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Customer Insight Analyst Jobs in Dallas, TX (NOW HIRING)

Sally Beauty

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · Hybrid

You will analyze our CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns. The Customer ...

Sally Beauty

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · Hybrid

You will analyze our CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns. The Customer ...

CosmoProf

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · Hybrid

You will analyze our CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns. The Customer ...

CosmoProf

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · On-site

You will analyze our CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns. The Customer ...

CosmoProf

Customer Insights Manager

Plano, TX · Hybrid

About the role The Customer Insights Manager will design, implement, and analyze enterprise wide primary and secondary research efforts in support of brand, marketing, loyalty programs, ecommerce, ...

CosmoProf

Customer Insights Manager

Plano, TX · Hybrid

About the role The Customer Insights Manager will design, implement, and analyze enterprise wide primary and secondary research efforts in support of brand, marketing, loyalty programs, ecommerce, ...

Sud Recruiting

Senior Analyst, Insights & Analytics

Plano, TX · On-site

$84K - $112K/yr

... Senior Analyst of Insights & Analytics! Background: The Senior Analyst will work within a high ... customer demand, refining product mix strategies, improving labor planning for field operations ...

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All JobsCustomer Insight Analyst JobsCustomer Insight Analyst Jobs in Dallas, TX

Customer Insight Analyst information

See Dallas, TX salary details

$39.2K

$64.5K

$85.4K

How much do customer insight analyst jobs pay per year?

As of Aug 25, 2026, the average yearly pay for customer insight analyst in Dallas, TX is $64,542.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,700.00 and $84,400.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential, and gaining experience through internships or entry-level roles can help build expertise in analyzing customer data and generating insights.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What are popular job titles related to Customer Insight Analyst jobs in Dallas, TX?

For Customer Insight Analyst jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Customer Insight Analyst jobs in Dallas, TX look for?

The top searched job categories for Customer Insight Analyst jobs in Dallas, TX are:

Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in Dallas, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $64,542 per year, or $31 per hour.

Customer Insights Analyst

Peterson Technology Partners

Irving, TX • On-site

Other

Posted 2 days ago

New

Job description

Job Description:

Our client is seeking an Customer Insights Analyst to join their team. Analysts are provided training, coaching and support by all other C-Shopper Team members and Circana Team members to become proficient, and then an SME on our C-Shopper Customer Insights platform. Analyst will be assigned User groups and ad hoc projects, in order to drive high platform usages to improve decision-making; leading to Customer retention, trips and basket upsell opportunities 

Position Responsibilities:

  • Engaged professional to deliver C-Shopper product support needs, and overall adoption best practices into assigned User groups within assigned User Teams, including C-Shopper Customer Insight Reports, Assortment and Price/Promo tools and other modules 
  • Provides guidance and case studies to assigned user groups that demonstrate real, high-value insights that they should present to assigned User groups 
  • Partners with assigned user groups to act as the voice of the customer to help drive SEI customer-centric sales and marketing strategies for Supplier''s products, including coaching assigned User Teams 
  • Delivers internal customer success processes, including customer onboarding, training and ongoing support strategies  
  • Also delivers ad hoc project analytics and presentations, as needed, to support complex external user needs and selected external Suppliers'' commercial projects 
  • Helps define metrics for measuring C-Shopper program impact, customer satisfaction, product usage, and assigned user groups growth / productivity 
  • Conducts and reports on, user group evaluations and feedback. Communicate effectively with other users and team mates to drive adoption and success. 
  • Continuously reviews market and customer trends to improve the user experience, drive operational excellence, and drive user skills and innovative approaches among assigned user groups, leveraging our Partner Vendors

Experience:

  • 2-3 yrs. in retail domain with strong analytical skills.  
  • Experience with Circana(IRI), Nielson, Kantar is a plus. 

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