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Campaign Analyst Jobs in Michigan (NOW HIRING)

WOWK-TV

Digital Marketing Coordinator

Grand Rapids, MI · On-site

$42K - $56K/yr

The Digital Marketing Coordinator is responsible for assisting with digital implementation, campaign analysis, and campaign performance reporting to support digital revenue for the company. This ...

Ohio Health

... portfolio coverage. 10% - Campaign Support As the Foundation transitions into the next ... Ability to analyze, synthesize and organize data, and present findings in a comprehensible manner ...

OneMagnify

Data Analyst

Dearborn, MI · On-site

This includes a wide range of deliverables such as sales and performance reporting, campaign and marketing analytics, dealer and customer insights, and the creation of dashboards and data ...

Conclusive Marketing

Data Analyst

Dearborn, MI · On-site

This includes a wide range of deliverables such as sales and performance reporting, campaign and marketing analytics, dealer and customer insights, and the creation of dashboards and data ...

FastTek

Insights Analyst

Troy, MI · On-site

Field and execute ad-hoc analysis requests from across the marketing organization, including paid, social, brand, and campaign performance, delivering timely and accurate insights that drive faster ...

LSPedia Inc

RevOps Analyst

Farmington, MI · On-site

Support campaign performance tracking, lead management reporting, and CRM analytics. * Validate data accuracy and reporting consistency across the organization. AI & Innovation

Aristocrat Interactive

Marketing Analyst

Lansing, MI · On-site

... campaign performance and provide recommendations for the generation of new campaigns • Perform industry monitoring and reporting to keep the management team well informed of interactive market ...

OneMagnify

Analytics and Insights Lead

Detroit, MI · On-site

... for campaign targeting, lifecycle marketing, and retention efforts. • Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive ...

Varsity Tutors

Marketing Tutor

Ann Arbor, MI · Remote

$18 - $40/hr

Skilled at breaking down market segmentation analysis, campaign development, and marketing plan construction. Guides students through conducting SWOT and competitive analysis, developing buyer ...

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All JobsCampaign Analyst JobsCampaign Analyst Jobs in Michigan

Campaign Analyst information

See Michigan salary details

$9.6K

$56.7K

$68.9K

How much do campaign analyst jobs pay per year?

As of Aug 11, 2026, the average yearly pay for campaign analyst in Michigan is $56,658.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,200.00 and $64,100.00 per year, depending on experience, location, and employer.

What is the difference between Campaign Analyst vs Digital Marketing Analyst?

AspectCampaign AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google Ads or HubSpotBachelor's in Marketing, Communications, or related; certifications like Google Analytics or AdWords
Work EnvironmentMarketing agencies, corporate marketing teams, advertising firmsDigital marketing agencies, e-commerce companies, corporate marketing teams
Employer & Industry UsageUsed across advertising, retail, and service industries focusing on campaign performanceCommon in online retail, tech, and digital service sectors focusing on online channels

The Campaign Analyst and Digital Marketing Analyst roles share similar credentials and work environments, often overlapping in marketing and advertising industries. While Campaign Analysts focus on evaluating specific marketing campaigns' performance, Digital Marketing Analysts analyze broader digital marketing strategies and online data. Both roles require analytical skills and familiarity with marketing tools, but their scope and focus differ slightly based on campaign-specific versus overall digital strategy analysis.

What are the key skills and qualifications needed to thrive as a campaign analyst?

To thrive as a Campaign Analyst, you need strong analytical skills, a background in marketing or statistics, and proficiency in data interpretation. Familiarity with marketing automation platforms, CRM systems, and analytics tools like Google Analytics or Tableau is commonly required. Exceptional attention to detail, problem-solving abilities, and strong communication skills help you translate data into actionable insights. These skills are crucial for optimizing campaign performance, demonstrating ROI, and ensuring data-driven marketing decisions.

What are some common challenges campaign analysts face when measuring campaign effectiveness across multiple channels?

Campaign Analysts often encounter challenges in consolidating and interpreting data from various platforms, as each channel (such as social media, email, and paid advertising) may use different metrics and reporting formats. Ensuring data accuracy and consistency while attributing results to the correct campaign touchpoints requires strong analytical skills and attention to detail. Collaborating closely with marketing, creative, and data teams can help streamline reporting and develop actionable insights, making cross-team communication a crucial part of the role.
What are popular job titles related to Campaign Analyst jobs in Michigan? For Campaign Analyst jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Campaign Analyst jobs in Michigan look for? The top searched job categories for Campaign Analyst jobs in Michigan are:
What are popular job titles related to Campaign Analyst jobs in MI? For Campaign Analyst jobs in MI, the most frequently searched job titles are:
Campaign Analyst jobs near you
Infographic showing various Campaign Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 8% Part Time, 1% Temporary, and 7% Contract. Highlights an 80% Physical, 10% Hybrid, and 10% Remote job distribution, with an average salary of $56,658 per year, or $27.2 per hour.

Automotive Digital Consultant

Proficy Digital INC

Bloomfield Hills, MI • On-site

Full-time

Re-posted 8 days ago

Job description

Description:

Position Title: Automotive Digital Consultant

EEOC Class: Professionals

Department: Corporate

FLSA Status: Exempt

Reports to: Director of Consulting


Company Statement & Background:

Proficy Digital is the leading full-service digital marketing agency specializing in the automotive industry. Proficy empowers OEM clients and franchised dealerships to seamlessly integrate an AI/ML-based omnichannel platform, driving incremental sales and profitability.

General Summary:

The Automotive Digital Consultant works directly with users of the Proficy Digital omni-channel marketing solution. This includes onboarding new clients, monitoring activity and proactively suggesting modifications to the program to deliver on objectives.

Duties/Responsibilities:

  • Plan and execute digital advertising strategies in support of client objectives.
  • High-level dealer knowledge and judgment to represent the agency and client in a polished, intelligent manner
  • Set-up and optimize the digital advertising campaigns for multiple clients.
  • Excited and confident to engage directly with clients to hear feedback and solve problems.
  • Actively monitor the delivery of campaigns. Provide optimization recommendations and day-to-day reporting and post campaign analysis reports.
  • Provide thoughtful collaboration with strategy, analytics, creative, and engagement teams.
  • Develop a list of digital asset requests on a campaign to campaign basis. Evaluate opportunities for A/B creative and/or audience testing. Partner with paid media agency to conduct in-market analysis, creating plans to pivot as needed.
  • Partner with client marketing managers to develop the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimization, and putting together materials to communicate strategy to both internal and external partners.
  • Other administrative tasks as directed.


Requirements:

Required Skills, and Abilities:

  • Strong interpersonal and leadership skills, including consensus building and conflict resolution.
  • Google Ads and Bing certifications are highly preferred. Those candidates who do not possess these certifications will be required to achieve them upon hire.
  • Strong working knowledge of the entire Microsoft Suite, advanced knowledge of Excel and PowerPoint is required.
  • High level of confidence and self-motivation. A curious leader that strives excellence in their work.
  • Digital savviness is required. Strong experience and comfort working in search, display, video, OTT/CTV and social media landscapes. Platforms of interest are Amazon, Meta, Pinterest, and Google.
  • Strong project management skills are preferred

Education and Experience:

  • An undergraduate and/or graduate degree in marketing, advertising or a related field is preferred; a secondary degree in business or similar will be strongly considered.
  • At least ten years of end-to-end automotive retail experience required.
  • Physical Requirements:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.