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Director Conversion Rate Optimization Jobs in Washington

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

City Cast

Subscription Growth Manager

Washington, DC · On-site +1

$80K - $100K/yr

Write or closely direct copy for all acquisition touchpoints including website, newsletter in ... You should have worked on growth or lifecycle marketing, conversion-rate optimization or product ...

City Cast

Subscription Growth Manager

Washington, DC · On-site

$80K - $100K/yr

Write or closely direct copy for all acquisition touchpoints including website, newsletter in ... You should have worked on growth or lifecycle marketing, conversion-rate optimization or product ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. * Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Potomac is not ...

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annapolis, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Potomac

Framer Web Developer

Bethesda, MD · On-site

... Conversion Rate Optimization (CRO) methodologies and testing frameworks. • Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Company : Our mission is to ...

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All JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Washington

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Washington? For Director Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Washington look for? The top searched job categories for Director Conversion Rate Optimization jobs in Washington are:
Director Conversion Rate Optimization jobs near you
Growth Marketing Manager, Conversion & Experimentation

Growth Marketing Manager, Conversion & Experimentation

Greenlight Financial Technology

Fort Washington, MD • Remote

Full-time

Posted 2 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.

This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.

You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.

This role reports to the Director, Growth Marketing.
Your day-to-day:
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
  • Prioritize tests using impact/effort/confidence frameworks
  • Document experiment learnings to inform product, marketing, and lifecycle strategy
  • Own onsite product merchandising strategy across web and Amazon storefronts
  • Optimize how financial products and plans are presented, compared, and prioritized
  • Test plan positioning, pricing presentation, bundling, and anchoring strategies
  • Improve product comparison frameworks to reduce decision friction
  • Refine value proposition messaging for different audience segments and traffic sources
  • Collaborate with product and pricing teams on offer structure and onsite optimizations
  • Design seamless transitions from marketing pages into registration and KYC flows
  • Reduce friction between onsite conversion and account creation
  • Optimize multi-step signup experiences and form completion rates
  • Improve mobile-first conversion experiences
  • Ensure compliance and trust signals are integrated without negatively impacting conversion
  • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
What you’ll bring to the team:
  • 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
  • Experience in fintech, financial services, or regulated industries preferred
  • Proven track record increasing conversion rates through experimentation and UX optimizations.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations
  • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce
  • Experience overseeing Amazon storefronts and product listing page optimizations
Preferred experience:
  • Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
  • Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
  • Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
  • Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
  • Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
  • Maintained clear documentation for event schemas, tracking plans, and tagging governance
  • Supported campaign launches through tracking validation, troubleshooting, and debugging
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000
The estimated base pay range for this position in (CO): $105,000- 135,000

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.