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Conversion Rate Optimization Manager Jobs (NOW HIRING)

PracticeTek

Website Optimization Manager

Conversion Rate Optimization: Develop and run tests across PracticeTek's web properties with a ... Manage the tech stack across web properties including the website platform, integrations, and ...

Cerifi

Manager, Website & Conversion Optimization

... priority Conversion Rate Optimization * Build and run a structured A/B and multivariate testing ... Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams * A ...

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How much do conversion rate optimization manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for conversion rate optimization manager in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
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Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in the United States as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 69% In-person, and 31% Remote job distribution, with an average salary of $106,825 per year, or $51.4 per hour.

Web Optimization Manager

Royal Communications Consultants Inc

Manhattan, NY • Remote

$46 - $48/hr

Full-time

Posted 22 days ago

Job description

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with a data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. 
REQUIRED SKILLS:

  • Digital Experience
  • Website Optimation
  • Conversion Rate Optimization
  • Web Analytics Platforms
  • HEAP

Job Responsibilities:

  • Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
  • Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
  • Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
  • Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
  • Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
  • Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
  • Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
  • Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
  • Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
  • Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.


Required Skills & Experience:

  • 4+ years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
  • Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
  • Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
  • Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
  • Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
  • Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
  • Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.
Required Education:
  • Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

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