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Freelance Conversion Rate Optimization Jobs in Washington

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

ANGARAI

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). Familiarity with CMS or e-commerce platforms. Experience creating presentations and stakeholder materials. Knowledge of email compliance standards ...

ANGARAI

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). Familiarity with CMS or e-commerce platforms. Experience creating presentations and stakeholder materials. Knowledge of email compliance standards ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance * Manage the demand ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington?

The most popular types of Conversion Rate Optimization jobs in Washington are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Washington?

For Freelance Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Washington look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Washington are:

What cities in Washington are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Washington with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Research Analyst

Angarai

College Park, MD • On-site

Full-time

Re-posted 7 days ago

Job description


  • Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
  • Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
  • Conduct current-state discovery of the legacy platform, including:
    • Campaigns
    • Audience segments
    • Email templates
    • Automation workflows
    • Reporting artifacts
    • Integration points
  • Maintain organized documentation repositories accessible to project stakeholders.
  • Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
  • Analyze historical campaign performance and help define baseline metrics such as:
    • Open rate
    • Click-through rate (CTR)
    • Conversion rate (CVR)
    • Cost-per-click (CPC)
    • Return on ad spend (ROAS)
  • Assist with project tracking, including milestones, risks, dependencies, and action items.
  • Prepare status reports, presentations, and meeting documentation for stakeholders.
  • Support User Acceptance Testing (UAT), including:
    • Test script development
    • Issue tracking and triage
    • Coordination with development teams
  • Assist with change management and user readiness:
    • Training materials
    • Documentation
    • Stakeholder communications
  • Gather insights from end users to identify workflow gaps and improvement opportunities.
  • Maintain awareness of data privacy, security, and compliance considerations related to customer data.
  • Follow established project management and change control processes.

Requirements
Minimum Qualifications
  • At least two (2) years of professional experience (internships may count if relevant and hands-on).
  • Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
  • Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
  • Experience with digital marketing tools such as:
    • Google Ads
    • Meta Ads Manager
    • Email marketing platforms
  • Experience with web analytics tools such as:
    • Google Analytics (GA4)
    • Google Search Console
  • Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
  • Experience with A/B testing for campaigns or landing pages.
  • Basic understanding of SDLC and Agile methodologies.
  • Strong written and verbal communication skills.
  • Ability to collaborate across technical and business teams.
  • Strong organizational skills and attention to detail.
Preferred Qualifications
  • 2+ years of hands-on experience with SFMC or similar platforms.
  • Experience supporting system migrations or platform transitions.
  • Experience with SEO tools (e.g., SEMrush).
  • Familiarity with social media management tools (e.g., Hootsuite).
  • Experience with CRM systems (e.g., Salesforce, HubSpot).
  • Experience managing paid media campaigns.
  • Proficiency with data visualization tools (Tableau, Power BI).
  • Advanced Excel skills (pivot tables, lookups).
  • Basic SQL knowledge.
  • Exposure to Python, R, or statistical tools.
  • Experience with conversion rate optimization (CRO).
  • Familiarity with CMS or e-commerce platforms.
  • Experience creating presentations and stakeholder materials.
  • Knowledge of email compliance standards and accessibility best practices.
  • Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).

Apply