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Freelance Conversion Rate Optimization Jobs in Utah

Trov

Owala Sr. Digital Marketing Manager

Lehi, UT · On-site

$90 - $120/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full‑funnel alignment across channels to optimize acquisition efficiency ...

Trove Brands

Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...

Trove Brands

Owala Sr. Digital Marketing Manager

Lehi, UT · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...

Trov

Associate Digital Marketing Director-Owala

Lehi, UT · On-site

$120 - $160/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...

Vasion

Web Operations Manager

Lehi, UT · On-site

$109K/yr

  • Retirement

  • PTO

The role is responsible for hands-on execution across the web stack: building and publishing webpages in the CMS, owning technical SEO and AEO/GEO content structuring, running the conversion rate ...

Vasion

Web Operations Manager

Lehi, UT · On-site

$109K/yr

  • Retirement

  • PTO

The role is responsible for hands-on execution across the web stack: building and publishing webpages in the CMS, owning technical SEO and AEO/GEO content structuring, running the conversion rate ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Utah?

The most popular types of Conversion Rate Optimization jobs in Utah are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Utah?

For Freelance Conversion Rate Optimization jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Utah look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Utah are:

What cities in Utah are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Utah with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Conversion Rate Optimization Specialist, Salt Lake City, UT

Western Governors University

Salt Lake City, UT • On-site, Remote

$62K - $93K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Western Governors University rating

8.5

Company rating: 8.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

80th of 620 rated colleges and universities

Job description

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 306Pay Range: $62,100.00 - $93,200.00

Job Description

At WGU, we are committed to creating exceptional digital experiences that help prospective students navigate their educational journey with confidence. The Conversion Rate Optimization Specialist plays a key role in improving website performance by developing and executing optimization strategies that increase engagement, improve user journeys, and drive measurable conversion outcomes across the site.
Position Summary
The Conversion Rate Optimization Specialist partners with cross-functional teams across Marketing, Web Operations, SEO, Paid Media, Analytics, and Content to optimize customer journeys throughout WGU's digital ecosystem. This role is responsible for identifying opportunities for conversion improvement, defining and testing hypotheses, analyzing user behavior, and ensuring content and website experiences are aligned with strategic goals and key performance metrics.
Reporting to the Sr. Manager of Web Operations, the Conversion Rate Optimization Specialist will independently lead optimization initiatives, translate data into actionable recommendations, and collaborate with stakeholders to create seamless experiences that move prospective students through their journey.
What You'll Do
  • Partner with content teams to establish website goals and ensure best practices are consistently followed.
  • Monitor website content and user experiences, identifying opportunities to optimize pages, flows, and conversion pathways.
  • Analyze and map customer journeys, defining page purposes and aligning experiences to audience needs at each stage.
  • Collaborate with SEO, Website, and Paid Media teams to ensure audience targeting, calls to action, and journey progression are aligned.
  • Monitor website analytics and partner with analytics teams to understand user behavior and performance trends.
  • Develop hypotheses and lead conversion rate optimization initiatives from analysis through implementation.
  • Review and approve current and future website pages to ensure strategic alignment with conversion goals and overall user experience.
What You'll Bring
  • Knowledge of and experience with conversion rate optimization methodologies and best practices.
  • Proven track record of driving successful outcomes through customer journey optimization and improved website conversion rates.
  • Strong understanding of content strategy principles and tactics.
  • Strong analytical and data-driven decision-making skills.
  • Experience using web analytics platforms to identify optimization opportunities and customer insights.
  • Strong communication skills and the ability to collaborate effectively across teams.
  • Creative mindset with a passion for improving digital experiences.
Minimum Qualifications
  • Bachelor's degree preferred.
  • 2+ years of in-house or agency experience within a successful web business, driving conversion improvements.
  • Confidence using web analytics in driving improvement ideas from customer journey insights.
  • Team player with an attitude of collaboration with other teams.
Bonus Points
  • Experience partnering with cross-functional digital marketing teams.
  • Experience conducting traffic analysis and conversion analysis to support optimization strategies.
  • Demonstrated ability to balance strategic thinking with hands-on execution.
Experience in Lieu of Education
Relevant combination of education and professional experience may be considered where applicable.
What to Expect
At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.
  • Interview process to be determined.
Work Location
This is a full-time, in-office position requiring five days per week in our Salt Lake City, Utah office, designed to foster the collaboration and connection that fuel our best work.
Visa Sponsorship
While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.
Travel Requirement
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

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Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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