Freelance Conversion Rate Optimization Jobs in Washington

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

The Advisor, CRO & Fundraising Strategy, is responsible for supporting the testing, analysis, and optimization across key points of conversion within Save the Children’s online ecosystem.

As part of the Supporter Growth team, this role serves as a subject matter expert on website optimization and multi-channel digital fundraising strategy, helping to achieve ambitious growth goals and improve financial and non-financial conversion across the full donor journey.

This role requires strong analytical skills, with the ability to translate business needs into technical requirements, partner closely with web development teams, and to identify and act on opportunities that span multiple channels and touchpoints.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)

Optimization Ownership & Cross-Channel Strategy (50%)

• Develop conversion rate optimization (CRO) strategy, driving improvements in website conversion KPIs and user engagement
• Own CRO testing roadmap, prioritizing initiatives based on revenue impact, user experience improvements, and alignment with divisional goals
• Define, track, and optimize against website conversion benchmarks, proactively identifying performance gaps and implementing solutions to improve results
• Drive end-to-end optimization of the donor journey (acquisition through re-engagement), recommending and implementing improvements that increase conversion and lifetime value
• Partner with channel owners (email, mobile, paid media, web) to develop fundraising activation briefs and execute integrated campaigns, ensuring alignment in messaging, user experience, and performance goals
• Serve as a user experience (UX) SME to partner on digital fundraising and website strategy, leveraging SEO insights to improve user flow, increase organic visibility, and maximize revenue across channels
• Work across divisions and collaborate on strategic testing framework to maximize private first revenue growth
• Manage day-to-day agency relationships, setting priorities, providing strategic direction, and ensuring deliverables meet performance expectations and organizational standards

Production & Execution (20%)

• Drive the execution of A/B and multivariate tests across digital fundraising touchpoints, from hypothesis development through analysis and implementation of winning experiences
• Design prototypes for tests to be used in the creation of test code by website developers
• Oversee and QA CRO tests and ensure successful implementation of winning test variations into live experiences using tools such as Adobe Target, Luminate Online, & Drupal
• Translate business and fundraising needs into clear technical requirements and partner closely with web development/business technology teams to execute against roadmap priorities
• Create ad-hoc donation forms as needed

Analytics & Performance Insights (20%)

• Create and collaborate on reports for stakeholders on campaign, channel, and product performance, highlighting optimization opportunities and strategic recommendations
• Analyze site traffic, engagement, and conversion KPIs to track against benchmarks and generate actionable insights
• Utilize behavior analytics tools to glean insights around points of friction across the site and inform testing plans
• Manage and create digital tracking codes (CIDs) and ensure proper tracking across channels, campaigns, and products
• Identify trends, attribution insights, and performance drivers to inform broader digital fundraising strategy
• Deliver website reporting to senior leadership and key stakeholders outside of Supporter Growth team, highlighting performance trends and actionable insights to inform strategic decisions
• Partner closely with the Managing Director, Digital Marketing to develop, forecast, and manage revenue and expense plans; monitor performance against targets

Leadership & Team Management (10%)

• Train, develop, coach, lead, and supervise one (1) direct report, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values
• Foster a collaborative, test-and-learn culture focused on continuous improvement, knowledge sharing, and innovation in digital fundraising
• Stay ahead of emerging trends in donor engagement, marketing technology, and audience behavior to inform strategy
• Represent Supporter Growth team in cross-functional meetings
• Supporting ad-hoc projects and other duties as assigned

Required qualifications for the role

• Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience.
• Demonstrated Experience working across multiple digital fundraising channels (e.g., web, email, paid media, mobile)
• Strong analytical skills with the ability to translate data into actionable insights and strategy
• Working understanding of web development processes and content management systems, with the ability to effectively collaborate with technical teams
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
• Ability to be on call for weekends and emergency response periods outside of working hours
• Professional proficiency in MS Office suite 
• Professional proficiency in spoken and written English

Preferred qualifications for the role

• 5+ years of experience in digital marketing with a focus on digital optimization strategy
• Experience developing and executing cross-channel marketing or fundraising strategies
• Working knowledge of CSS and HTML
• Hands-on experience using Adobe Target, VWO, Drupal, Figma, or similar tools to implement website updates, testing, and personalization
• Experience with Adobe Analytics, Blackbaud products (e.g., Luminate, BBCRM), and Salesforce Marketing Cloud
• Experience with A/B testing and personalization platforms (e.g., Target, Interaction Studio)
• Experience with user experience (UX) research and testing methodologies

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $91,800 - $102,600 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $83,725 - $93,575 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $74,800 - $83,600 base salary 

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Click here to learn more about how Save the Children US will invest in you.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse.

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all.

If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.