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Director Conversion Rate Optimization Jobs in Washington

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... This position has no direct reports and does not include formal supervisory responsibilities.

Director of Revenue Marketing

Washington, DC ยท Remote

$155K - $175K/yr

... and optimization * Partner with the Marketing Operations & Lifecycle Manager to define funnel ... Report on marketing-sourced and marketing-influenced pipeline, conversion rates, account engagement ...

Director of Revenue Marketing

Washington, DC ยท On-site

$155K - $175K/yr

... and optimization * Partner with the Marketing Operations & Lifecycle Manager to define funnel ... Report on marketing-sourced and marketing-influenced pipeline, conversion rates, account engagement ...

Director of Revenue Marketing

Washington, DC ยท Remote

$155K - $175K/yr

... and optimization * Partner with the Marketing Operations & Lifecycle Manager to define funnel ... Report on marketing-sourced and marketing-influenced pipeline, conversion rates, account engagement ...

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... This position has no direct reports and does not include formal supervisory responsibilities.

Director, B2B Performance Marketing SHRM is evolving into the world's leading workforce performance ... Conversion rate optimization * Demand generation, lead scoring, paid media strategy (search, social ...

Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...

Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Washington? For Director Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Washington look for? The top searched job categories for Director Conversion Rate Optimization jobs in Washington are:
What cities in Washington are hiring for Director Conversion Rate Optimization jobs? Cities in Washington with the most Director Conversion Rate Optimization job openings:
Infographic showing various Director Conversion Rate Optimization job openings in Washington as of June 2026, with employment types broken down into 59% Full Time, 28% Part Time, and 13% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution.
Account Manager, Communities_Eastern USA

Account Manager, Communities_Eastern USA

ID.me

Mclean, VA โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


ID.me rating

6.3

Company rating: 6.3 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

166th of 188 rated software companies


Job description

Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Account Manager, Communities
Company Overview ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don't need to create a new password when visiting sites that have the ID.me button. ID.me's digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.
Role Overview The Account Manager (AM) is a senior-level, quota-carrying position responsible for the health, retention, and aggressive expansion of our most critical commercial and eRetailing accounts. You are the "CEO" of your assigned book of business within the Communities segment (e.g., Military, First Responders, Students, Teachers, Nurses, etc.). Your mission is twofold: ensure 100% net retention through impeccable renewal management and drive year-over-year (YoY) growth by identifying and closing expansion opportunities within existing customer portfolios.
Key Responsibilities
  • Revenue Ownership & Growth
    • Quota Attainment: Carry and exceed a formal quota composed of both Renewal Revenue (GRR) and Expansion (NRR) within your assigned commercial accounts.
    • Land & Expand Strategy: Identify "white space" within current customers to expand Community Verification products, and drive growth via UX changes.
    • Upsell Execution: Lead the end-to-end sales cycle for expansion opportunities, from initial discovery to contract amendment and closing.
  • Renewal & Retention Excellence
    • Lifecycle Management: Proactively manage the renewal process starting 180 days out, ensuring zero "dark" periods or budget lapses.
    • Churn Mitigation: Identify "at-risk" accounts early by monitoring usage health, program performance, and organizational changes (e.g., e-commerce leadership turnover or marketing budget shifts).
    • Contract Negotiation: Navigate complex commercial procurement hurdles and vendor management processes to secure multi-year renewals and "sticky" master service agreements.
  • Strategic Account Governance
    • Executive Alignment: Maintain and deepen relationships with key decision-makers in the procurement process , specifically targeting e-commerce, MarTech, and performance marketing personas to ensure our solution remains a top-tier budget priority.
    • Executive Business Reviews (EBRs): Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives.
    • Voice of the Customer: Act as a strategic liaison between commercial clients and our Product team, providing feedback to product development teams to influence the roadmap based on retail-specific needs.

Qualifications
  • Experience & Expertise
    • The Commercial Tech Veteran: 5+ years of experience in a quota-carrying account management, customer success, or "hunter" sales role.
    • Industry Knowledge: Deep knowledge of e-commerce, MarTech, and performance marketing personas and budgets , with a preference for experience working with customers in apparel, consumer electronics, home goods, and/or sports and outdoors segments.
    • Quota Performance: A year-over-year track record of achieving quota, hitting retention targets, and being recognized as a top performer.
    • Deal Complexity: Experience managing portfolios and closing opportunities with ACVs ranging from $100k to $1m on 6 to 12 month sales cycles.
  • Skills & Competencies
    • Commercial Savvy: Ability to navigate complex retail organizations and holding companies, maintaining account stability during executive transitions.
    • Analytical Growth Mindset: Skilled at looking at a massive internet retailer and mapping out a multi-year growth plan to capture every available brand and subsidiary.
    • Collaborative Leadership: Experience working closely with internal teams, including Marketing, Solutions Consulting, and Customer Success, to ensure customer satisfaction and success.
    • Startup Agility: Comfortable working for a team in a startup at a growth stage ; you possess an entrepreneurial personality capable of effectively solving problems with minimal guidance.
    • Consultative Problem Solving: Superb planning and time management skills with the ability to understand customer pains and provide effective solutions to meet their business objectives.

Key Performance Indicators (KPIs)
  • Gross Retention Rate (GRR): Ensuring existing contracts renew on time.
  • Net Revenue Retention (NRR): Growth of the account via upsells and cross-sells.
  • Pipeline Velocity: Speed at which expansion opportunities move through the commercial procurement funnel.

Our Core Values
  • Don't be a jerk.
  • Always compete.
  • Ask questions like a 5-year old.
  • Inspire people with your passion.
  • Make something better every day.
  • Treat each customer like your favorite family member.
  • Own your mistakes so you can learn from them.
  • Details are everything.
  • Act like a scientist, not a talking head.
  • Be truthful (even when it's hard).
  • Reflect ID.me's values in your actions.
  • If the rule prevents the right outcome, then break the rule.

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
Mountain View, CA Pay Range
$131,400-$147,780 USD
ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles - such as field-based sales or other remote-by-design positions - may have different work arrangements as noted in their individual postings.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.