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Freelance Conversion Rate Optimization Jobs in Washington

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. * Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Potomac is not ...

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annapolis, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Potomac

Framer Web Developer

Bethesda, MD · On-site

... Conversion Rate Optimization (CRO) methodologies and testing frameworks. • Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Company : Our mission is to ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Washington? The most popular types of Conversion Rate Optimization jobs in Washington are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Washington? For Freelance Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Washington look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Washington are:
What cities in Washington are hiring for Freelance Conversion Rate Optimization jobs? Cities in Washington with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you
Senior Product Manager, Website

Senior Product Manager, Website

Greenlight Financial Technology

Fort Washington, MD • Remote

$129K - $170K/yr

Full-time

Posted 19 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We're looking for a Senior Product Manager, Website to lead the next evolution of Greenlight.com - our highest-impact acquisition surface and the front door for millions of parents and kids. You'll own the site end-to-end: from marketing and acquisition pages through signup flows, onboarding, and cross-sell and upsell experiences. A key component of this role is leading a major website redesign, leveraging interactive features, dynamic content, and modern design best practices to drive measurable improvements in visitor engagement and conversion.

As the driving force behind the website, you'll play a pivotal role in ideating projects, prioritizing work, and running experiments with new features. As we look to serve more families in more ways, we expect the Web PM to set the vision for the long term direction of our web experience in collaboration with our marketing, brand, data and engineering partners. This is a high-visibility, high-impact role with direct line-of-sight to our top-of-funnel growth metrics.

This role reports to the Senior Director, Product Management.

 
Your day-to-day:
  • Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
  • Lead a product development team to deliver on your vision and user/business outcomes.
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses.
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap.
  • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products.
  • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency.
  • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools.
  • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack.
  • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.
What you’ll bring to the team:
  • 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company.
  • Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles.
  • Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve.
  • Deep expertise with Optimizely (or a comparable platform) - you’ve built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic.
  • Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels.
  • Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar.
  • A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations.
  • A collaborative mindset and ability to manage cross-functional projects.
  • Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked.
  • Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership.
  • Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment.
Preferred experience:
  • Familiarity with CDPs and how first-party data flows into web personalization and targeting.
  • Background in consumer fintech or family-oriented products.
  • Experience in a subscription or freemium business model with a focus on trial-to-paid conversion.
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $160,000 - 210,000
The estimated base pay range for this position in (CO): $160,000 - 200,000

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.