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Search Engine Optimization Jobs in Kalamazoo, MI

WSI Talent

Content Marketing

Battle Creek, MI

Practical understanding of SEO, website content structure, calls to action, landing pages, and conversion best practices. Ability to provide a portfolio or work samples demonstrating writing and ...

Varsity Tutors

Wordpress Tutor

Kalamazoo, MI · Remote

$18 - $40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

Varsity Tutors

HTML Tutor

Kalamazoo, MI · Remote

$18 - $40/hr

Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Kalamazoo, MI

Search Engine Optimization information

See Kalamazoo, MI salary details

$32.5K

$63.6K

$97.2K

How much do search engine optimization jobs pay per year?

As of Aug 28, 2026, the average yearly pay for search engine optimization in Kalamazoo, MI is $63,575.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $70,800.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What job categories do people searching Search Engine Optimization jobs in Kalamazoo, MI look for?

The top searched job categories for Search Engine Optimization jobs in Kalamazoo, MI are:

What cities near Kalamazoo, MI are hiring for Search Engine Optimization jobs?

Cities near Kalamazoo, MI with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Kalamazoo, MI as of August 2026, with employment types broken down into 17% Internship, 65% Full Time, and 18% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $63,575 per year, or $30.6 per hour.

INDUSTRIAL MARKETING SPECIALIST

PRAB, Inc.

Kalamazoo, MI • On-site

Full-time

Posted 19 days ago

Job description

The position is responsible for the following duties and responsibilities and works in coordination with the Installation team, Sales, and third-party marketing partners to turn completed projects into customer proof points, maintain a consistent content presence across blogs and social media, and keep marketing's CRM and budget data accurate and current. The Marketing Specialist role reports to the Marketing Manager.
Qualifications
  • Dedication to excellence and quality output
  • Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries
  • Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing
  • Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines
  • Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages
  • Experience with budget tracking and spreadsheet-based reporting
  • Familiarity with social media platforms and basic content publishing workflows
  • Work independently and effectively under tight deadlines
  • Ability to prioritize tasks when many are given and escalate when necessary
  • Be a team player who supports co-workers and management
  • Excellence in communication with people from various parts of the company, customers, and outside marketing partners
  • Professional, personable manner suited to representing the company directly with customers
  • Experience in marketing B2B with a manufacturing background preferred
  • WordPress experience preferred
  • Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up
  • Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required
  • Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 2 years minimum applicable business experience
  • Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level)

Responsibilities
The following activities are required in this position:
  • Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up
  • Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview
  • Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership)
  • Draft blog posts, social media posts, and other content based on customer testimonials for publication
  • Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies
  • Maintain a running tracker of testimonial/case study status so nothing stalls between stages
  • Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy
  • Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure
  • Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.)
  • Coordinate content scheduling and publishing with the Marketing Manager
  • Support light editing, proofreading, and formatting marketing materials as needed
  • Track and report on the marketing budget, coordinating with the Marketing Director and accounting as needed
  • Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline
  • Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership
  • Assist with general marketing administrative tasks: scheduling, vendor coordination, document organization, and other support as needed
  • Flag data gaps, stalled deals, or process breakdowns to the Marketing Director
  • Support trade show coordination as needed, including booth logistics, vendor and shipping coordination, and lead capture and follow-up
  • Help monitor competitor activity and share relevant news or changes with the team
  • Complete other needed requirements assigned by the Marketing Manager

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