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Director Conversion Rate Optimization Jobs in Texas

Yum! Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

KFC Corporation

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

GSM Outdoors

Director of E-Commerce

Irving, TX · On-site

We're seeking an experienced Director of E-Commerce to lead the strategy, execution, and ... Lead Conversion Rate Optimization (CRO) initiatives through A/B testing, customer journey analysis ...

Yum Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

Conversion Rate Optimization : Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and ...

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Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas?

The most popular types of Conversion Rate Optimization jobs in Texas are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Texas?

For Director Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Texas look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Texas are:

What cities in Texas are hiring for Director Conversion Rate Optimization jobs?

Cities in Texas with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution.

Conversion Rate Optimization Director

Podium Education

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Overview
The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. We're looking for someone curious about why people convert, or why they don't.
This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment. You will act as the business owner of our student-facing digital conversion surfaces, owning the experience across university landing pages, forms, registration flows, product onboarding, and other key digital touchpoints. Partnering with Content, Product, Lifecycle Marketing, Partnerships, and Enrollment, you will continuously improve conversion, simplify the student journey, and help ensure the supporting marketing technology and workflows enable scalable execution.
This is not a traditional design or production role. Success is measured by how digital experiences perform, how effectively they remove friction for students, and their measurable contribution to student enrollment growth across university partners.
What You'll Do
Digital Experience Optimization
  • Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences.
  • Continuously evaluate the student journey to identify friction and improve conversion.
  • Optimize page layouts, navigation, information hierarchy, buttons, calls-to-action, and mobile experiences.
  • Ensure experiences are intuitive, accessible, and aligned with UX best practices.
  • Apply strong visual and UX judgment to improve engagement and conversion outcomes.
  • Collaborate with a web designer to improve UX and visual content block performance.
Conversion Optimization
  • Design, develop, and summarize A/B tests to improve digital experiences.
  • Analyze user behavior and performance data to identify optimization opportunities.
  • Apply behavioral psychology, behavioral insights, and conversion best practices to improve decision making and reduce abandonment.
  • Build and prioritize an experimentation roadmap based on business impact.
  • Continuously improve lead capture, application completion, registration conversion, and enrollment yield.
  • Identify friction points and develop scalable solutions to improve conversion rates.
  • Improve experimentation cycles and implementation velocity across digital properties.
Experience Strategy
  • Audit existing experiences and recommend improvements based on data, user feedback, and best practices.
  • Partner with Product, Content, Growth Marketing, Lifecycle Marketing, and RevOps to simplify workflows and improve the end-to-end student journey.
  • Conduct user research, usability testing, and customer feedback analysis.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
  • Bring a product-oriented mindset to student acquisition and funnel optimization.
  • Translate business growth objectives into digital experience and technical execution requirements.
  • Contribute to both near-term conversion improvements and the long-term strategy for student-facing digital experiences.
Technical Marketing & Systems Oversight
  • Serve as a technical contributor to the student acquisition experience and marketing experience stack.
  • Understand what is possible across marketing systems and how integrations and production workflows function.
  • Partner with Lifecycle Marketing and RevOps to oversee and improve integrations between Salesforce, Iterable, Duda, and other marketing systems.
  • Help ensure tracking, attribution, workflows, and data flows are functioning accurately.
  • Identify technical or system limitations that create friction in the student journey or slow experimentation.
  • Recommend improvements that increase automation, scalability, and implementation velocity.
  • Partner with technical teams to translate digital experience requirements into clear execution needs.
Analytics & Performance Management
  • Monitor and report on funnel conversion metrics and performance trends.
  • Develop actionable insights from user behavior, digital experience, and campaign data.
  • Use data to prioritize experimentation opportunities and growth initiatives.
  • Measure performance across student-facing digital touchpoints, including landing page conversion, application completion, registration conversion, and enrollment.
  • Contribute to enrollment growth strategy through digital experience insights and recommendations.
University Partner Experience
  • Manage landing page and digital experience requests from university partners.
  • Ensure partner experiences remain accurate, accessible, and aligned with brand standards.
  • Collaborate with the Content Marketing Manager to pair high-performing messaging with high-performing digital experiences.
  • Recommend scalable solutions that balance the needs of students, university partners, and internal teams.
What We're Looking For
  • 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
  • Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
  • Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
  • Experience running A/B tests and translating analytics into actionable recommendations.
  • Experience building and prioritizing experimentation roadmaps.
  • Familiarity with behavioral psychology and what influences user decision making.
  • Strong understanding of digital funnel analytics and performance metrics.
  • Technical marketer mindset with experience working across integrated marketing systems.
  • Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
  • Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
  • Experience conducting user research, usability testing, or customer feedback analysis.
  • Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
  • A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
  • Strong communication, prioritization, and project ownership skills.
  • Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

What Success Looks Like
  • Increased landing page conversion rates.
  • Improved application and registration completion rates.
  • Reduced friction and abandonment across the student journey.
  • Faster experimentation cycles and implementation velocity.
  • More intuitive, accessible, and effective mobile experiences.
  • Cleaner, more scalable system integrations and production workflows.
  • A clear, prioritized experimentation roadmap tied to business impact.
  • Stronger full-funnel enrollment performance.
  • Measurable contribution to student enrollment growth across university partners.
  • A scalable long-term vision for student-facing digital experiences.

Benefits
  • 401k, Health, Vision and Dental insurance packages
  • Short term disability insurance
  • Unlimited Paid Time Off
  • Discounted Wellhub Membership
  • Access to 3 Mental Health Applications
  • One Medical Membership
  • 8 Company-Paid for Therapy Sessions
  • Free access to upskill through our Global Experiential Programs
  • Excellent Birthing and Bonding Leave policies
  • Sleep coach for post-partum and infant coaching
  • Student and Partner focused half days every First Friday of the month
  • Summer Fridays - half day on Friday during the summer months
  • Extremely talented and intelligent co-workers
  • A massive impact on universities and the lives of others, every single day

Apply