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Director Conversion Rate Optimization Jobs in Texas

6sense

Director, Digital Marketing

Austin, TX

Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination * Establish and maintain a structured testing roadmap ...

Yum Brands

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Yum! Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Seekr

Director / Sr. Director, Web & Digital

Austin, TX · On-site

Set the strategy, direct the agency on execution, and personally write or edit copy where craft is ... Expert in web analytics, conversion rate optimization, and the connection from organic traffic to ...

6sense

Director, Digital Marketing

Austin, TX · On-site

Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination * Establish and maintain a structured testing roadmap ...

Seekr

Director / Sr. Director, Web & Digital

Austin, TX · On-site

Set the strategy, direct the agency on execution, and personally write or edit copy where craft is ... Expert in web analytics, conversion rate optimization, and the connection from organic traffic to ...

theperfumist

Be Seen First

Klavyo Shopify and marketing expert

Houston, TX · On-site

$20 - $30/hr

Knowledge of conversion rate optimization techniques. Preferred Qualifications * Experience with Google Ads, TikTok Ads, and Pinterest Ads. * Expertise in Shopify apps, integrations, and A/B testing.

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All JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Texas

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas? The most popular types of Conversion Rate Optimization jobs in Texas are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Texas? For Director Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Texas look for? The top searched job categories for Director Conversion Rate Optimization jobs in Texas are:
What cities in Texas are hiring for Director Conversion Rate Optimization jobs? Cities in Texas with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Texas as of June 2026, with employment types broken down into 2% As Needed, 57% Full Time, 36% Part Time, 2% Contract, and 3% Nights. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution.

Director of Conversion Rate Optimization (CRO)

Everyday Dose Inc.

Austin, TX

Full-time

Medical, Dental, Vision, PTO

Posted 6 days ago

Job description

About the Role

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

We are a fast-scaling, subscription-first brand. CRO is a mission-critical function to support our velocity and unlock the next stage of growth.

Responsibilities:

We are looking for a Director of Conversion Rate Optimization (CRO) to own and scale our entire onsite and landing page performance engine, including:

  • improving add-to-cart rate
  • improving checkout conversion
  • reducing friction across the funnel
  • optimizing subscription conversion
  • building and running A/B test programs
  • optimizing landing pages, PDPs, and the full DTC funnel
  • partnering closely with Growth + Retention to maximize LTV/CAC

More about the right candidate:

  • They have the ability to take business-level metrics (LTV, CAC, NCAC, RPV, repeat behavior, etc.) and translate them into a clear, high-impact roadmap.
  • They are a strategic thinker who can zoom out to define a sitewide experimentation strategy, not just landing page optimization.
  • They can prioritize fast, pivot quickly when the data shifts, and communicate tradeoffs to leadership.
  • They have the ability to build and maintain a multi-quarter testing roadmap that aligns Growth, Retention, Product, and Creative.

This is a highly analytical AND creative role that blends psychology, storytelling, UX, data, and experimentation at high velocity.

Requirements

  • 5+ years in CRO, ideally at a fast-paced eCommerce/DTC brand
  • Obsessed with data and experimentation
  • Creative thinker with strong UX instincts
  • Strong understanding of customer psychology and buying behavior
  • Able to move fast and prioritize high-impact projects
  • Clear communicator and team player

Benefits

COMPENSATION
  • Competitive base, bonus, and equity package
  • Comprehensive health, vision, dental
  • Unlimited PTO
  • Remote-friendly role

Apply