Freelance Conversion Rate Optimization Jobs in Kentucky

Job Description Role Summary

The VP, Digital Experience owns Momentive's digital acquisition and web presence as one function: paid digital marketing, website strategy and development, technical SEO and AI-search visibility, and conversion rate optimization.

• Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
• Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
• Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
• Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
• Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
• Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
• Report on digital performance to the SVP and executive leadership team, connecting site and channel metrics to pipeline and revenue.
• Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.

• One-on-ones completed with every member of the paid digital and web/CRO teams, with a clear read on team structure and org design.
• A single digital roadmap that reconciles paid, SEO, and web-dev priorities
• A written 2-quarter plan presented to the SVP covering team structure, site technical priorities, and how digital performance will be measured going forward.

• 10+ years in digital marketing, web strategy, or a related field, including 5+ years managing directors or senior managers.
• Experience owning both paid and organic/web-side digital work, or a strong enough grasp of both to manage leaders in each credibly.
• A record in technical SEO, site performance, and conversion rate optimization at the strategy level.
• Working familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices.
• Comfort managing a combined budget across multiple channels and vendors.
• Experience partnering with brand, creative, and communications leaders, not just performance-marketing peers.
• Direct, clear communication with an SVP and executive team

Nice to Have

• Experience in B2B SaaS, nonprofit technology, or association management software.
• Experience hiring or rebuilding teams from a smaller or destabilized starting point.
• Experience with Claude Co-work, Claude Code and creation of agentic workers to support tasks and development.

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date.

Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue.

Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management.

Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve.

Learn more at momentivesoftware.com.

Why Work Here?

At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.

• 401(k) Savings Plan with Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Inclusive & Welcoming Environment
• Purpose-Driven Culture
• Work-Life Balance
• Commitment to Community Involvement
• Employer-Paid Parental Leave
• Employer-Paid Short-Term Disability
• Remote Work Flexibility

Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date.

Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue.

Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management.

Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve.

Learn more at momentivesoftware.com.