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Digital Analyst Jobs in Rochester Hills, MI (NOW HIRING)

Stryker

Senior Manager, Digital (remote)

Detroit, MI · On-site +1

$153K - $255K/yr

Lead digital marketing analytics and reporting, building scalable dashboards and API-driven campaign performance tracking. * Manage and optimize multi-channel digital campaigns across paid search ...

Carhartt

Digital Marketing Coordinator D2C

Dearborn, MI · On-site

$41K - $53K/yr

Digital Marketing Coordinator D2C Department: D2C Reports to: D2C Digital Marketing Manager ... The ideal candidate is proactive, collaborative, analytical, and comfortable working in a fast ...

Kimberlyclark

Digital Manufacturing Leader

Warren, MI · On-site

Digital Manufacturing Leader Join the team behind iconic brands like Huggies, Kleenex, Cottonelle ... Provide analytical support for the data contained within and generated by the respective ...

Ra

Marketing Analytics Manager

Detroit, MI · On-site

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

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Showing results 41-60

All JobsDigital Analyst JobsDigital Analyst Jobs in Rochester Hills, MI

Digital Analyst information

See Rochester Hills, MI salary details

$38.7K

$97.5K

$109.1K

How much do digital analyst jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital analyst in Rochester Hills, MI is $97,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,700.00 and $107,200.00 per year, depending on experience, location, and employer.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing campaigns, websites, and online platforms to assess performance and identify trends. They use tools like Google Analytics and Excel to generate reports, optimize strategies, and improve online engagement and conversions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $50,000 to $80,000 annually. Entry-level positions may start lower, while experienced analysts with skills in data analysis, SEO, and tools like Google Analytics can earn higher salaries and bonuses.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How much do digital analysts make in the US?

Digital analysts in the US typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced analysts earning over $90,000. Salaries can vary based on experience, location, industry, and proficiency with tools like Google Analytics or SQL.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

More about Digital Analyst jobs
What job categories do people searching Digital Analyst jobs in Rochester Hills, MI look for? The top searched job categories for Digital Analyst jobs in Rochester Hills, MI are:
What cities near Rochester Hills, MI are hiring for Digital Analyst jobs? Cities near Rochester Hills, MI with the most Digital Analyst job openings:
Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Rochester Hills, MI as of August 2026, with employment types broken down into 86% Full Time, and 14% Contract. Highlights an 93% In-person, and 7% Hybrid job distribution, with an average salary of $97,522 per year, or $46.9 per hour.

Regional Digital Strategist

The E.W. Scripps Company

Detroit, MI • On-site

$81K - $93K/yr

Full-time

Posted 20 days ago

E.W. Scripps rating

7.9

Company rating: 7.9 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

24th of 76 rated media

Job description

Are you a digital sales expert ready to make a regional impact? Scripps is seeking a Regional Digital Strategist in the Detroit market who will help drive revenue growth by providing expert product knowledge, strategic campaign guidance, and sales expertise across multiple markets. In this hybrid role, you'll be the go-to resource for educating and guiding local digital sales teams, helping them unlock new opportunities and maximize campaign effectiveness.
WHAT YOU'LL DO
  • Drive digital market revenue by increasing digital product campaigns
  • Provide guidance and training on selling designated products
  • Provide campaign guidance and help develop strategy
  • Generate and interpret analytics to determine digital sales campaign effectiveness
  • Identify additional digital sales opportunities such as website development, etc.
  • Monitor market trends and clients' industries to identify opportunities to increase market share
  • Attend and participate in planning and training sessions
  • Other duties as assigned

WHAT YOU'LL NEED
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 5+ years of experience in related field preferred
  • Generally 3+ years digital advertising sales experience
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING
  • Demonstrated sales leadership, advisory or supervisory capacity
  • Full understanding of digital portfolio of products
  • Excellent presentation, public speaking, interpersonal and communication skills
  • Demonstrated record of success in a goal oriented, highly accountable sales environment
  • Must have proven prospecting and closing capabilities
  • Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
  • Must have good organizational skills and ability to meet deadlines

WHERE YOU'LL LIVE, WORK AND PLAY:
Detroit, Michigan is experiencing a remarkable renaissance, blending its rich automotive heritage with a thriving arts, culture, and innovation scene. As the largest city in Michigan, Detroit offers an affordable cost of living compared to other major metros, with diverse neighborhoods from the historic charm of Corktown to the waterfront beauty of the Detroit Riverwalk. The city boasts world-class museums including the Detroit Institute of Arts, a vibrant music scene that birthed Motown, and professional sports teams across all major leagues.
Food lovers will appreciate Detroit's culinary evolution, from iconic Coney Island hot dogs to innovative farm-to-table restaurants and craft breweries. The city's proximity to the Great Lakes provides abundant outdoor recreation, while downtown's revitalization has brought new energy with entertainment districts, parks, and a growing tech sector. With four distinct seasons and a strong sense of community pride, Detroit offers an exciting place to build your career while being part of a city's inspiring comeback story.
#LI-SM2
#LI-HYBRID
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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