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Conversion Rate Optimization Manager Jobs in Texas

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... We're looking for a highly organized and proactive Account Manager to support our Conversion Rate ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... We're looking for a highly organized and proactive Account Manager to support our Conversion Rate ...

Yum! Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Yum Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale. Familiarity with modern product management principles and operating models (empowered ...

Prismfly

Account Manager

Dallas, TX · On-site

$65 - $95/hr

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... We're looking for a highly organized and proactive Account Manager to support our Conversion Rate ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to ... Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to ... Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to ... Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay ...

Prismfly

CRO Executive

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy ... RESPONSIBILITIES Support CRO Programs * Assist Senior CRO Consultants in managing client ...

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Conversion Rate Optimization Manager information

See Texas salary details

$41K

$99.5K

$161.2K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for conversion rate optimization manager in Texas is $99,524.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $134,600.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas?

The most popular types of Conversion Rate Optimization jobs in Texas are:

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For Conversion Rate Optimization Manager jobs in Texas, the most frequently searched job titles are:

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Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Texas as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, 2% Contract, and 1% Nights. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $99,524 per year, or $47.8 per hour.

Conversion Rate Optimization Director

Podium Education

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Overview
The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. We're looking for someone curious about why people convert, or why they don't.
This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment. You will act as the business owner of our student-facing digital conversion surfaces, owning the experience across university landing pages, forms, registration flows, product onboarding, and other key digital touchpoints. Partnering with Content, Product, Lifecycle Marketing, Partnerships, and Enrollment, you will continuously improve conversion, simplify the student journey, and help ensure the supporting marketing technology and workflows enable scalable execution.
This is not a traditional design or production role. Success is measured by how digital experiences perform, how effectively they remove friction for students, and their measurable contribution to student enrollment growth across university partners.
What You'll Do
Digital Experience Optimization
  • Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences.
  • Continuously evaluate the student journey to identify friction and improve conversion.
  • Optimize page layouts, navigation, information hierarchy, buttons, calls-to-action, and mobile experiences.
  • Ensure experiences are intuitive, accessible, and aligned with UX best practices.
  • Apply strong visual and UX judgment to improve engagement and conversion outcomes.
  • Collaborate with a web designer to improve UX and visual content block performance.
Conversion Optimization
  • Design, develop, and summarize A/B tests to improve digital experiences.
  • Analyze user behavior and performance data to identify optimization opportunities.
  • Apply behavioral psychology, behavioral insights, and conversion best practices to improve decision making and reduce abandonment.
  • Build and prioritize an experimentation roadmap based on business impact.
  • Continuously improve lead capture, application completion, registration conversion, and enrollment yield.
  • Identify friction points and develop scalable solutions to improve conversion rates.
  • Improve experimentation cycles and implementation velocity across digital properties.
Experience Strategy
  • Audit existing experiences and recommend improvements based on data, user feedback, and best practices.
  • Partner with Product, Content, Growth Marketing, Lifecycle Marketing, and RevOps to simplify workflows and improve the end-to-end student journey.
  • Conduct user research, usability testing, and customer feedback analysis.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
  • Bring a product-oriented mindset to student acquisition and funnel optimization.
  • Translate business growth objectives into digital experience and technical execution requirements.
  • Contribute to both near-term conversion improvements and the long-term strategy for student-facing digital experiences.
Technical Marketing & Systems Oversight
  • Serve as a technical contributor to the student acquisition experience and marketing experience stack.
  • Understand what is possible across marketing systems and how integrations and production workflows function.
  • Partner with Lifecycle Marketing and RevOps to oversee and improve integrations between Salesforce, Iterable, Duda, and other marketing systems.
  • Help ensure tracking, attribution, workflows, and data flows are functioning accurately.
  • Identify technical or system limitations that create friction in the student journey or slow experimentation.
  • Recommend improvements that increase automation, scalability, and implementation velocity.
  • Partner with technical teams to translate digital experience requirements into clear execution needs.
Analytics & Performance Management
  • Monitor and report on funnel conversion metrics and performance trends.
  • Develop actionable insights from user behavior, digital experience, and campaign data.
  • Use data to prioritize experimentation opportunities and growth initiatives.
  • Measure performance across student-facing digital touchpoints, including landing page conversion, application completion, registration conversion, and enrollment.
  • Contribute to enrollment growth strategy through digital experience insights and recommendations.
University Partner Experience
  • Manage landing page and digital experience requests from university partners.
  • Ensure partner experiences remain accurate, accessible, and aligned with brand standards.
  • Collaborate with the Content Marketing Manager to pair high-performing messaging with high-performing digital experiences.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
What We're Looking For
  • 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
  • Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
  • Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
  • Experience running A/B tests and translating analytics into actionable recommendations.
  • Experience building and prioritizing experimentation roadmaps.
  • Familiarity with behavioral psychology and what influences user decision making.
  • Strong understanding of digital funnel analytics and performance metrics.
  • Technical marketer mindset with experience working across integrated marketing systems.
  • Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
  • Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
  • Experience conducting user research, usability testing, or customer feedback analysis.
  • Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
  • A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
  • Strong communication, prioritization, and project ownership skills.
  • Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

What Success Looks Like
  • Increased landing page conversion rates.
  • Improved application and registration completion rates.
  • Reduced friction and abandonment across the student journey.
  • Faster experimentation cycles and implementation velocity.
  • More intuitive, accessible, and effective mobile experiences.
  • Cleaner, more scalable system integrations and production workflows.
  • A clear, prioritized experimentation roadmap tied to business impact.
  • Stronger full-funnel enrollment performance.
  • Measurable contribution to student enrollment growth across university partners.
  • A scalable long-term vision for student-facing digital experiences.

Benefits
  • 401k, Health, Vision and Dental insurance packages
  • Short term disability insurance
  • Unlimited Paid Time Off
  • Discounted Wellhub Membership
  • Access to 3 Mental Health Applications
  • One Medical Membership
  • 8 Company-Paid for Therapy Sessions
  • Free access to upskill through our Global Experiential Programs
  • Excellent Birthing and Bonding Leave policies
  • Sleep coach for post-partum and infant coaching
  • Student and Partner focused half days every First Friday of the month
  • Summer Fridays - half day on Friday during the summer months
  • Extremely talented and intelligent co-workers
  • A massive impact on universities and the lives of others, every single day

Apply