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Director Conversion Rate Optimization Jobs in Washington

AppJaxx

Director of Growth

Washington, DC · On-site

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$60K - $80K/yr

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

OTH Hotels Resorts

Director of Sales

Manassas, VA · On-site

$75K - $85K/yr

Job Title Director of Sales Location Property Department Sales and Marketing Property, if ... Maintains a high response rate and ensures timely follow-up to maximize conversion opportunities.

MaxCyte, Inc

Director, Global Marketing

Rockville, MD · On-site

$175K - $200K/yr

Manage the corporate website and continuously improve customer experience, SEO performance, and ... Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to ...

MaxCyte, Inc

Director, Global Marketing

Rockville, MD · On-site

$175K/yr

Manage the corporate website and continuously improve customer experience, SEO performance, and ... Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to ...

Join Our Team

Director, Global Marketing

Rockville, MD · On-site

$175K - $200K/yr

Manage the corporate website and continuously improve customer experience, SEO performance, and ... Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to ...

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Washington

Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington?

The most popular types of Conversion Rate Optimization jobs in Washington are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Washington?

For Director Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Washington look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Washington are:

What cities in Washington are hiring for Director Conversion Rate Optimization jobs?

Cities in Washington with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 18% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 85% Physical, 1% Hybrid, and 14% Remote job distribution.

Regional Director of Sales and Marketing

Senior Living Talent Group

Washington, DC • On-site

Full-time

Re-posted 25 days ago

Job description

Regional Director of Sales & Marketing – Luxury Senior Living (Maryland)

Position Summary

The Regional Director of Sales & Marketing is responsible for driving occupancy, revenue growth, and brand positioning across a portfolio of luxury senior living communities in Maryland. This role provides strategic and hands-on leadership to Executive Directors and community sales teams, ensuring consistent execution of high-performance sales systems, referral development, and premium market positioning across Independent Living, Assisted Living, and Memory Care.

This is not a “reporting” role. It's a field leadership role built for someone who knows how to get into buildings, fix pipelines, and move occupancy numbers.

Key Responsibilities

Regional Sales Leadership

  • Own regional occupancy and revenue targets across assigned communities
  • Build and enforce consistent sales process discipline (lead response, tours, conversions, follow-up cadence)
  • Conduct regular on-site sales audits, coaching sessions, and performance reviews
  • Hold Executive Directors and Sales Directors accountable for pipeline health and conversion metrics

Marketing Strategy & Execution

  • Develop and execute regional marketing plans aligned with luxury brand positioning
  • Oversee digital, referral, and community-based lead generation strategies
  • Evaluate marketing ROI across channels (referral partners, paid leads, events, digital campaigns)
  • Ensure consistent brand messaging and high-end presentation across all communities

Referral & Business Development

  • Build and strengthen referral networks including hospitals, rehab centers, senior advisors, and professional partners
  • Drive top-of-funnel growth through strategic partnerships and community outreach
  • Support high-impact local events and reputation-building initiatives

Revenue & Occupancy Performance

  • Analyze monthly occupancy trends, move-in/move-out drivers, and pricing strategies
  • Partner with operations and finance to ensure rate integrity and revenue optimization
  • Identify underperforming communities and deploy turnaround strategies quickly

Team Development

  • Train and mentor community-level sales teams on luxury consultative selling
  • Develop consistent onboarding and ongoing sales education programs
  • Build a performance culture where accountability is clear and measurable

Qualifications

  • 7–12+ years in senior living sales and marketing leadership
  • Multi-site or regional leadership experience strongly preferred
  • Proven track record of driving occupancy in Independent Living, Assisted Living, and Memory Care
  • Strong background in luxury or high-end hospitality, healthcare, or service environments
  • Deep understanding of referral-based healthcare sales ecosystems
  • Ability to coach, confront performance issues, and drive accountability without corporate hesitation
  • Comfortable spending significant time in communities (this is a field role, not a desk role)

Performance Expectations (KPIs)

  • Regional occupancy growth (net and stabilized occupancy targets)
  • Lead-to-tour conversion improvement
  • Tour-to-move-in conversion rates
  • Referral source growth and production
  • Marketing ROI and cost per move-in reduction
  • Consistent pipeline health across all communities

What Success Looks Like

Within 6–12 months, a strong Regional Director will:

  • Stabilize underperforming communities
  • Improve conversion rates across the region
  • Build predictable lead pipelines
  • Tighten sales discipline across all Executive Directors and Sales teams
  • Elevate brand perception in competitive Maryland luxury markets