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Search Engine Optimization Jobs in Kentucky (NOW HIRING)

DAC Group

Account Manager

Louisville, KY

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking ...

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$58.5K

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How much do search engine optimization jobs pay per year?

As of Jul 19, 2026, the average yearly pay for search engine optimization in Kentucky is $58,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $65,100.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What job categories do people searching Search Engine Optimization jobs in Kentucky look for? The top searched job categories for Search Engine Optimization jobs in Kentucky are:
What cities in Kentucky are hiring for Search Engine Optimization jobs? Cities in Kentucky with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Kentucky as of July 2026, with employment types broken down into 88% Full Time, 8% Part Time, 3% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $58,529 per year, or $28.1 per hour.
Search Marketing Specialist

Search Marketing Specialist

Mortenson Dental Partners

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Mortenson Dental Partners rating

6.2

Company rating: 6.2 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

Job description

Search Marketing Specialist
Job ID: 655
Location: 10300 Linn Station Rd Louisville, KY 40223
Job Type: Full-time
Weekly hours: 40 - Hybrid role
What You'll Love About Us:
  • A Positive, Team-Oriented Culture: We believe in supporting one another and celebrating successes, big or small.
  • Opportunities for Growth: We're committed to helping you advance your skills and reach your career goals.
  • Work-Life Balance: Flexible scheduling and an environment that respects your personal time.
  • Your voice matters: We encourage feedback and innovation at every level.

Benefits of being part of the Mortenson Dental Partners Team
  • Benefits are available after 60 days of employment
  • Medical, dental, and vision insurance with company contribution
  • Life Insurance
  • Flexible spending (health and dependent care) account
  • Paid Time Off & 6 paid holidays off
  • Employee Stock Ownership Plan
  • 401K
  • Daily Pay
  • Professional development assistance
  • FREE continuing education opportunities
  • Employee assistance program

Responsibilities
  • Search Marketing Execution: Execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies. Implement campaign updates, keyword optimizations, search visibility improvements, and content recommendations designed to support patient acquisition and business growth objectives.
  • Paid Search Campaign Management: Execute, monitor, and optimize Google Ads campaigns. Manage keyword strategies, audience targeting, bidding adjustments, ad copy testing, and conversion tracking. Monitor campaign performance and identify optimization opportunities to improve efficiency and conversion outcomes. Assist in ensuring advertising tracking accuracy and compliance through collaboration with the Marketing Technology Manager.
  • SEO & Website Optimization: Partner with Web Development and Communications teams to support SEO initiatives and website optimization efforts. Monitor organic search performance, identify technical SEO opportunities, and assist in implementing recommendations that improve search visibility and conversion performance.
  • Listings Management: Manage and maintain online business listings across multiple platforms including Google Business Profile, Apple Business Connect, Yext, and other directory platforms. Ensure listing accuracy, consistency, optimization, and issue resolution across all supported practice locations.
  • Performance Reporting & Analysis: Develop recurring reports and dashboards to monitor paid and organic search performance. Analyze key performance indicators, identify trends, and provide actionable insights and recommendations to the Media Manager, VP of Marketing, and Regional Marketing Managers to support data-driven decision making.

Qualifications
  • Bachelor's degree in Marketing or related field
  • Google Ads, Google Analytics, Google Tag Manager
  • 3-5 years previous experience in a similar digital marketing role.
  • Proficient knowledge of Google Analytics (GA4), Google Ads, Google My Business, Apple Business Connect, Google Tag Manager, Google Search Console, YEXT or other online listings manager, SEMRush or similar products.

Desirables
  • Google Search Console certifications
  • Experience supporting multi-location businesses, healthcare organizations, or agency-managed search marketing programs.
  • Knowledge of basics of HTML and Schema Markup for SEO/AEO/GEO.

Any offer of employment is contingent upon the Company's determination that the candidate has successfully passed a background check, including a drug screen.
We are an equal-opportunity employer and consider all qualified candidates equally.

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