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Director Conversion Rate Optimization Jobs in Texas

Yum! Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Yum Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Socket.dev

Director of E-Commerce

Irving, TX · On-site

$150 - $200/hr

We're seeking an experienced Director of E-Commerce to lead the strategy, execution, and ... Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis ...

GSM Outdoors

Director of E-Commerce

Irving, TX · On-site

We're seeking an experienced Director of E-Commerce to lead the strategy, execution, and ... Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Prismfly

Account Manager

Dallas, TX · On-site

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

Account Manager

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

Prismfly

CRO Executive

Dallas, TX

Prismfly is a global agency focused on ecommerce conversion rate optimization. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier ...

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Director Conversion Rate Optimization information

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas?

The most popular types of Conversion Rate Optimization jobs in Texas are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Texas?

For Director Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Texas look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Texas are:

What cities in Texas are hiring for Director Conversion Rate Optimization jobs?

Cities in Texas with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution.

Conversation Rate Optimization Consultant

Right Side Up

Austin, TX

Full-time

Re-posted 22 hours ago

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.

Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement

  • Develop and execute A/B and multivariate testing programs

  • Create testing roadmaps aligned to business goals and hypotheses

  • Partner with design, product, and engineering teams to implement experiments

  • Optimize landing pages, product pages, and key conversion flows

  • Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences

  • Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions

  • Report on test results and translate findings into actionable recommendations

Requirements

  • Strong foundation in CRO, experimentation, and user behavior analysis

  • Experience designing and executing A/B or multivariate tests

  • Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)

  • Ability to form hypotheses and prioritize tests based on potential impact

  • Understanding of UX/UI principles and their impact on conversion

  • Strong analytical skills and attention to detail

  • Ability to communicate results and insights clearly to stakeholders

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with personalization and dynamic content strategies

  • Familiarity with statistical significance and experiment design

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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