Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
Owala Sr. Digital Marketing Manager
Lehi, UT · On-site
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
Owala Sr. Digital Marketing Manager
Lehi, UT · On-site
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
Quick apply
Conversion Rate Optimization (CRO) * Email / SMS / Lifecycle Marketing * SEO / GEO Strategy & Organic Performance * Ensure full-funnel alignment across channels to optimize acquisition efficiency ...
E-Commerce Senior Manager
South Jordan, UT · On-site
Website Experience and CRO Leadership Own site experience, conversion rate optimization, and merchandising strategy. Partner and help oversee CRO testing roadmap across PDPs, landing pages, checkout ...
E-Commerce Senior Manager
South Jordan, UT · On-site
Website Experience and CRO Leadership Own site experience, conversion rate optimization, and merchandising strategy. Partner and help oversee CRO testing roadmap across PDPs, landing pages, checkout ...
E-Commerce Senior Manager
South Jordan, UT · On-site
Website Experience and CRO Leadership • Own site experience, conversion rate optimization, and merchandising strategy. • Partner and help oversee CRO testing roadmap across PDPs, landing pages ...
E-Commerce Senior Manager
South Jordan, UT · On-site
Website Experience and CRO Leadership • Own site experience, conversion rate optimization, and merchandising strategy. • Partner and help oversee CRO testing roadmap across PDPs, landing pages ...
Growth Hacker - Remote
Ogden, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Ogden, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Logan, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Logan, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Orem, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Orem, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Salt Lake City, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Salt Lake City, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
West Jordan, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
West Jordan, UT · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Demand Marketer
$16.75/hr
Strong understanding of landing page optimization and conversion rate optimization (CRO). * Experience leveraging AI tools and marketing automation platforms to improve campaign efficiency and ...
Quick apply
Demand Marketer
$16.75/hr
Strong understanding of landing page optimization and conversion rate optimization (CRO). * Experience leveraging AI tools and marketing automation platforms to improve campaign efficiency and ...
Website Coordinator
Sandy, UT · On-site
$21.50 - $28.75/hr
Understanding of SEO, conversion rate optimization, and the customer journey process. * A clear understanding of UI & UX design principles and best practices. * Comfortable receiving constructive ...
Website Coordinator
Sandy, UT · On-site
$21.50 - $28.75/hr
Understanding of SEO, conversion rate optimization, and the customer journey process. * A clear understanding of UI & UX design principles and best practices. * Comfortable receiving constructive ...
Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...
Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...
SEM/SEO Manager
Park City, UT · On-site
Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...
SEM/SEO Manager
Park City, UT · On-site
Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC. * Familiarity with SEO and analytics tools (e.g., Google Analytics, Search Console ...
Website Coordinator
Sandy, UT · On-site
$21.50 - $28.75/hr
Understanding of SEO, conversion rate optimization, and the customer journey process. * A clear understanding of UI & UX design principles and best practices. * Comfortable receiving constructive ...
Website Coordinator
Sandy, UT · On-site
$21.50 - $28.75/hr
Understanding of SEO, conversion rate optimization, and the customer journey process. * A clear understanding of UI & UX design principles and best practices. * Comfortable receiving constructive ...
Lead conversion rate optimization across the website, landing pages, funnels, checkout, subscriptions, and offers. Deeply understand our customer personas and how to support them, elevate them ...
Lead conversion rate optimization across the website, landing pages, funnels, checkout, subscriptions, and offers. Deeply understand our customer personas and how to support them, elevate them ...
Paid Social Specialist
South Jordan, UT · On-site
Familiarity with A/B testing and conversion rate optimization techniques * Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce) AMBA is an equal ...
Quick apply
Paid Social Specialist
South Jordan, UT · On-site
Familiarity with A/B testing and conversion rate optimization techniques * Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce) AMBA is an equal ...
Be Seen First
Digital Marketing & Publicist
Midvale, UT · On-site
$25 - $35/hr
Familiarity with A/B testing and conversion rate optimization. * Experience in a startup or fast-growing product environment. * Strong technical IT skills. Some networking capability in Windows and ...
Quick apply
Be Seen First
Digital Marketing & Publicist
Midvale, UT · On-site
$25 - $35/hr
Familiarity with A/B testing and conversion rate optimization. * Experience in a startup or fast-growing product environment. * Strong technical IT skills. Some networking capability in Windows and ...
Senior Shopify Developer
Lehi, UT · On-site
$51.25 - $67.50/hr
You don't just write code; you understand the business logic of e-commerce-from conversion rate optimization (CRO) to complex inventory fulfillment. > * Coding Proficiency: Mastery of Shopify Liquid ...
Senior Shopify Developer
Lehi, UT · On-site
$51.25 - $67.50/hr
You don't just write code; you understand the business logic of e-commerce-from conversion rate optimization (CRO) to complex inventory fulfillment. > * Coding Proficiency: Mastery of Shopify Liquid ...
Be Seen First
Digital Marketing & Publicist
Midvale, UT · On-site
$25 - $35/hr
Familiarity with A/B testing and conversion rate optimization. * Experience in a startup or fast-growing product environment. * Strong technical IT skills. Some networking capability in Windows and ...
Quick apply
Be Seen First
Digital Marketing & Publicist
Midvale, UT · On-site
$25 - $35/hr
Familiarity with A/B testing and conversion rate optimization. * Experience in a startup or fast-growing product environment. * Strong technical IT skills. Some networking capability in Windows and ...
Overnight Conversion Rate Optimization information
What is the difference between Overnight Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Overnight Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Primary Focus | Optimizing website conversions quickly, often through A/B testing and user experience tweaks | Analyzing conversion data, identifying trends, and providing insights for long-term improvements |
| Work Environment | Fast-paced, project-based, often within digital marketing teams | Data-driven, research-oriented, within marketing or analytics departments |
| Required Skills | UX/UI knowledge, A/B testing, quick decision-making | Data analysis, reporting, statistical skills |
While Overnight Conversion Rate Optimization focuses on rapid, tactical improvements to boost conversions in a short timeframe, Conversion Analysts concentrate on analyzing data to inform strategic, long-term conversion strategies. Both roles are essential in digital marketing but differ in approach and scope.

Job description
Job Description
Trove Brands is seeking a strategic and performance-driven Sr. Digital Marketing Manager to lead the continued growth of the Owala direct-to-consumer (DTC) business. This role will oversee digital acquisition, retention, and website performance strategies - ensuring all initiatives drive measurable revenue impact and scalable long-term growth. The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently. This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.
- Own and lead the overall digital marketing strategy for Owala's DTC business, with clear accountability for revenue growth and channel performance.
- Develop and manage forecasts, digital budget allocation, and performance targets across acquisition and retention channels.
- Identify scalable growth opportunities and drive innovation across the digital ecosystem.
- Manage, oversee, and guide a team responsible for:
- Website Growth & Performance Management
- Paid Media Strategy & Execution
- Conversion Rate Optimization (CRO)
- Email / SMS / Lifecycle Marketing
- SEO / GEO Strategy & Organic Performance
- Ensure full-funnel alignment across channels to optimize acquisition efficiency, retention, and lifetime value.
- Lead ongoing experimentation and testing strategies to improve conversion, creative performance, and customer engagement.
- Monitor attribution models and performance dashboards to continuously refine strategic decisions.
- Directly manage and mentor a team of 4+ digital marketing professionals, fostering growth, accountability, and performance excellence.
- Own and manage digital marketing budgets, ensuring efficient allocation and measurable ROI.
- Establish clear KPIs, reporting cadence, and performance standards across all channels.
- Partner with creative, brand, retail, and e-commerce teams to ensure digital strategies align with overall business objectives.
- Present performance insights, forecasts, and strategic recommendations to senior leadership.
- Elevate digital marketing from tactical execution to scalable, long-term strategy.
Job Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 6-9 years of experience in digital marketing, specifically with DTC or e-commerce brands.
- Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact.
Proven ability to manage and oversee:- Website growth and performance initiatives
- Paid media strategy and execution
- Conversion rate optimization (CRO) programs
- Email, SMS, and lifecycle marketing strategies
- SEO/GEO and organic growth performance
- Experience managing and developing a team of 3 or more direct reports.
- Experience owning and optimizing significant digital marketing budgets.
- Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
- Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting.
- Strategic thinker with strong analytical and leadership skills.
- Excellent communication and cross-functional collaboration abilities.
About Trove Brands
Sourced by ZipRecruiter
Industry
Retail
Company size
51 - 200 Employees
Headquarters location
Lehi, UT, US
Year founded
2000