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Campaign Analyst Jobs (NOW HIRING)

Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and technical third-party tag specs. We are the organization's go-to resource for campaign operations ...

Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and technical third-party tag specs. We are the organization's go-to resource for campaign operations ...

3 years of experience in marketing campaign management or a related field. -Experience analyzing large data sets that may include structured and unstructured data. -Experience using digital ...

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Campaign Analyst information

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$11K

$65K

$79K

How much do campaign analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for campaign analyst in the United States is $65,005.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,500.00 and $73,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a campaign analyst?

To thrive as a Campaign Analyst, you need strong analytical skills, a background in marketing or statistics, and proficiency in data interpretation. Familiarity with marketing automation platforms, CRM systems, and analytics tools like Google Analytics or Tableau is commonly required. Exceptional attention to detail, problem-solving abilities, and strong communication skills help you translate data into actionable insights. These skills are crucial for optimizing campaign performance, demonstrating ROI, and ensuring data-driven marketing decisions.

What are some common challenges campaign analysts face when measuring campaign effectiveness across multiple channels?

Campaign Analysts often encounter challenges in consolidating and interpreting data from various platforms, as each channel (such as social media, email, and paid advertising) may use different metrics and reporting formats. Ensuring data accuracy and consistency while attributing results to the correct campaign touchpoints requires strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and data teams can help streamline reporting and develop actionable insights, making cross-team communication a crucial part of the role.

What is the difference between Campaign Analyst vs Digital Marketing Analyst?

AspectCampaign AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google Ads or HubSpotBachelor's in Marketing, Communications, or related; certifications like Google Analytics or AdWords
Work EnvironmentMarketing agencies, corporate marketing teams, advertising firmsDigital marketing agencies, e-commerce companies, corporate marketing teams
Employer & Industry UsageUsed across advertising, retail, and service industries focusing on campaign performanceCommon in online retail, tech, and digital service sectors focusing on online channels

The Campaign Analyst and Digital Marketing Analyst roles share similar credentials and work environments, often overlapping in marketing and advertising industries. While Campaign Analysts focus on evaluating specific marketing campaigns' performance, Digital Marketing Analysts analyze broader digital marketing strategies and online data. Both roles require analytical skills and familiarity with marketing tools, but their scope and focus differ slightly based on campaign-specific versus overall digital strategy analysis.

Do marketing analysts make a lot of money?

Marketing analysts, including campaign analysts, typically earn a median salary that varies by experience and location but is generally competitive within the marketing field. Entry-level analysts may start with lower salaries, while experienced professionals with skills in data analysis and marketing tools can earn higher compensation, often supplemented by bonuses or benefits.

What does a campaign analyst do?

A campaign analyst evaluates marketing campaigns by analyzing data to measure their effectiveness and identify areas for improvement. They use tools like Excel, Google Analytics, or marketing software to track key metrics, generate reports, and support strategic decision-making. Strong analytical skills and understanding of marketing principles are essential for this role.
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What cities are hiring for Campaign Analyst jobs?

Cities with the most Campaign Analyst job openings:

What states have the most Campaign Analyst jobs?

States with the most job openings for Campaign Analyst jobs include:

Infographic showing various Campaign Analyst job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 6% Part Time, and 5% Contract. Highlights an 82% Physical, 7% Hybrid, and 11% Remote job distribution, with an average salary of $65,005 per year, or $31.3 per hour.

Campaign Analyst

Systems Planning and Analysis

Patuxent River, MD โ€ข On-site

Full-time

Re-posted 14 days ago


Job description

Overview
Systems Planning and Analysis, Inc. (SPA) delivers high-impact, technical solutions to complex national security issues. With over 50 years of business expertise and consistent growth, we are known for continuous innovation for our government customers, in both the US and abroad. Our exceptionally talented team is highly collaborative in spirit and practice, producing Results that Matter. Come work with the best! We offer opportunity, unique challenges, and clear-sighted commitment to the mission. SPA: Objective. Responsive. Trusted.
The Joint, Office of the Secretary of Defense, Interagency Division provides expert support services to a range of customers spanning across the Department of Defense, Federal Civilian, and international markets. JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers make informed decisions on their most challenging issues.
Group W provides wargaming, warfare modeling and simulation, software development, data analytics, and operations research/system analysis support to the national security mission. As a leader in the fields of campaign, mission, and wargaming analysis we embrace the cycle of research paradigm, continually seeking to improve the multi-method application of tools, data, methods, and techniques to generate credible and resilient insights to inform decisions on the Department's most challenging issues spanning CONOPs, acquisitions, force structures, tactics, and strategies. Group W is the developer and maintainer of the Synthetic Theater Operations Research Model (STORM), the authoritative M&S tool accepted by the Joint Analytic Community for analysis of theater-level, multi-domain, joint warfare. Similarly, we developed and manage the Standard Wargame Integration and Facilitation Tool (SWIFT) for OSW as an adaptable environment to support joint force combatants' wargaming requirements.
We have an upcoming need for a Campaign Analyst to provide onsite support at Naval Air Station - Patuxent River, Lexington Park, MD.
Responsibilities
This position performs warfighting assessments and effectiveness analysis and advanced concept development and design. Provide analytic support for the pre-acquisition, acquisition, and sustainment of Navy, Joint, and allied systems acquisition process. Perform modeling and simulations for operational analysis.
Reports to Naval Air Station - Patuxent River, Lexington Park, MD., up to full-time, based upon the needs of the client.
Qualifications
Required:
  • Bachelor's degree in STEM field or a Bachelor's degree with commensurate software coding and Data Science skills.
  • 8+ years of total experience.
  • 3+ years of modeling, computer programming, data analysis and/or operations research analysis experience.
  • Strong desire to expand modeling, simulation, and analysis expertise.
  • Experienced with study planning/execution.
  • Works well in collaborative environments.
  • Active TS/SCI clearance.
  • Able to work fully onsite based on client needs.

Desired:
  • Awareness of Dept. of Navy, Naval Air equities.
  • Synthetic Theater Operations Research Model (STORM) Campaign Analysis experience.
  • Model Based System Engineering experieince.