Digital Analyst II
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
Birmingham, MI · On-site
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst II
Birmingham, MI · On-site
$93K - $111K/yr
Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...
Digital Analyst Internships
Rochester Hills, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Rochester Hills, MI · On-site
$90K - $107K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Sterling Heights, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Sterling Heights, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Warren, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Warren, MI · On-site
$92K - $109K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Detroit, MI · On-site
$97K - $115K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Analyst Internships
Detroit, MI · On-site
$97K - $115K/yr
About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...
Digital Marketing Analyst
Melvindale, MI · On-site
Digital Marketing Analyst Melvindale, MI About Evans Distribution Systems Evans Distribution Systems is a privately-owned third-party logistics company based out of Melvindale, Mich. Our company is ...
Digital Marketing Analyst
Melvindale, MI · On-site
Digital Marketing Analyst Melvindale, MI About Evans Distribution Systems Evans Distribution Systems is a privately-owned third-party logistics company based out of Melvindale, Mich. Our company is ...
Digital Forensic Analyst I
$80K - $120K/yr
Digital Forensic Analyst Employment Type: Full-Time, Mid-Level Department: Forensics CGS is seeking a Digital Forensic Analyst whose primary focus will be on the preservation & collection of mobile ...
Quick apply
Digital Forensic Analyst I
$80K - $120K/yr
Digital Forensic Analyst Employment Type: Full-Time, Mid-Level Department: Forensics CGS is seeking a Digital Forensic Analyst whose primary focus will be on the preservation & collection of mobile ...
Digital Forensic Analyst Employment Type: Full-Time, Mid-Level Department: Forensics CGS is seeking a Digital Forensic Analyst whose primary focus will be on the preservation & collection of mobile ...
Digital Forensic Analyst Employment Type: Full-Time, Mid-Level Department: Forensics CGS is seeking a Digital Forensic Analyst whose primary focus will be on the preservation & collection of mobile ...
Digital Web Analyst
$81K - $82K/yr
Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. * Understand the healthcare industry ...
Digital Web Analyst
$81K - $82K/yr
Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. * Understand the healthcare industry ...
Provide thoughtful collaboration with strategy, analytics, creative, and engagement teams. * Develop a list of digital asset requests on a campaign to campaign basis. Evaluate opportunities for A/B ...
Quick apply
Provide thoughtful collaboration with strategy, analytics, creative, and engagement teams. * Develop a list of digital asset requests on a campaign to campaign basis. Evaluate opportunities for A/B ...
Digital Marketing Generalist
Troy, MI · On-site
$50K - $85K/yr
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Quick apply
Digital Marketing Generalist
Troy, MI · On-site
$50K - $85K/yr
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Marketing Generalist
Troy, MI · On-site
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Quick apply
Digital Marketing Generalist
Troy, MI · On-site
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Content Manager
Troy, MI · On-site
$80K/yr
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Digital Content Manager
Troy, MI · On-site
$80K/yr
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Digital Marketing Generalist
$50K - $85K/yr
SSDM Troy, MI (1 - 15 employees Full Service Digital Marketing) * $50,000-$85,000/yr - 4 days in ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Marketing Generalist
$50K - $85K/yr
SSDM Troy, MI (1 - 15 employees Full Service Digital Marketing) * $50,000-$85,000/yr - 4 days in ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Quick apply
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Digital Marketing Generalist
Troy, MI · On-site
$50K - $85K/yr
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Marketing Generalist
Troy, MI · On-site
$50K - $85K/yr
Demonstrated ability to execute digital tasks independently * Examples of work that show real ... Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to ...
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Quick apply
Digital Content Manager
Troy, MI · On-site
Ongoing review and analysis of client websites for areas that can be improved and optimized * Mine ... Previous digital agency/marketing/advertising sales experience * SEO copywriting experience
Draw key insights from analytics to make product and service recommendations * Troubleshoot ... Complete digital health assessments and program growth outreaches as needed * Log client ...
Draw key insights from analytics to make product and service recommendations * Troubleshoot ... Complete digital health assessments and program growth outreaches as needed * Log client ...
Digital Analyst information
See Rochester Hills, MI salary details
$38.7K - $45.1K
1% of jobs
$45.1K - $51.5K
0% of jobs
$51.5K - $57.9K
3% of jobs
$57.9K - $64.3K
3% of jobs
$64.3K - $70.7K
4% of jobs
$70.7K - $77.1K
4% of jobs
$77.1K - $83.5K
3% of jobs
$83.5K - $89.9K
3% of jobs
$92.8K is the 25th percentile. Wages below this are outliers.
$89.9K - $96.3K
6% of jobs
$96.3K - $102.7K
2% of jobs
The median wage is $104.5K / yr.
$102.7K - $109.1K
69% of jobs
$38.7K
$97.5K
$109.1K
How much do digital analyst jobs pay per year?
As of Aug 12, 2026, the average yearly pay for digital analyst in Rochester Hills, MI is $97,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,700.00 and $107,200.00 per year, depending on experience, location, and employer.
What is the work of a digital analyst?
A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns, websites, and online platforms to assess performance and identify trends. They use tools like Google Analytics and Excel to generate reports, optimize strategies, and improve online engagement and conversions.
How much does a digital analyst earn?
The average salary for a digital analyst varies by experience and location but typically ranges from $50,000 to $80,000 annually. Entry-level positions may start lower, while experienced analysts with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries and bonuses.
How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?
Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.
What are the key skills and qualifications needed to thrive as a digital analyst?
To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.
How much do digital analysts make in the US?
Digital analysts in the US typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced analysts earning over $90,000. Salaries can vary based on experience, location, industry, and proficiency with tools like Google Analytics or SQL.
What is the difference between Digital Analyst vs Data Analyst?
| Aspect | Digital Analyst | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related fields; familiarity with digital tools | Bachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools |
| Work Environment | Digital marketing teams, online platforms, advertising agencies | Various industries, corporate offices, data-focused teams |
| Employer & Industry Usage | Marketing agencies, e-commerce, media companies | Finance, healthcare, retail, tech |
| Common Search & Comparison | Yes | Yes |
The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.
What is a digital analyst?
A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.
More about Digital Analyst jobs
What job categories do people searching Digital Analyst jobs in Rochester Hills, MI look for? The top searched job categories for Digital Analyst jobs in Rochester Hills, MI are:
What cities near Rochester Hills, MI are hiring for Digital Analyst jobs? Cities near Rochester Hills, MI with the most Digital Analyst job openings:
Job description
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
- Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
- Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
- Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
- Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
- Translate complex data into clear, actionable insights through effective storytelling and visualization.
- Present findings and recommendations to clients and internal stakeholders.
- Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
- Developing traffic and advertising pacing models.
- Evaluating media mix performance across digital channels.
- Identifying drivers of business performance through exploratory analysis.
- Delivering data-driven recommendations that support strategic decision-making.
Qualifications
- 3-5 years of experience in analytics, business intelligence, or a related field.
- Strong analytical skills and experience working with large, complex datasets.
- Power BI expertise, including report development, data modeling, DAX, and dashboard design.
- Ability to communicate insights through compelling data storytelling and presentations.
- Experience presenting analytical findings to clients, executives, or business stakeholders.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
- Experience with digital advertising measurement and performance analysis.
- SQL query writing and data extraction experience.
- Statistical analysis or predictive modeling experience.
- Automotive industry experience is a plus, but not required.
About Shift Digital
Sourced by ZipRecruiter
Industry
It services
Company size
201 - 500 Employees
Headquarters location
Birmingham, MI, US
Year founded
2008