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Digital Analyst Jobs in Rochester Hills, MI (NOW HIRING)

DRiV

Digital Asset Analyst

Southfield, MI · On-site

Digital Asset Analyst EXTERNAL JOB TITLE: Digital Asset Analyst BUSINESS GROUP: Product Content US REGION: US SITE LOCATION: Southfield MI JOB CODE/SECTION: JOB LEVEL/FLSA STATUS: Entry Level ...

DRiV

Digital Asset Analyst

Southfield, MI · On-site

$52 - $76/hr

The Digital Asset Analyst is responsible for all aspects of digital asset data acquisition, management and distribution. The Digital Asset Analyst acts as a liaison between DRiV, Inc and the customer ...

Epitec, Inc.

Digital Web Analyst

Detroit, MI · On-site

$81K - $82K/yr

Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. * Understand the healthcare industry ...

Shift Digital

Digital Consultant

Birmingham, MI · On-site

Description Digital Consultant A Digital Consultant utilizes both creative and client relations ... Draw key insights from analytics and communicate to client * Manage a multitude of tasks in a ...

Shift Digital

Digital Consultant

Birmingham, MI · On-site

Digital Consultant A Digital Consultant utilizes both creative and client relations skillsets. Our ... Draw key insights from analytics and communicate to client * Manage a multitude of tasks in a ...

SS Digital Media

Digital Content Coordinator

Troy, MI · On-site

SSDM is looking for a Digital Content Coordinator to help the agency grow and produce effective ... Review and analyze client websites to identify areas that can be updated, improved and optimized

Aquent

Sr. Digital Strategist

Detroit, MI · On-site

$56.25 - $62.50/hr

Leverage customer research, analytics, feedback, and performance data to inform strategic ... Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business ...

Nextiny

Entry Level Digital Marketer

Warren, MI · On-site

Analyze campaign performance and provide data-driven insights to improve marketing efforts ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Detroit, MI · On-site

Analyze campaign performance and provide data-driven insights to improve marketing efforts ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Warren, MI

Analyze campaign performance and provide data-driven insights to improve marketing efforts ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Detroit, MI

Analyze campaign performance and provide data-driven insights to improve marketing efforts ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

SecondTalent

Digital Twin Developer

Detroit, MI · On-site

$85 - $110/hr

A Digital Twin Developer is a specialized software engineer who creates virtual replicas of ... Implements machine learning algorithms for predictive analytics and anomaly detection * Creates ...

New

KBTS Technologies Inc

Sr. Digital Strategist

Detroit, MI · On-site

$75K - $86K/yr

DIRECT CLIENT: Sr. Digital Strategist Duration: 12+ months Location: Detroit, MI Rate: $doe/hr W2 ... analytics, feedback, and performance data to inform recommendations, optimize experiences, and ...

Yeo & Yeo

Digital Marketing Lead

Troy, MI · On-site

Digital Marketing Lead The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital ... Analyze website performance, user behavior, and conversion opportunities to improve visibility ...

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Showing results 21-40

All JobsDigital Analyst JobsDigital Analyst Jobs in Rochester Hills, MI

Digital Analyst information

See Rochester Hills, MI salary details

$38.7K

$97.5K

$109.1K

How much do digital analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for digital analyst in Rochester Hills, MI is $97,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,700.00 and $107,200.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What cities near Rochester Hills, MI are hiring for Digital Analyst jobs?

Cities near Rochester Hills, MI with the most Digital Analyst job openings:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Rochester Hills, MI as of August 2026, with employment types broken down into 85% Full Time, and 15% Contract. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $97,522 per year, or $46.9 per hour.

Digital Asset Analyst

DRiV

Southfield, MI • On-site

Full-time

Posted 22 days ago

Job description

INTENAL JOB TITLE:
Digital Asset Analyst
EXTERNAL JOB TITLE:
Digital Asset Analyst
BUSINESS GROUP:
Product Content US
REGION:
US
SITE LOCATION:
Southfield MI
JOB CODE/SECTION:
JOB LEVEL/FLSA STATUS:
Entry Level
FUNCTION:
Product Content
SUBFUNCTION:
Digital Assets
REPORTS TO: (LEADERSHIP TITLE/DEPARTMENT)
Content Manager
DIRECT REPORTS: (POSITIONS/TITLES)
NA
JOB SUMMARY:
The Digital Asset Analyst is responsible for all aspects of digital asset data acquisition, management and distribution. The Digital Asset Analyst acts as a liaison between DRiV, Inc and the customer in areas relating to, but not limited to, digital asset delivery, data requirements and strategic initiatives. The Digital Asset Analyst will be required to maintain competency in Automotive Aftermarket industry data standards including, but not limited to, PIES and Digital Asset best practices.
JOB RESPONSIBILITIES:
  • Creation & acquisition of digital assets for DRiV electronic product catalog through photography and/or digital imaging or rendering
  • Manage digital asset to product relationship within digital asset management system and enrich asset metadata as necessary
  • Partner with Product Management, Engineering & Brand Marketing for regular asset library maintenance & upkeep according to industry standards and customer expectations.
  • Coordinate distribution of digital assets to internal and external delivery channels
  • Utilize interpersonal skills to build strong relationships with company and customer personnel
  • Maintain expertise in digital asset best practices, industry standards (ACES and PIES) and customer specific formats

JOB REQUIREMENTS:
EDUCATION:
  • Associates degree or greater with equivalent experience
  • Photography or Marketing majors preferred

EXPERIENCE:
  • Strong knowledge of Adobe Creative Suite and Adobe Photoshop required
  • Proficiency in MS Word, Excel and PowerPoint required
  • Good decision-making ability, handle multiple tasks with minimal oversight and be able to prioritize
  • Must be able to work in a team-based environment
  • Experience with digital rendering workflows and software
  • Previous experience in the Automotive Aftermarket is preferred, particularly in the area of parts, catalog or data management
  • Ability to travel if needed

REQUIREMENTS/CERTIFICATIONS:
PHYSICAL DEMANDS:
  • Ability to lift and move a variety of automotive products as needed for photography

WORK ENVIRONMENT
  • A laboratory setting for image taking

Other Duties: Additional duties, responsibilities, and activities may be required

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