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Director Conversion Rate Optimization Jobs in Columbus, OH

Postali

SEO Specialist (Mid-level)

Columbus, OH

Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance. * Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search ...

EnthuZiastic

Growth Hacker - Remote

Columbus, OH · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Postali

Paid Media Specialist

Columbus, OH

Use conversion rate optimization (CRO) tools and methods such as A/B testing and landing page optimization to improve performance. * Leverage AI tools to streamline campaign creation, targeting ...

NetJets & EJM

Sales Director (NJUS)

Columbus, OH · On-site

Analyze sales performance metrics, conversion rates, pipeline activity, and market penetration ... Understand current CRM (SalesForce) and support adoption for optimum team output and effectiveness.

Postali

Director of SEO & AI Search

Columbus, OH

The SEO amp; AI Search Director owns search performance for our law firm clients across three ... rating trajectory) and turn it into a prioritized plan. * Own the link and citation program on a ...

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All JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Columbus, OH

Director Conversion Rate Optimization information

See Columbus, OH salary details

$22.7K

$117.4K

$183K

How much do director conversion rate optimization jobs pay per year?

As of Jun 13, 2026, the average yearly pay for director conversion rate optimization in Columbus, OH is $117,378.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,800.00 and $142,500.00 per year, depending on experience, location, and employer.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Columbus, OH? The most popular types of Conversion Rate Optimization jobs in Columbus, OH are:
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Director Conversion Rate Optimization jobs near you

Manager, Digital Optimization

Facilities Management Express

Columbus, OH

Full-time

Posted 10 days ago

Job description

FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.

You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.

This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.


Responsibilities:

As the Manager of Digital Optimization, you will:

  • Own and execute FMX's SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
  • Manage, mentor, and shape a digital optimization team
  • Monitor rankings, traffic, and SERP behavior to continuously refine strategy
  • Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
  • Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
  • Design and run A/B tests and experiments to improve conversion rates
  • Implement personalization and dynamic content experiences
  • Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
  • Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
  • Build dashboards and reporting frameworks for website and campaign performance
  • Analyze campaign and channel performance to inform optimization efforts
  • Define and track KPIs across the full funnel (traffic engagement conversion pipeline)
  • Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
  • Ensure data accuracy, consistency, and proper attribution across systems

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