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Freelance Conversion Rate Optimization Jobs in Utah

Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a ... Experience optimizing for retention/reactivation, not just first-purchase conversion * Familiarity ...

Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a ... Experience optimizing for retention/reactivation, not just first-purchase conversion * Familiarity ...

Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a ... Experience optimizing for retention/reactivation, not just first-purchase conversion * Familiarity ...

Senior Marketing Manager

Salt Lake City, UT ยท On-site

$90K - $115K/yr

... Services, freelancers, and contractors to produce on-brand assets across channels Pipeline ... conversion channel, including landing page strategy, CTA optimization, and paid traffic ...

... Services, freelancers, and contractors to produce on-brand assets across channels Pipeline ... conversion channel, including landing page strategy, CTA optimization, and paid traffic ...

... optimizing our email and SMS marketing campaigns. You will play a key role in driving customer ... Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates ...

... optimizing our email and SMS marketing campaigns. You will play a key role in driving customer ... Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates ...

... optimizing our email and SMS marketing campaigns. You will play a key role in driving customer ... Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates ...

Showing results 41-60

Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Utah?

The most popular types of Conversion Rate Optimization jobs in Utah are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Utah?

For Freelance Conversion Rate Optimization jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Utah look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Utah are:

What cities in Utah are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Utah with the most Freelance Conversion Rate Optimization job openings:

Growth Marketing Manager

Unicity

Provo, UT โ€ข On-site

Full-time

Dental, Vision, Life, Retirement, PTO

Posted 23 days ago


Job description

About Us

Unicity is a health and wellness company on a mission to reverse insulin resistance through sustainable habits and products that support metabolic health starting with our yerba mate formulated to support fasting, and a fiber drink that slows carb absorption at mealtime. Our customers come to us almost entirely through affiliates and partners who already have a relationship of trust with them. That makes the on-site and post-purchase experience the single most important lever we have: every visitor already arrived with intent, and our job is to not waste it.

About the Role

We're looking for a Growth Marketing Manager to own the day-to-day performance of our website from the moment someone lands on a product page (usually from a referral link, not an ad) through checkout and into their first weeks as a customer. You'll bring the analytical rigor: reading the funnel, running structured tests, and turning data into a prioritized roadmap.

You'll partner daily with our Designer, who owns visual execution and brand storytelling to move the site forward towards greater effectiveness each week.

What You'll Do
  • Own the conversion funnel. Track and improve conversion at every stage landing page, product page, cart, checkout, and post-purchase and know exactly where visitors referred by affiliates and influencers are dropping off and why.

  • Run a real testing program. Build and manage A/B and multivariate tests on landing pages, product pages, and checkout flow. Prioritize the roadmap based on funnel data and qualitative signal not paid campaign performance, since there isn't any.

  • Own the promo and launch calendar. Build and ship the site pages and experiences for product launches and promotions, working with the Marketing Manager on timelines and the Designer on execution.

  • Instrument and report. Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a hypothesis backlog the whole team can see.

  • Bring in the qualitative side. Use reviews, support tickets, on-site surveys, and session recordings to explain the "why" behind the numbers this matters more for us than most DTC brands, since we don't have paid-channel data to lean on for audience insight.

What We're Looking For
  • 35 years of experience in ecommerce, CRO, or growth marketing, ideally at a DTC or subscription brand

  • Working proficiency in GA4 or a comparable web analytics platform

  • Experience with at least one A/B testing or personalization tool (Optimizely, VWO, Convert, or similar)

  • Comfortable enough with HTML/CSS to troubleshoot a test implementation without waiting on a developer

  • Data fluency strong enough to build your own reporting spreadsheets at minimum, SQL is a plus

  • Experience writing clear creative briefs and working closely with designers you'll be pairing with one, not replacing one

  • A genuine interest in metabolic health, fasting, or the wellness space is a plus, not a requirement

Nice to Have
  • Experience with Shopify or a comparable ecommerce platform

  • Experience optimizing for retention/reactivation, not just first-purchase conversion

  • Familiarity with affiliate or influencer-driven ecommerce models (attribution looks different than paid if you've worked in that world, say so)

In addition to competitive pay we can offer:

  • Heath, Dental, Vision, Life and other benefits that begin within a month
  • Paid maternity and paternity leave
  • Generous vacation allowance in addition to company paid holidays
  • 401(k) with company match
  • Substantial company product allowance
  • Reimbursement for internet, cell phone and gym/wellness activities