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Freelance Conversion Rate Optimization Jobs (NOW HIRING)

Checkr

Web Optimization Manager

Denver, CO

Drive website experimentation that improves conversion rates and measurably contributes to business growth. * Use data to drive growth. Identify revenue-driving content (customer stories, pricing ...

Solomon Page

Digital DTC Product Manager

Manhattan, NY · On-site

$37.55/hr

Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing ... freelancers - which sets us apart in the industries we serve. About Solomon Page Founded in 1990 ...

FACE FOUNDRIÉ

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

MissionWired

Freelance Ads Strategist

$50/hr

... conversion rate optimization as you do about the CPM. * Excellent quantitative reasoning skills ... Freelance roles are 1099/Independent Contractors and not eligible for employee benefits.

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How much do freelance conversion rate optimization jobs pay per hour?

As of Jun 25, 2026, the average hourly pay for freelance conversion rate optimization in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
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Freelance Conversion Rate Optimization jobs near you

Search & AI Optimization Associate

Careers at KKR

Boston, MA • On-site

$90K - $140K/yr

Full-time

Posted 11 days ago

Job description

COMPANY OVERVIEW
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR's investments may include the activities of its sponsored funds and insurance subsidiaries.
We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.
The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.
We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.
RESPONSIBILITIES
  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
  • Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
  • Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
  • Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
  • Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
  • Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
  • Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
  • Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
  • Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
  • Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
  • Partner with external agencies and vendors to support execution and extend capabilities.

QUALIFICATIONS
  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
  • Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
  • Experience with conversion rate optimization, experimentation, and landing page optimization.
  • Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
  • Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets and optimizing ROI across channels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Strong collaboration and stakeholder management skills.

Preferred Qualifications
  • MBA or advanced degree in Marketing, Business, or a related field.
  • Experience with AI-powered search platforms and LLM optimization strategies.
  • Background in financial services, asset management, or B2B marketing.
  • Experience working in regulated environments with compliance requirements.
  • Certifications in Google Ads or related platforms.

This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
Base Salary Range
$90,000-$140,000 USD
KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.kkr.com/careers because of your disability. You can request reasonable accommodations by sending an email to Benefits@kkr.com. Only emails left for this purpose will be returned.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.

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