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Freelance Conversion Rate Optimization Jobs (NOW HIRING)

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SEO Analyst

Indianapolis, IN · On-site

$52K - $60K/yr

Conversion Rate Optimization * Analyze landing page and website performance. * Identify opportunities to improve user experience and conversion rates. * Assist with A/B testing initiatives. * Monitor ...

New

FACE FOUNDRIÉ

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

REE Medical

Senior Manager - Growth Marketing

This role owns the performance side of marketing: paid media, SEO, influencer marketing, conversion rate optimization, lead lifecycle and nurturing through HubSpot, and the cost-per-consultation ...

FACE FOUNDRIÉ

Ecommerce Manager

Eden Prairie, MN · On-site

$55K - $65K/yr

This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate ...

6sense

OR

Landing Page & Conversion Rate Optimization * Partner with web, growth, content, and design teams ... Manage agencies, contractors, freelancers, and platform representatives. * Establish clear ...

Muck Rack

Director of Growth (SEO & Web)

$150K - $180K/yr

Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration * Collaborate with Product, Engineering and Design to improve site performance and UX * Define ...

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How much do freelance conversion rate optimization jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for freelance conversion rate optimization in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
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Freelance Conversion Rate Optimization jobs near you
Program Manager Advertising & Conversion I/II

Program Manager Advertising & Conversion I/II

Bank of Hawaii

Honolulu, HI • On-site

$76K - $148K/yr

Full-time

Re-posted 23 days ago

Bank Of Hawaii rating

7.0

Company rating: 7.0 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

110th of 149 rated banks

Job description


As an Individual Contributor, this role is responsible for planning, executing, and optimizing advertising programs across digital and traditional media to support business and marketing objectives. This role contributes to measurable outcomes by managing media investments, analyzing performance, and improving brand awareness, demand generation, and conversion performance across the marketing funnel.
Responsibilities
  • Media Strategy and Planning: Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).
  • Campaign Performance Optimization: Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates. Identifies opportunities, issues, and assists in the creation, management, and optimization of marketing campaigns and programs.
  • Budget and Financial Management: Manages media budgets, forecasts spend, and monitors pacing to ensure alignment with approved plans. Coordinates required compliance reviews and approvals to support timely and accurate campaign execution.
  • Agency and Cross-Functional Collaboration: Manages day-to-day relationships with media agencies and collaborates with internal partners to support campaign development, execution, and reporting. Ensures alignment across teams to deliver cohesive and effective advertising programs.
  • Conversion Rate Optimization: Drives lead conversion rate optimization efforts through testing and funnel analysis; develops and implements optimization plans and performs result analysis for continued growth.
  • Performs other responsibilities and duties as assigned.

Qualifications
  • Bachelor's degree in marketing, communications, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.
  • Level I:
    • Minimum 5 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
  • Level II:
    • Minimum 7 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
  • Proficient with Microsoft Office applications. Experience with Google Ads, The Trade Desk, Meta Business Suite Advertising, and Adobe Analytics.
  • Experience managing large and complex media budgets
  • Demonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies. Familiarity with data visualization tools, marketing automation platforms, conversion tracking, attribution models, and project management software is preferred.
  • Advanced knowledge and skill proficiency in digital marketing and social media marketing.
  • Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, cross-functional collaboration, customer experience, project management, and technology acumen.

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.
Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.
We are an EEO/AA employer, including disability and veterans. For Bank of Hawaii's full EEO statement, please visit https://www.boh.com/careers.

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