiences, and ultimately drive measurable business growth. Effective collaboration often involves continuous communication and a proactive approach to problem-solving.

What does a Digital Performance Analyst do?

A Digital Performance Analyst is responsible for measuring, analyzing, and reporting on the effectiveness of digital marketing campaigns and online platforms. They use data analytics tools to track metrics such as website traffic, conversion rates, and user engagement. Their insights help organizations optimize digital strategies, improve user experience, and increase return on investment. Additionally, they may collaborate with marketing, development, and design teams to implement data-driven improvements.

What are the key skills and qualifications needed to thrive as a Digital Performance Analyst, and why are they important?

To thrive as a Digital Performance Analyst, you need strong analytical abilities, proficiency in data interpretation, and experience with digital marketing metrics, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools such as Google Analytics, Adobe Analytics, data visualization platforms, and sometimes Google Analytics certification is typically required. Exceptional communication skills, attention to detail, and a problem-solving mindset help analysts translate complex data into actionable insights for stakeholders. These skills are crucial for driving data-informed decisions that optimize digital campaigns and improve overall business performance.
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Infographic showing various Digital Performance Analyst job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $110,000 per year, or $52.9 per hour.

Digital Performance Analyst

AEG

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago


Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Digital Performance Analyst
Department: MarketingDirect Supervisor: VP, eCommerce & Digital ProductStatus: Full-time
Summary:
The Digital Performance Analyst will support the Digital Marketing and Digital Product teams by turning data into clear, actionable insights that drive revenue, conversion, and fan engagement across web, mobile, apps, paid media, SMS, email, and lifecycle channels. This role partners closely with leaders across Acquisition, Lifecycle, UX/UI, Digital Product, CRM, and Finance to ensure decisions are grounded in accurate data and meaningful analysis.
This is not a reporting-only role. The Digital Performance Analyst is expected to proactively identify opportunities, flag risks, and help teams understand what is happening, why it's happening, and what to do next.
Location:
  • This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:
Business & Revenue Analytics
  • Proactively monitor and analyze core marketing performance reporting across eCommerce, ticketing, retail, paid media, and lifecycle channels. Identify knowledge gaps and partner with Engineering and Analytics to enhance tracking.
  • Analyze conversion funnels, buyflows, and key web and app experiences to identify friction, drop-off, and optimization opportunities
  • Support revenue pacing, sell-through, and performance tracking across major events and products

Optimization & Experimentation
  • Partner with UX/UI and Digital Product on A/B testing strategy, measurement, and readouts
  • Analyze web and app journeys using behavioral data and heatmaps to uncover friction, user intent, and optimization opportunities that improve conversion rates.
  • Quantify the impact of site, checkout, and experience changes on conversion, revenue, and customer behavior
  • Ensure experiments are designed with clear hypotheses, success metrics, and statistically sound results

Acquisition, Lifecycle & Media Support
  • Support paid media and lifecycle teams with performance analysis across channels
  • Help distinguish correlation vs causation in performance changes, including sign-ups, engagement, and revenue lift
  • Assess changes in purchase and user behavior across time
  • Design, implement, and manage multi-touch attribution frameworks across paid, owned, and earned channels to accurately measure marketing impact on revenue and conversions.
  • Apply and compare multiple attribution models to generate insights tailored to different business questions and stakeholder needs.
  • Translate attribution insights into clear recommendations for budget allocation, channel optimization, and growth strategy

Data Quality, Governance & Measurement
  • Ensure data accuracy, consistency, and reliability across UTMs, Pixel, GA4 setup and BI tools
  • Partner with Engineering, Product, and external vendors to improve tagging, event tracking, and measurement frameworks
  • Support the definition and adoption of data standards, documentation, and best practices
  • Contribute to data governance efforts, including KPI definitions, data ownership clarity, and consistent measurement across teams (experience with data governance frameworks is a plus)

Executive & Cross-Functional Insights
  • Create clear, concise dashboards and readouts for leadership
  • Partner with the analytics team on forecasting, performance modeling, and incremental revenue analysis
  • Translate complex data into simple, decision-ready narratives

What Success Looks Like
  • Teams trust the data and use it confidently to make decisions
  • Performance risks and opportunities are identified early
  • A/B tests and product changes are clearly tied to business outcomes
  • Leadership has a consistent, reliable view of performance across channels
  • Reporting provided to digital teams enables actionable changes

Qualifications:
  • 4 - 7+ years of experience in digital analytics, business intelligence, or performance analysis
  • Strong experience with web and app analytics, conversion funnels, and experimentation
  • Experience supporting marketing, eCommerce, and digital product teams
  • Familiarity with data governance concepts, KPI standardization, and measurement best practices
  • Strong communication skills and the ability to influence without authority
  • Curious, proactive, and business-minded
  • Comfortable navigating ambiguity and imperfect data
  • Able to balance speed with rigor in a fast-paced environment
  • Effective working across multiple brands, products, and stakeholders
  • Advanced proficiency in both Google Analytics 4 and Adobe Analytics
  • Experience in using PowerBI, Looker studio, Databricks, or similar for generating or supporting dashboard creation
  • Expertise with reporting on data through platforms like HubSpot, Google Ads, Meta.
  • Advanced SQL skills with working knowledge of Databricks

Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long-term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992