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Search Engine Optimization Jobs in Grand Rapids, MI

Brunswick

Web Content Specialist

Lowell, MI · On-site

The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross-functional request fulfillment remain consistent and reliable while senior team members focus on a major ...

Lund Boats

Web Content Specialist

Lowell, MI · On-site

The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross-functional request fulfillment remain consistent and reliable while senior team members focus on a major ...

Bizstream

Digital Strategist

Allendale, MI · On-site

$70 - $110/hr

As a Digital Strategist, you'll own that direction from discovery through project completion: audience and competitive research, SEO/GEO strategy, measurement planning, and conversion optimization.

Mktruckcenters

ECommerce Manager

Byron Township, MI · On-site

$100 - $120/hr

Act as point of contact for ecommerce agency partners to support execution across paid media, SEO, and marketplaces. * Monitor performance using analytics platforms and provide reporting on revenue ...

Medbio, Inc.

Marketing Director

Grand Rapids, MI · On-site

$140 - $190/hr

Lead digital marketing across the website, SEO and paid search, LinkedIn, email, account-based marketing, retargeting, and marketing automation. * Partner with Sales to define target accounts, lead ...

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Search Engine Optimization information

See Grand Rapids, MI salary details

$32K

$62.6K

$95.6K

How much do search engine optimization jobs pay per year?

As of Sep 5, 2026, the average yearly pay for search engine optimization in Grand Rapids, MI is $62,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,200.00 and $69,600.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What are popular job titles related to Search Engine Optimization jobs in Grand Rapids, MI?

For Search Engine Optimization jobs in Grand Rapids, MI, the most frequently searched job titles are:

What job categories do people searching Search Engine Optimization jobs in Grand Rapids, MI look for?

The top searched job categories for Search Engine Optimization jobs in Grand Rapids, MI are:

What cities near Grand Rapids, MI are hiring for Search Engine Optimization jobs?

Cities near Grand Rapids, MI with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Grand Rapids, MI as of August 2026, with employment types broken down into 17% Internship, 66% Full Time, and 17% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $62,563 per year, or $30.1 per hour.

Specialist, E-Commerce SEO

SpartanNash Company

Byron Center, MI • On-site

Full-time

Re-posted 19 days ago

SpartanNash rating

5.7

Company rating: 5.7 out of 10

Based on 333 frontline employees who took The Breakroom Quiz

458th of 739 rated retailers

Job description

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315
Position Summary:
This role is responsible for performing in-depth audits and implementing SEO (Search Engine Optimization) best practices across existing/new E-commerce websites as well as delivering analytics and recommendations about future actions needed for SEO and general website maintenance. This role will also be responsible for interpreting customer behavioral analytics to help streamline the customer experience online as well as report back key metrics to various internal and external stakeholders.
Here's what you'll do:
SEO Implementation & Management
  • Perform keyword research and recommend on-page optimization based on business objectives for existing content.

  • Monitor, research and analyze SEO performance data to determine effectiveness of optimization implementations.

  • Provide SEO analysis and recommendations on meta tags, headlines, body copy, URLs, etc.

  • Prepare various optimization related reports and analysis (schedule and/or ad hoc).

  • Assist management in tracking marketing initiatives and milestones to define and implement search marketing strategies and activities.

  • Maintain, trouble shoot, and resolve SEO technical issues (Orphan web pages, duplicate content, meta description issues, broken links, H1 tags, etc.)

  • Work in conjunction with the media team to ensure our organic presence compliments our paid presence and campaigns.

  • Work in conjunction with the brand and loyalty teams to ensure key brand pillars and differentiators are represented in our organic strategy.

Website Management
  • Assisting with E-Commerce websites and applications to meet and deliver established E-Commerce sales and profitability through merchandising plans and E-Commerce processes.

  • Collaborate with internal departments and external customers (i.e. vendors, merchants, etc.) to implement and support the Company's E-Commerce initiatives; identify and recommend process improvements to appropriate business partners to grow online sales and improve the E-Commerce presence.

  • Assist with creation and execution of customer programs and events.

  • Practice best in class customer service and support.

  • Additional responsibilities may be assigned as needed.

AI Analysis & Recommendations
  • Research and execute best practices related to AI trends.

  • Build and support a best-in-class SEO and GEO (Generative Engine Optimization) experience for online customers.

  • Utilize AI to assist with task streamlining/content creation (as appropriate).

Additional Responsibilities
  • Take on additional responsibilities as assigned or as the business needs evolve.

Here's what you'll need:
Education
  • Bachelor's degree (Required) in Marketing, Business Administration, Economics, Mathematics or other related field or equivalent combination of education and/or experience.

Experience
  • 2-4(+) years experience with SEO/GEO campaign management software (i.e. BrightEdge, SEMRush, MOZ, etc.)

  • Knowledge of the search engine ranking criteria of the leading algorithms, organic search trends, and HTML, CSS and JavaScript development as they relate to SEO.

Skills & Abilities
  • Strong written and verbal communication skills.

  • Strong organizational, prioritization, time management, and analytical skills.

  • Must be detail-oriented and able to meet deadlines while ensuring accuracy.

  • Ability to learn and adapt to changes in technology/systems.

  • Self-starter that can take project details and work with other teams to accomplish goals.

  • Proficient in Microsoft Suite (Word, Excel, PowerPoint)

  • Potential to work some off-hours for emergency situations.

Travel Requirements
  • Willingness to travel, including overnight stays, up to 15% depending on business needs.

Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.

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