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Director Conversion Rate Optimization Jobs in Texas

theperfumist

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Klavyo Shopify and marketing expert

Houston, TX · On-site

$20 - $30/hr

Knowledge of conversion rate optimization techniques. Preferred Qualifications * Experience with Google Ads, TikTok Ads, and Pinterest Ads. * Expertise in Shopify apps, integrations, and A/B testing.

Varo Bank

Head of Engagement Marketing (Dallas)

Dallas, TX · On-site

$225K - $295K/yr

Relentlessly drive conversion rate optimization across all customer touch points through ... Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with ...

Liquid DICOM, LLC.

Web Graphics Designer

Houston, TX · On-site

Experience with A/B testing, conversion rate optimization, or UX testing. * Familiarity with digital advertising platforms and ad creative requirements. * Experience working with developers through ...

Right Side Up

ASO Marketing Consultant

Austin, TX · On-site +1

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

Right Side Up

ASO Marketing Consultant

Austin, TX

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. * Excellent communication skills with the ability to present insights clearly to ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Texas? The most popular types of Conversion Rate Optimization jobs in Texas are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Texas? For Director Conversion Rate Optimization jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Texas look for? The top searched job categories for Director Conversion Rate Optimization jobs in Texas are:
What cities in Texas are hiring for Director Conversion Rate Optimization jobs? Cities in Texas with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Texas as of June 2026, with employment types broken down into 2% As Needed, 57% Full Time, 36% Part Time, 2% Contract, and 3% Nights. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution.

Klavyo Shopify and marketing expert

theperfumist

Houston, TX • On-site

$20 - $30/hr

Full-time

PTO

Posted 3 days ago

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Job description

We are seeking a Senior Shopify E-commerce Marketing Growth Specialist with over 7 years of experience in e-commerce marketing to lead and execute innovative growth strategies. This solo contributor role requires a results-driven expert proficient in Shopify, Klaviyo, and major advertising platforms, reporting directly to the CEO and E-commerce Manager. The ideal candidate has a proven track record of scaling Shopify businesses from mid-six to seven figures, leveraging data-driven marketing, budget management, and AI tools to maximize profitability and sustainable growth.

Responsibilities

  • Develop and execute comprehensive growth strategies for the Shopify store.
  • Plan, manage, and optimize advertising campaigns on Facebook, Instagram, Google Ads, TikTok Ads, and Pinterest Ads.
  • Create and oversee engaging social media content, including graphics, videos, and promotions.
  • Build and manage email marketing campaigns and automated customer journeys using Klaviyo.
  • Utilize AI tools to enhance marketing, content creation, automation, and business workflows.
  • Monitor and improve key performance metrics such as ROAS, CAC, AOV, conversion rate, customer lifetime value, and profitability.
  • Analyze marketing performance data and recommend actionable improvements.
  • Manage marketing budgets to ensure strong returns on investment.
  • Stay current with e-commerce trends, platform updates, and emerging marketing technologies.

Required Qualifications

  • 7+ years of hands-on experience in e-commerce marketing.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Extensive experience managing and growing Shopify stores.
  • Proven success scaling an e-commerce business from approximately $500K to over $1M in annual revenue.
  • Expertise in Facebook and Instagram advertising.
  • Advanced skills with Klaviyo for email marketing, segmentation, and automation.
  • Strong skills in social media content creation and management.
  • Proficiency in data analysis and marketing budget management.
  • Experience using AI marketing tools for content creation and workflow optimization.
  • Knowledge of conversion rate optimization techniques.

Preferred Qualifications

  • Experience with Google Ads, TikTok Ads, and Pinterest Ads.
  • Expertise in Shopify apps, integrations, and A/B testing.
  • Skills in landing page optimization.
  • Experience leading marketing teams or collaborating with agencies.