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Campaign Analyst Jobs in Michigan (NOW HIRING)

Campaign Marketing Manager, Forma

Novi, MI

$88K - $108K/yr

Data analytics software (Adobe Customer Journey Analytics, PowerBI, Fullstory) will be beneficial * Demonstrated experience using GenAI/ML to accelerate campaign strategy, creative concepting ...

New

Campaign Analysis: Develop ad hoc analyses during and after campaigns to assess marketing performance, surface key trends, and provide timely insights to senior team members and clients. * Data ...

Campaign Analysis: Develop ad hoc analyses during and after campaigns to assess marketing performance, surface key trends, and provide timely insights to senior team members and clients. * Data ...

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Campaign Analyst information

See Michigan salary details

$9.6K

$56.7K

$68.9K

How much do campaign analyst jobs pay per year?

As of Aug 1, 2026, the average yearly pay for campaign analyst in Michigan is $56,658.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,200.00 and $64,100.00 per year, depending on experience, location, and employer.

What jobs pay $500,000 a year in the US?

In the US, high-paying roles such as senior corporate executives, investment bankers, specialized surgeons, and successful entrepreneurs can earn $500,000 or more annually. These positions often require advanced degrees, extensive experience, and strong industry networks, with compensation frequently including bonuses, stock options, or profit sharing.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, digital marketing managers, and advertising executives often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

Can a beginner become a marketing analyst?

A beginner can become a marketing analyst by developing skills in data analysis, marketing strategies, and tools like Excel or SQL. Entry-level roles often require some knowledge of marketing concepts and the ability to interpret data, with certifications or training helping to improve prospects.

What is the difference between Campaign Analyst vs Digital Marketing Analyst?

AspectCampaign AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google Ads or HubSpotBachelor's in Marketing, Communications, or related; certifications like Google Analytics or AdWords
Work EnvironmentMarketing agencies, corporate marketing teams, advertising firmsDigital marketing agencies, e-commerce companies, corporate marketing teams
Employer & Industry UsageUsed across advertising, retail, and service industries focusing on campaign performanceCommon in online retail, tech, and digital service sectors focusing on online channels

The Campaign Analyst and Digital Marketing Analyst roles share similar credentials and work environments, often overlapping in marketing and advertising industries. While Campaign Analysts focus on evaluating specific marketing campaigns' performance, Digital Marketing Analysts analyze broader digital marketing strategies and online data. Both roles require analytical skills and familiarity with marketing tools, but their scope and focus differ slightly based on campaign-specific versus overall digital strategy analysis.

What are the key skills and qualifications needed to thrive as a Campaign Analyst, and why are they important?

To thrive as a Campaign Analyst, you need strong analytical skills, a background in marketing or statistics, and proficiency in data interpretation. Familiarity with marketing automation platforms, CRM systems, and analytics tools like Google Analytics or Tableau is commonly required. Exceptional attention to detail, problem-solving abilities, and strong communication skills help you translate data into actionable insights. These skills are crucial for optimizing campaign performance, demonstrating ROI, and ensuring data-driven marketing decisions.

What does a campaign analyst do?

A campaign analyst is responsible for planning, analyzing, and optimizing marketing campaigns to improve performance and achieve business goals. They use data analysis tools and metrics to assess campaign effectiveness, identify trends, and recommend adjustments. Strong analytical skills and familiarity with marketing platforms like Google Analytics or social media ad managers are essential for this role.

What are some common challenges Campaign Analysts face when measuring campaign effectiveness across multiple channels?

Campaign Analysts often encounter challenges in consolidating and interpreting data from various platforms, as each channel (such as social media, email, and paid advertising) may use different metrics and reporting formats. Ensuring data accuracy and consistency while attributing results to the correct campaign touchpoints requires strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and data teams can help streamline reporting and develop actionable insights, making cross-team communication a crucial part of the role.
Infographic showing various Campaign Analyst job openings in Michigan as of July 2026, with employment types broken down into 86% Full Time, 9% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $56,658 per year, or $27.2 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

New


Job description

Company Description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually - all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Job Description

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

Responsibilities
  • Work closely with Campaign Management team to implement campaigns and provide media solutions
  • Create and manage Insertion Orders including reconciling invoices for payment
  • Understand agency's digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
  • Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
  • Assist in the development of client-facing campaign performance reports as needed
  • Manage the creation, QA, and delivery of insertion orders based on client requests
  • Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
  • Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Work with media partners to share media performance reporting and to ensure accurate platform implementation
Qualifications

Education: 

  • 4-year degree in advertising, marketing, or relevant field

Experience:

  • 1 year agency and media experience in fast-paced, live, programmatic offerings preferred

Skills:

  • Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
  • Must contribute positively to team culture and thrives in both collaborative and independent work environments
  • Outstanding organizational and communication skills and enjoys working in a fast-paced environment
  • Exceptional experience with digital media planning and buying including programmatic
  • Strong communication skills, verbal and written, and presentation skills
  • Strong analytical and data-driven decision-making skills
  • Great work ethic and detail oriented
  • Client-focused with a strong sense of urgency
  • Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026.Employment Type: FULL_TIME