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Marketing Campaign Analyst Jobs (NOW HIRING)

Datalab USA

Marketing Campaign Analyst

Westminster, CO · On-site

$75K - $90K/yr

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal database programming and analytical teams. This role provides essential support to clients who ...

Apex Informatics

Marketing Campaign Analyst

3 years of experience in marketing campaign management or a related field. -Experience analyzing large data sets that may include structured and unstructured data. -Experience using digital ...

US Bank

Marketing Campaign Segment Analyst

Chicago, IL · Hybrid

Working hands-on in Adobe Customer Data Platform (CDP), the Marketing Campaign Segment Analyst is responsible for developing audience segments utilizing the CDP for use across multiple marketing ...

The Ad Council

Campaign Analyst

Washington, DC · On-site

$75K - $80K/yr

... media, marketing and tech have been behind some of the country's most iconic social impact ... The Ad Council's Insights & Analytics team is seeking a Campaign Analyst to support the measurement ...

Epsilon

Campaign Analyst

Chicago, IL

Overview Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice ... Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and ...

Epsilon

Campaign Analyst

Atlanta, GA

Overview Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice ... Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and ...

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Marketing Campaign Analyst information

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How much do marketing campaign analyst jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for marketing campaign analyst in the United States is $51.92, according to ZipRecruiter salary data. Most workers in this role earn between $50.24 and $53.37 per hour, depending on experience, location, and employer.

What does a marketing campaign analyst do?

A Marketing Campaign Analyst is responsible for evaluating the effectiveness of marketing campaigns by analyzing data and metrics. They design measurement strategies, collect data from various sources, and generate reports to help marketing teams understand what is working and what needs improvement. Their insights guide future marketing decisions, optimize campaign performance, and help allocate budgets more effectively. By interpreting consumer behavior and market trends, they ensure that marketing efforts align with business goals.

What are the key skills and qualifications needed to thrive as a marketing campaign analyst?

To thrive as a Marketing Campaign Analyst, you need strong analytical skills, marketing knowledge, and a bachelor's degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, SQL, Excel, and marketing automation platforms is typically required. Effective communication, attention to detail, and problem-solving skills help you interpret data and collaborate with teams. These competencies are essential for accurately measuring campaign performance and optimizing strategies to achieve business goals.

What are some common challenges faced by marketing campaign analysts when measuring campaign effectiveness?

Marketing Campaign Analysts often encounter challenges such as attributing results to specific channels, managing incomplete or inconsistent data, and aligning campaign metrics with overall business goals. Accurately tracking user journeys across multiple platforms can be complex, especially when customers engage both online and offline. Analysts must also communicate their findings clearly to stakeholders who may not have a technical background, ensuring that insights lead to actionable improvements.

What is the difference between Marketing Campaign Analyst vs Digital Marketing Specialist?

AspectMarketing Campaign AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads, HubSpot
Work EnvironmentData-driven, analytical setting; often in marketing teams or agenciesCreative and strategic environment; managing online campaigns across platforms
Employer & Industry UsageUsed in marketing agencies, corporate marketing teams, e-commerceCommon in digital marketing agencies, brands, and online retail
Search & Comparison IntentUnderstanding differences for career or hiring decisionsComparing roles for job search or career planning

The main difference is that a Marketing Campaign Analyst focuses on analyzing campaign data and performance metrics, while a Digital Marketing Specialist handles the creation and management of online marketing campaigns across digital channels. Both roles require similar educational backgrounds and certifications but differ in daily responsibilities and focus areas.

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For Marketing Campaign Analyst jobs, the most frequently searched job titles are:

Marketing Campaign Analyst jobs near you
Infographic showing various Marketing Campaign Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $108,000 per year, or $51.9 per hour.

Marketing Campaign Analyst

Datalab USA

Westminster, CO • On-site

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal database programming and analytical teams. This role provides essential support to clients who contract with DataLab for database marketing services. Marketing Analyst coordinates the requirements of the client's database marketing programs and the DataLab teams that support the client. This role requires a high level of problem solving and research skills to troubleshoot client challenges.
 
To be successful in this position you must have an aptitude for technology and the ability to learn the client's business quickly, as well as a passion for excellent customer service, improving business processes, and recommending best marketing practices. Excellent communication and multi-tasking skills are essential. Preferably you will have 2-4 years prior customer service experience in a technology setting.
 
*No sponsorship available for this role*
**Candidate must be local to Westminster, CO**
 
Key Responsibilities
  • Act as primary point of contact between clients and DataLab's programming and analytics teams.
  • Responsible for daily client communication via telephone, email, and online presentation tools.
  • Respond in a timely manner to a wide variety of client inquiries.
  • Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
  • Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
  • Manage account resources by setting appropriate expectations and delivery timelines.
  • Identify client priorities and maintain the client's task list.
  • Act as the internal subject matter expert for the client's business processes, business data, and marketing campaign business rules.
  • Be able to QC, understand, and interpret the client's marketing campaign results.
  • Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery
  • Review business requirements with DataLab's programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.
  • Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
  • Support client billing and usage reporting.
Required Skills and Qualifications
  • Bachelors degree in Business Analytics, Marketing Analytics, or similar field.
  • 2-4 years prior customer service experience in a technology setting
  • Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
  • Flexibility to adjust priorities and manage time wisely in a fast-paced environment
  • Strong aptitude for technology as well as an understanding/interest in direct marketing practices
  • Outstanding documentation and organization skills.
  • Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
  • Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.
  • Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
  • Knowledge of SQL and prior direct marketing experience a plus
  • Demonstrated ability to work in a team environment
$75,000 - $90,000 a year
The base pay range provided serves as a general guideline. The final annual salary offered to the selected candidate will vary based on factors such as years of relevant experience, qualifications, skill level, competencies, the scope and responsibilities of the role
We are proud to offer a comprehensive benefits package designed to support the well-being and financial security of our employees. Our benefits include:
Health, Dental, and Vision Plans: Comprehensive coverage to meet your healthcare needs.
Employee Assistance Program (EAP): Resources and support for personal and professional challenges.
401(k) Retirement Savings Plan: Includes option for Traditional or Roth IRA to help you plan for your future.
Paid Time Off: Enjoy paid vacation and sick leave to maintain work-life balance.
Company Holidays: Nine paid company holidays throughout the year.
 
Hybrid schedule potential after 6 months of in-office employment.
 
DataLab USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.
All offers of employment are contingent on passing a background check and drug test.
Privacy Policy - DataLab USA | Targeting Better Results
 
This job posting will remain open for 30 days from the initial posting date.
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