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Director Conversion Rate Optimization Jobs in Washington

Moore

Programmatic Media Buyer

Lanham, MD · Remote

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore

Programmatic Media Buyer

Lanham, MD · Remote

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Moore DM Group LLC

Programmatic Media Buyer

Lanham, MD · On-site +1

$75K - $85K/yr

Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization. * Work with the ...

Range

Growth Engineer, GTM

New York, NY · On-site

Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page ... Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have ...

2U

Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...

Five Guys

Director - Digital and Loyalty

Alexandria, VA · On-site

... rate, average check, and cart abandonment. Partner with Technology and Engineering teams to ensure ... Lead experimentation, A/B testing, and optimization initiatives to increase conversion, frequency ...

AppJaxx

Director of Growth

Washington, DC

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

Moore DM Group LLC

Digital Producer

Lanham, MD · On-site +1

$75K - $90K/yr

... conversion rate optimization testing-from inception to launch. * Collaborate with creative ... Familiarity with digital direct response fundraising metrics and direct marketing strategy is a ...

Moore

Digital Producer

Lanham, MD · Remote

... conversion rate optimization testing-from inception to launch. * Collaborate with creative ... Familiarity with digital direct response fundraising metrics and direct marketing strategy is a ...

Moore

Digital Producer

Lanham, MD · Remote

... conversion rate optimization testing-from inception to launch. * Collaborate with creative ... Familiarity with digital direct response fundraising metrics and direct marketing strategy is a ...

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All JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Washington

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
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Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Washington as of June 2026, with employment types broken down into 59% Full Time, 28% Part Time, and 13% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution.
Acquisition Marketing Lead

Acquisition Marketing Lead

The Washington Post

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Join the future of news
We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our Team
The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
The Washington Post is seeking an Acquisition Marketing Lead to join the Subscriber Acquisition team. This role is responsible for defining and executing the subscription product onsite acquisition strategy across the full product portfolio, including account creation, Core, Premium, add on products, Flexible Access, and other acquisition opportunities that increase subscription volume and customer lifetime value.
This leader will partner closely with Product, Engineering, Analytics, Finance, and Marketing colleagues to identify and activate acquisition opportunities within onsite conversion flows to maximize revenue across all product offerings. The role requires a strong analytical foundation, expert cross-team communication and collaboration skills, high levels of organization, and a deep understanding of subscription economics. This is an individual contributor role reporting to the Manager of Subscription Acquisition.
What Motivates You
  • Contribute to The Post's mission of becoming the world's leading news organization.
  • Exemplify data-driven decision-making to support digital marketing strategies.
  • Participate in a collaborative, inclusive, and innovative team environment that encourages open communication, continuous learning, and mutual support.
  • Implement global, cross-platform initiatives with a sense of urgency to drive growth to the business.

How You'll Support the Mission
Own onsite acquisition strategy and execution to drive revenue growth and expand the paying user base. Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value. Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization.
Strategic Growth and Revenue Optimization
  • Define and lead the onsite acquisition roadmap across product offerings including Flexible Access, Premium, Core, and add ons with a focus on driving paying users, and revenue growth.
  • Identify and scale monetization opportunities by improving how products are surfaced, positioned, and priced across onsite experience.
  • Translate behavioral and revenue insights into clear segmentation and offer strategies in partnership with Analytics and Revenue Science.
  • Shape differentiated value propositions for each product and audience cohort in collaboration with Brand Marketing and Product.
  • Integrate new and existing products into a cohesive subscription ecosystem that supports both acquisition and long term value creation.

Experimentation and Execution Excellence
  • Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration.
  • Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact.
  • Ensure strong execution through quality assurance, documentation, and scalable processes that support consistent delivery.

Analytics, Testing and Performance Management
  • Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.
  • Define dashboard needs in partnership with Analytics to track performance by cohort, touchpoint, and product offering.
  • Recommend clear actions to improve performance based on data.

Cross Functional Collaboration and Operational Rigor
  • Partner closely with Acquisition, Product, Engineering, Marketing, and Revenue Science teams to align strategy and execution.
  • Ensure seamless onsite acquisition journeys with minimal friction and clear paths to purchase.
  • Maintain structured documentation of product mappings, customer journeys, and test results to enable scale and knowledge sharing.
  • Stay current on advancements in personalization, AI driven segmentation, and platform capabilities to continuously strengthen acquisition performance.

Skills and Experience You Bring
  • At least 6 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business.
  • Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies.
  • Hands-on expertise with marketing or eCommerce technology platforms (required), with experience in campaign execution, testing, and optimization in platforms like Iterable, Salesforce, Braze or similar systems.
  • Demonstrated ability driving growth on web platforms, such as traffic growth, engagement, or conversion growth.
  • Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact.
  • Ability to translate complex data into clear, executable marketing plans.
  • Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.
  • This role requires a marketer who is both strategic and operational, comfortable owning revenue outcomes, and capable of executing with precision inside modern platforms to drive sustained subscriber growth.

Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.
Compensation and Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The salary range for this position is:
$74,000 - $111,000 Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
Your story awaits. Apply today!
Learn more about The Post at careers.washingtonpost.com.

Apply