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Freelance Conversion Rate Optimization Jobs (NOW HIRING)

Paychex

Conversion Rate Optimization Manager

Rochester, NY · On-site

$85K - $110K/yr

Overview Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and ...

Paychex

Conversion Rate Optimization Manager

Rochester, NY · Remote

$85K - $110K/yr

Overview Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and ...

Paychex

Conversion Rate Optimization Manager

Phoenix, AZ · Remote

$85K - $110K/yr

Overview Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and ...

Paychex

Conversion Rate Optimization Manager

Tempe, AZ · Remote

$85K - $110K/yr

Overview Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and ...

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How much do freelance conversion rate optimization jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for freelance conversion rate optimization in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

More about Freelance Conversion Rate Optimization jobs
What cities are hiring for Freelance Conversion Rate Optimization jobs? Cities with the most Freelance Conversion Rate Optimization job openings:
What are the most commonly searched types of Conversion Rate Optimization jobs? The most popular types of Conversion Rate Optimization jobs are:
What states have the most Freelance Conversion Rate Optimization jobs? States with the most job openings for Freelance Conversion Rate Optimization jobs include:
What job categories do people searching Freelance Conversion Rate Optimization jobs look for? The top searched job categories for Freelance Conversion Rate Optimization jobs are:
Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in the United States as of May 2026, with employment types broken down into 4% As Needed, 90% Full Time, 4% Temporary, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $99,230 per year, or $47.7 per hour.
Conversion Rate Optimization Manager

Conversion Rate Optimization Manager

Paychex

Saint Petersburg, FL • Remote

$85K - $110K/yr

Full-time

Medical, Retirement, PTO

Posted 20 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 154 frontline employees who took The Breakroom Quiz

188th of 425 rated business services

Job description

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and improvement of various conversion points in the marketing funnel. Responsible for increasing the rate at which inbound traffic converts to leads. Develops and manages a strategic testing roadmap and process focused on lead and revenue generation.


Responsibilities
  • Identifies conversion rate optimization (CRO) opportunities and leads the test ideation process to increase our lead to customer conversion rate and marketing efficiencies. Establishes, documents, and maintains an evolving conversion optimization strategy that focuses on lead generation to improve our online marketing performance and KPIs.
  • Facilitates end-to-end conversion testing and targeting process, including test/targeting plan, creative design, code development, QA launch, analysis, insights, and communication, to improve customer user experience, pathing, and conversion website traffic.
  • Manages key conversion points in marketing funnel to ensure optimal efficiency and results. Continually measures the performance of these conversion assets. Reports on the progress of conversion optimization on a regular basis through the delivery of key performance indicator reports and conversion test data.
  • Collaborates with channel-specific areas (email, social media, SEM, SEO, etc.) to optimize each conversion path and rates overall while driving marketing-qualified leads to our sales teams.
  • Provides insight to writers, graphic designers, and internal reviewers to ensure best practices are in place.
  • Stays abreast on best practices and latest trends in the digital analytics and conversion rate optimization tactics to maintain the highest level of marketing efficiency.

Qualifications
  • Bachelor's Degree in Related field - Required
  • 3 years of experience in inbound marketing strategies and tactics or related fields.
  • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
  • Must have experience with conversion testing.
  • Must have digital marketing background.

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $85,000 - $110,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree in Related field - Required
      • 3 years of experience in inbound marketing strategies and tactics or related fields.
      • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
      • Must have experience with conversion testing.
      • Must have digital marketing background.
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

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    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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