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Search Engine Optimization Jobs (NOW HIRING)

Job Summary The SEO Manager oversees the strategy, execution, and optimization of search engine optimization initiatives for clients across a range of industries. This role is responsible for ...

Job Title: SEO Specialist Job Location: Madison, NJ Job Type: Contract * Manage and improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions Work ...

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Search Engine Optimization information

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$34.5K

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How much do search engine optimization jobs pay per year?

As of Jun 3, 2026, the average yearly pay for search engine optimization in the United States is $67,388.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
More about Search Engine Optimization jobs
What cities are hiring for Search Engine Optimization jobs? Cities with the most Search Engine Optimization job openings:
What are the most commonly searched types of Search Engine Optimization jobs? The most popular types of Search Engine Optimization jobs are:
What states have the most Search Engine Optimization jobs? States with the most job openings for Search Engine Optimization jobs include:
What job categories do people searching Search Engine Optimization jobs look for? The top searched job categories for Search Engine Optimization jobs are:
Infographic showing various Search Engine Optimization job openings in the United States as of May 2026, with employment types broken down into 93% Full Time, 1% Part Time, and 6% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $67,388 per year, or $32.4 per hour.
Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist

Vangard, Inc.

Malvern, PA

Full-time

Posted 23 days ago


Job description

The Search Engine Optimization (SEO) Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.

Core Responsibilities

  • Supports SEO, GEO, and AISO initiatives under general direction
    Supports SEO, GEO, and AISO plans, initiatives, and optimizations by executing assigned tasks and contributing to larger programs.

  • Executes defined components of SEO plans
    Supports SEO planning efforts by executing defined tactics aligned to business objectives, sales strategy, and department priorities.

  • Applies foundational SEO and AI search best practices
    Applies foundational SEO, GEO, and AISO best practices and guidance from senior team members to complete assigned work and address routine issues.

  • Communicates status and issues to stakeholders
    Communicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate.

  • Builds working relationships across teams
    Builds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders.

  • Identifies and escalates risks
    Identifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members.

  • Supports data analysis and reporting
    Collects, analyzes, and reports on SEO and AI search performance data to support insights, planning, and optimization.

  • Participates in special projects and performs other duties as assigned

Qualifications

  • Minimum 3 years of related work experience

  • Undergraduate degree or equivalent combination of training and experience

  • Foundational knowledge of SEO concepts and analytics tools

  • Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred

  • Experience with Artificial Intelligence is preferred, but not required

  • Interest in developing skills related to GEO and AISO

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.