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Digital Analyst Jobs in Rochester Hills, MI (NOW HIRING)

Yeo & Yeo

Digital Marketing Lead

Troy, MI · On-site

Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... Analyze website performance, user behavior, and conversion opportunities to improve visibility ...

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

Stellantis

Digital Marketing Manager

Detroit, MI · On-site

The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement ... Strong analytical and critical thinking skills * Some travel required * Valid driver's license ...

Randstad Digital

Business Systems Analyst II

Troy, MI · On-site

$32 - $42/hr

You will play a central role in transforming complex business needs into seamless digital ... Systems Analysis supporting software/application development projects. 3+ years of dedicated ...

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

Sika

Digital Communications Manager

Madison Heights, MI · On-site

$70 - $90/hr

S. This role drives digital and social media strategy, performance analytics, maintains brand consistency across all digital channels and content, and supports both internal and external ...

New

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

The ideal candidate is both analytical and creative as well as comfortable managing campaigns and ... Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across ...

Watkins Wellness

Digital Marketing Specialist

Novi, MI · On-site

$56.90 - $89.32/hr

## Digital Marketing SpecialistApplylocations: US - Michigan - Novitime type: Full timeposted on ... The ideal candidate combines creativity with analytical thinking and has experience creating ...

New

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All JobsDigital Analyst JobsDigital Analyst Jobs in Rochester Hills, MI

Digital Analyst information

See Rochester Hills, MI salary details

$38.7K

$97.5K

$109.1K

How much do digital analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital analyst in Rochester Hills, MI is $97,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,700.00 and $107,200.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What cities near Rochester Hills, MI are hiring for Digital Analyst jobs?

Cities near Rochester Hills, MI with the most Digital Analyst job openings:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Rochester Hills, MI as of August 2026, with employment types broken down into 85% Full Time, and 15% Contract. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $97,522 per year, or $46.9 per hour.

Entry Level Digital Marketer

Nextiny

Rochester Hills, MI • On-site

Full-time

Re-posted 14 days ago

Job description

We are looking for an entry-level Digital Marketer to join our team. No prior marketing experience is necessary—we are happy to teach the necessary skills to help you succeed. This role is perfect for someone who is curious, detail-oriented, and enthusiastic about the digital marketing industry.

What You’ll Do

  • Assist in the development and execution of digital marketing strategies for clients.
  • Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools.
  • Conduct keyword research, optimize website content, and assist with SEO strategies.
  • Create and schedule engaging content for blogs, emails, and social media.
  • Analyze campaign performance and provide data-driven insights to improve marketing efforts.
  • Collaborate with the team to brainstorm creative ideas for client campaigns.
  • Stay up to date with the latest digital marketing trends and best practices.

What We’re Looking For

  • Bachelor’s degree in marketing, communications, business, or a related field 
  • A strong desire to learn and grow in digital marketing.
  • Excellent written and verbal communication skills.
  • A detail-oriented and organized mindset.
  • Ability to work both independently and collaboratively within a team.
  • Basic knowledge of digital marketing concepts is a plus but not required.

Why Join Us?

  • Hands-on training and mentorship in digital marketing.
  • Opportunities to grow within the company.
  • A supportive and collaborative team environment.
  • Exciting projects and a chance to make an impact.

If you’re excited about starting a career in digital marketing and want to be part of a team that values growth and learning, we encourage you to apply! All candidates must be Florida residents.

Apply