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Search Engine Optimization Jobs in Columbus, OH (NOW HIRING)

Postali

SEO Specialist (Mid-level)

Columbus, OH

Postali is hiring an SEO Specialist to join our Client Performance team, where you'll work closely with our in-house content writers, designers, and developers to meaningfully improve our law firm ...

Postali

Director of SEO & AI Search

Columbus, OH

The SEO amp; AI Search Director owns search performance for our law firm clients across three tracks (organic, Google Maps and local, and AI-answer visibility), and leads the design and day-to-day ...

New

Hart

Search Engine Marketing Buyer

Columbus, OH · On-site

Search Engine/Answer Engine Optimization • Support Hart's SEO and emerging AEO (Answer Engine Optimization) practice by assisting with audits, tracking, and implementation. • Perform basic ...

Postali

Content Strategist

Columbus, OH

In this role, you'll combine strategic thinking, SEO awareness, and strong writing skills to create content that helps law firms be visible in search engines, build trust, and generate new business.

Cardinal Health

Consultant, Digital Marketing

Dublin, OH · On-site

Experience supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred. Solid project management skills, including the use of digital project management ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Columbus, OH

Search Engine Optimization information

See Columbus, OH salary details

$33.3K

$65.1K

$99.5K

How much do search engine optimization jobs pay per year?

As of Jun 13, 2026, the average yearly pay for search engine optimization in Columbus, OH is $65,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,200.00 and $72,400.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities for remote work, freelance projects, and requires staying updated with search engine algorithms and tools such as Google Analytics. Career growth depends on experience, certifications, and staying current with industry trends.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) remains an essential skill for digital marketers and SEO specialists in 2026, as search engines continue to update algorithms and prioritize user experience. SEO is evolving with advancements in AI, voice search, and mobile optimization, requiring professionals to stay current with new tools and best practices. Continuous learning and adaptation are key for SEO roles to remain effective and relevant.

Will SEO be replaced by AI?

Search Engine Optimization (SEO) professionals use AI tools to analyze data, automate tasks, and improve strategies. While AI can enhance SEO processes, human expertise remains essential for creative content, strategic planning, and adapting to search engine algorithm changes.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are the most commonly searched types of Search Engine Optimization jobs in Columbus, OH? The most popular types of Search Engine Optimization jobs in Columbus, OH are:
What are popular job titles related to Search Engine Optimization jobs in Columbus, OH? For Search Engine Optimization jobs in Columbus, OH, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Columbus, OH look for? The top searched job categories for Search Engine Optimization jobs in Columbus, OH are:
What cities near Columbus, OH are hiring for Search Engine Optimization jobs? Cities near Columbus, OH with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Columbus, OH as of June 2026, with employment types broken down into 72% Full Time, 25% Part Time, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $65,090 per year, or $31.3 per hour.
SEO Specialist (Mid-level)

SEO Specialist (Mid-level)

Postali

Columbus, OH

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Job description

About the Role
This is an in-house position located in Columbus, Ohio. This is not a remote role.
Postali is hiring an SEO Specialist to join our Client Performance team, where you’ll work closely with our in-house content writers, designers, and developers to meaningfully improve our law firm clients’ visibility in search engines and, more importantly, their ability to turn that visibility into leads and cases.
We’re looking for someone who thinks like an owner – someone who is deeply curious, accountable, and passionate about helping clients grow. The ideal candidate will bring a high level of organization and initiative, an understanding of the SEO landscape, and an eagerness to dig into data, strategy, and execution in a dynamic agency environment.
What You’ll Do:
  • Own the SEO performance of your assigned clients: building strategies that align with their goals and drive measurable improvement in rankings, traffic, and conversion.
  • Develop and deliver holistic organic strategies for improving site structure, keyword targeting, content strategy, technical health, and backlink profiles.
  • Collaborate closely with content writers, designers, developers, and our Client Experience team to align SEO strategy with broader marketing initiatives.
  • Monitor performance trends, analyze data, and identify high-impact opportunities to improve local and organic search visibility.
  • Plan and execute local SEO strategies to increase visibility in map listings and local packs.
  • Research competitors and analyze market trends to keep your clients one step ahead.
  • Plan and manage white-hat link-building campaigns that contribute to overall SEO health and domain authority.
  • Stay current on search algorithm updates, SEO best practices, and emerging tools and techniques.

Track, log, and report on tasks and performance in a detailed, organized, and proactive manner.
Communicate key insights and strategy pivots in real time to the Client Experience team as performance or client sentiment shifts.
What We Need:
  • 2+ years of hands-on SEO experience, preferably in an agency setting where you’ve successfully managed multiple clients or websites.
  • A track record of improving site visibility, traffic, and conversions.
  • Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance.
  • Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console) and the ability to interpret data for actionable insights.
  • Demonstrated success planning and executing white-hat link-building campaigns.
  • Strong organizational and self-management skills, especially in fast-paced environments with shifting priorities.
  • A foundational understanding of how site architecture, content, technical SEO, and backlinks work together to influence search rankings.
  • Excellent communication and collaboration skills; able to work cross-functionally and articulate SEO strategy clearly to non-technical teammates.

Must-Have: Curiosity and Adaptability in the Age of AI Search
The search landscape is changing fast, and so are we. AI tools like ChatGPT, Gemini, and Bing are already shifting how people search for legal services, and that means traditional SEO tactics aren’t enough on their own. We’re looking for someone who understands where search is headed, not just where it’s been.
The right candidate for this role:
  • Follows how AI and language models are changing user behavior and influencing what shows up in search results.
  • Keeps up with algorithm updates and understands how authority, relevance, and structured data are interpreted by both search engines and AI platforms.
  • Can apply these shifts in real time — adjusting content, site structure, and overall strategy to help clients stay ahead.
  • Has experience evolving their SEO approach to meet the demands of new tools, platforms, and technologies.

At Postali, we’re already thinking about how to get our clients found — whether someone’s searching on Google or asking a question to a chatbot. That means our SEO Specialists need to think beyond keywords and links — and ask bigger questions, like: “How is this law firm showing up as an expert?” and “What signals are we sending about trust and relevance?”
If you’re someone who asks not only “How do I rank this page?” but “How is AI interpreting this firm’s authority?”—we want to hear from you.
Great to Have:
  • Experience working in WordPress or similar CMS platforms.
  • Experience working in Project Management or similar organization tools
  • Strong Excel/Google Sheets skills (formulas, pivot tables, etc.).
  • Passion for legal marketing, or experience working in regulated or service-based industries.

Job Type:
Full-time
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Experience:
  • SEO: 2 years (Required)
  • Agency: 2 years (Required)

Ability to Commute:
Columbus, OH 43215 (Required)
Work Location:
In person

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