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Director Conversion Rate Optimization Jobs in Washington

APA

Digital Brand Manager

Washington, DC · On-site

$46.15 - $71.28/hr

Lead conversion rate optimization (CRO) efforts across digital properties through testing, experimentation, and performance improvements * Plan and optimize paid and organic digital channels ...

2U

Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...

AppJaxx

Director of Growth

Washington, DC

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

ARS

Outbound Call Center Sales Manager

Springfield, VA

$120K - $140K/yr

Weekly pay via direct deposit * Insurance available after 31 days, including low-cost medical plans ... Establish clear expectations for dialing activity, contact rates, conversion rates, appointments ...

Potomac

Paid Ads Specialist

Bethesda, MD · On-site

$60K - $80K/yr

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

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Director Conversion Rate Optimization information

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Washington? For Director Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Washington look for? The top searched job categories for Director Conversion Rate Optimization jobs in Washington are:
What cities in Washington are hiring for Director Conversion Rate Optimization jobs? Cities in Washington with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Washington as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution.

Framer Web Developer - 5 Days Onsite in Bethesda MD

Addison Group

Bethesda, MD • On-site

$30 - $35/hr

Contractor

Medical, Dental, Vision, Retirement

Posted 18 days ago

Job description

Position Title: Framer Web Developer

Location: Bethesda, MD - 5 Days onsite - No Relocation

Assignment Type: Contract to Hire

Pay Rate: $30 - $35 / hr

Work Schedule: Onsite, Monday - Friday

Benefits: This position is eligible for medical, dental, vision, and 401(k).

Work Authorization: Must be authorized to work in the United States. This position is not eligible for sponsorship.

Job Description

Addison Group is partnering with a high-growth boutique tactical asset management firm headquartered in Bethesda, MD that is investing heavily in its digital presence to sharpen its competitive edge. They are looking to bring on a Web Developer to play a critical role in transforming their website into a high-performing growth engine, one that reflects their brand, engages visitors, and drives real business results.

This is an opportunity for someone who thrives in a fast-paced startup environment, enjoys owning their work end to end, and wants real upside growth potential in a firm that is building something differentiated in the financial services space. If you're the type of developer who wants to build polished, engaging digital experiences, not just maintain a static site, this is your role.

Key Responsibilities

  • Website Development & Optimization
  • Build, maintain, and optimize web experiences using Framer and modern front-end development practices.
  • Create responsive, mobile-first experiences that perform seamlessly across devices and browsers.
  • Implement interactive components, animations, and user flows that improve engagement and usability.
  • Ensure websites meet modern accessibility standards and performance benchmarks.

User Experience & Conversion Optimization

  • Improve site navigation, content structure, and user journeys to increase engagement and conversions.
  • Design and implement conversion-focused landing pages and campaign experiences.
  • Analyze user behavior using heatmaps, session recordings, and analytics platforms to identify optimization opportunities.
  • Conduct A/B testing and iterative improvements to maximize site performance.
  • SEO & Answer Engine Optimization (AEO)
  • Own technical SEO initiatives across all web properties.
  • Implement structured data, schema markup, metadata, and indexing best practices.
  • Optimize website architecture and content structure for search engines and AI-powered discovery platforms.
  • Partner with content and marketing teams to maximize organic visibility and search performance.
  • Monitor and improve site health, crawlability, page speed, and search rankings.
  • Analytics & Performance Management
  • Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance.
  • Identify technical issues affecting site performance and proactively implement solutions.
  • Utilize behavioral data and analytics to guide ongoing enhancements and development priorities.
  • Stay current on emerging web technologies, SEO trends, AI search developments, and digital experience best practices.

Qualifications 

Required

  • 3–5 years of experience in web development, front-end development, or digital experience optimization.
  • Hands-on experience building websites and landing pages using Framer.
  • Strong understanding of HTML, CSS, JavaScript, and modern front-end development principles.
  • Experience implementing technical SEO best practices and website performance optimization.
  • Knowledge of schema markup, structured data, search indexing, and Core Web Vitals.
  • Experience with website analytics platforms such as Google Analytics 4 and Google Search Console.
  • Strong understanding of responsive design, accessibility standards, and UX best practices.
  • Experience conducting website testing and optimization initiatives.
  • Bachelor's degree in Computer Science, Web Development, Digital Media, Marketing Technology, or a related field.

Preferred

  • Experience with Answer Engine Optimization (AEO) and AI search visibility strategies.
  • Experience working with financial services, fintech, asset management, or other regulated industries.
  • Familiarity with Google Tag Manager and conversion tracking implementation.
  • Experience with CMS platforms, API integrations, and marketing technology ecosystems.
  • Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks.
  • Portfolio demonstrating high-performing websites, landing pages, or digital experiences. 

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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