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Digital Analyst Jobs in Rochester Hills, MI (NOW HIRING)

Shift Digital

Digital Analyst

Birmingham, MI · On-site

$93K - $111K/yr

One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$70 - $100/hr

One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...

Danaher

Digital Analyst Internships

Rochester Hills, MI · On-site

$90K - $107K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Sterling Heights, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Detroit, MI

$97K - $115K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Warren, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Warren, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Sterling Heights, MI · On-site

$92K - $109K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Rochester Hills, MI · On-site

$90K - $107K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

Danaher

Digital Analyst Internships

Detroit, MI · On-site

$97K - $115K/yr

About Digital Analyst Roles at Danaher Are you passionate about data, customer experience, and driving meaningful improvements through insights? As a Digital Analyst Intern, you'll work alongside a ...

SMZ INC

Digital Media Analyst

Troy, MI · On-site

$60 - $85/hr

SMZ Advertising Agency is seeking an agile Digital Media Analyst to track, analyze, and interpret online user behavior and marketing campaign performance data to optimize digital strategies.

New

OpTech LLC

Digitial Analsyt

Detroit, MI · On-site

$97K - $115K/yr

Detroit, Michigan Analyst Contract We are seeking a Digital Analyst in the Detroit metro area to support a healthcare technology team responsible for complex, data-driven digital solutions. This role ...

DRiV

Digital Asset Analyst

Southfield, MI · On-site

Digital Asset Analyst EXTERNAL JOB TITLE: Digital Asset Analyst BUSINESS GROUP: Product Content US REGION: US SITE LOCATION: Southfield MI JOB CODE/SECTION: JOB LEVEL/FLSA STATUS: Entry Level ...

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All JobsDigital Analyst JobsDigital Analyst Jobs in Rochester Hills, MI

Digital Analyst information

See Rochester Hills, MI salary details

$38.7K

$97.5K

$109.1K

How much do digital analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital analyst in Rochester Hills, MI is $97,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,700.00 and $107,200.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What cities near Rochester Hills, MI are hiring for Digital Analyst jobs?

Cities near Rochester Hills, MI with the most Digital Analyst job openings:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Rochester Hills, MI as of August 2026, with employment types broken down into 85% Full Time, and 15% Contract. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $97,522 per year, or $46.9 per hour.

Digital Analyst

Shift Digital

Birmingham, MI • On-site

$93K - $111K/yr

Other

Posted 19 days ago

Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.


The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.


One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey—from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.


Key Responsibilities & Highlights

  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.


Examples of projects may include:

  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.


Qualifications

  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.


Preferred Qualifications

  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

Apply