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Marketing Campaign Analyst Jobs (NOW HIRING)

Apex Informatics

Marketing Campaign Analyst

3 years of experience in marketing campaign management or a related field. -Experience analyzing large data sets that may include structured and unstructured data. -Experience using digital ...

US Bank

Marketing Campaign Segment Analyst

Chicago, IL · Hybrid

Working hands-on in Adobe Customer Data Platform (CDP), the Marketing Campaign Segment Analyst is responsible for developing audience segments utilizing the CDP for use across multiple marketing ...

The Ad Council

Campaign Analyst

Washington, DC · On-site

$75K - $80K/yr

... media, marketing and tech have been behind some of the country's most iconic social impact ... The Ad Council's Insights & Analytics team is seeking a Campaign Analyst to support the measurement ...

Epsilon

Campaign Analyst

Chicago, IL

Overview Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice ... Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and ...

Epsilon

Campaign Analyst

Atlanta, GA

Overview Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice ... Applying analytical thinking to thoroughly solve complex problems. * Maintaining documentation and ...

HR Acuity LLC

Marketing Campaign Manager

$96K - $118K/yr

Analyze campaign performance and provide actionable insights to improve pipeline generation and ... Marketing Technology and Operations: * Stay current with marketing tech trends and apply ...

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Marketing Campaign Analyst information

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How much do marketing campaign analyst jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for marketing campaign analyst in the United States is $51.92, according to ZipRecruiter salary data. Most workers in this role earn between $50.24 and $53.37 per hour, depending on experience, location, and employer.

What does a marketing campaign analyst do?

A Marketing Campaign Analyst is responsible for evaluating the effectiveness of marketing campaigns by analyzing data and metrics. They design measurement strategies, collect data from various sources, and generate reports to help marketing teams understand what is working and what needs improvement. Their insights guide future marketing decisions, optimize campaign performance, and help allocate budgets more effectively. By interpreting consumer behavior and market trends, they ensure that marketing efforts align with business goals.

What are the key skills and qualifications needed to thrive as a marketing campaign analyst?

To thrive as a Marketing Campaign Analyst, you need strong analytical skills, marketing knowledge, and a bachelor's degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, SQL, Excel, and marketing automation platforms is typically required. Effective communication, attention to detail, and problem-solving skills help you interpret data and collaborate with teams. These competencies are essential for accurately measuring campaign performance and optimizing strategies to achieve business goals.

What are some common challenges faced by marketing campaign analysts when measuring campaign effectiveness?

Marketing Campaign Analysts often encounter challenges such as attributing results to specific channels, managing incomplete or inconsistent data, and aligning campaign metrics with overall business goals. Accurately tracking user journeys across multiple platforms can be complex, especially when customers engage both online and offline. Analysts must also communicate their findings clearly to stakeholders who may not have a technical background, ensuring that insights lead to actionable improvements.

What is the difference between Marketing Campaign Analyst vs Digital Marketing Specialist?

AspectMarketing Campaign AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads, HubSpot
Work EnvironmentData-driven, analytical setting; often in marketing teams or agenciesCreative and strategic environment; managing online campaigns across platforms
Employer & Industry UsageUsed in marketing agencies, corporate marketing teams, e-commerceCommon in digital marketing agencies, brands, and online retail
Search & Comparison IntentUnderstanding differences for career or hiring decisionsComparing roles for job search or career planning

The main difference is that a Marketing Campaign Analyst focuses on analyzing campaign data and performance metrics, while a Digital Marketing Specialist handles the creation and management of online marketing campaigns across digital channels. Both roles require similar educational backgrounds and certifications but differ in daily responsibilities and focus areas.

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Marketing Campaign Analyst jobs near you
Infographic showing various Marketing Campaign Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $108,000 per year, or $51.9 per hour.

Marketing Campaign Analyst

Apex Informatics

Remote

Full-time

Re-posted 28 days ago

Job description

3 years of experience in marketing campaign management or a related field.
-Experience analyzing large data sets that may include structured and unstructured data.
-Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
-Advanced Excel skills.
-Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
-Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
-Proven ability to use reporting tools to convert data into meaningful analyses and insights.
-Proven ability to translate between business and technical stakeholders.
-Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
-Must have experience in effectively meeting deadlines on-time with a quality product.
-Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
-Will work independently and collaboratively to prioritize and drive forward multiple projects.
-Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
-Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
Preferred Skills & Experience:
-Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
-Experience in the use of next best action, customer lifetime value or churn prediction models

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