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Search Engine Optimization Jobs in Detroit, MI (NOW HIRING)

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

SEO Specialist Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of ...

Apex Systems

SEO Specialist

Detroit, MI

The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques: Broad keyword analysis and the selection of brand and longtail keyword ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on SEO experience to join our in-house SEO team. In this role, you will focus primarily on ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on SEO experience to join our in-house SEO team. In this role, you will focus primarily on ...

twentysix

SEO Copywrite

Detroit, MI · On-site

$240 - $360/hr

Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo artículos de blog, descripciones de productos, páginas web y materiales digitales enfocados en la ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Detroit, MI

Search Engine Optimization information

See Detroit, MI salary details

$34.2K

$66.7K

$102K

How much do search engine optimization jobs pay per year?

As of Aug 30, 2026, the average yearly pay for search engine optimization in Detroit, MI is $66,712.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $74,200.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What are popular job titles related to Search Engine Optimization jobs in Detroit, MI?

For Search Engine Optimization jobs in Detroit, MI, the most frequently searched job titles are:

What job categories do people searching Search Engine Optimization jobs in Detroit, MI look for?

The top searched job categories for Search Engine Optimization jobs in Detroit, MI are:

What cities near Detroit, MI are hiring for Search Engine Optimization jobs?

Cities near Detroit, MI with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Detroit, MI as of August 2026, with employment types broken down into 76% Full Time, 19% Part Time, and 5% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $66,712 per year, or $32.1 per hour.

SEO Specialist

Perfect Afternoon

Pleasant Ridge, MI • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines.
General Job Description
As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance.
This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected.
SEO Strategy & Execution
Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites.
Technical SEO
Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation.
Keyword Research & Content Optimization
Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized.
SEO Audits
Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes.
Analytics & Reporting
Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations.
Collaboration
Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates.
Local & Multi-Location SEO
Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable.
WordPress SEO
Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization.
SEO Tools & Platforms
Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities.
Trends & Best Practices
Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects.
Responsibilities
Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment.
SEO Tools Proficiency
Experience using tools such as:
  • SEMrush or Ahrefs
  • Screaming Frog or Sitebulb
  • Google Analytics (GA4)
  • Google Search Console

Technical SEO Knowledge
Strong understanding of:
  • Crawlability and indexing
  • Site architecture and internal linking
  • Schema markup
  • Page speed and Core Web Vitals
  • Redirects and canonical tags

Content & Keyword Strategy
Ability to conduct keyword research, analyze competition, and develop optimization strategies that align with search intent.
Communication
Strong ability to explain SEO concepts and recommendations to both technical and non-technical stakeholders.
Problem-Solving
Ability to diagnose ranking issues, traffic drops, or site performance problems and develop practical solutions.
Local to Detroit
Ideal candidates will be local to Detroit, MI, and able to work in-office & hybrid.
What can you expect from us?
  • A fair and competitive salary based on your experience and what you bring to our agency
  • A great team environment in a fast-paced, non-corporate environment (including work-from-home opportunities)
  • 18 days of PTO and paid holidays
  • Health, vision, dental, and short-term disability insurance & 401K
  • No micro-management - we allow you to grow, learn, and share your opinions and ideas

Requirements
  • A minimum of 2 years of agency experience
  • 2+ years of experience working professionally in SEO or digital marketing
  • Bachelor's degree in marketing, communications, business, or a related field
  • Proven experience improving organic search rankings, traffic, and technical site performance
  • Experience working with WordPress or similar CMS platforms
  • Strong analytical skills and comfort working with SEO data and reporting
  • Excellent written and verbal communication skills with strong attention to detail
  • Ability to work independently and as part of a team in a fast-paced environment, managing multiple projects simultaneously
  • Logical thinking and problem-solving skills, with the ability to translate data into actionable insights
  • Self-motivated, organized, and eager to learn
  • Mac proficiency

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