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Search Engine Optimization Manager Jobs in Columbus, OH

Postali

SEO Specialist (Mid-level)

Columbus, OH

Plan and manage white-hat link-building campaigns that contribute to overall SEO health and domain authority. * Stay current on search algorithm updates, SEO best practices, and emerging tools and ...

Postali

Director of SEO & AI Search

Columbus, OH

You will also lead and mentor our SEO team and partner closely with content, design, development, and account management. What You'll Do * Own performance across three tracks, each with its own ...

New

Hart

Search Engine Marketing Buyer

Columbus, OH · On-site

... optimization, and reporting. • Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms. • Monitor daily campaign performance, identify trends, and ...

Postali

Content Strategist

Columbus, OH

In this role, you'll combine strategic thinking, SEO awareness, and strong writing skills to create ... Manage multiple client content calendars, deadlines, revisions, and deliverables in a fast-paced ...

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All JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Columbus, OH

Search Engine Optimization Manager information

See Columbus, OH salary details

$38.6K

$83.3K

$129.9K

How much do search engine optimization manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for search engine optimization manager in Columbus, OH is $83,267.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $94,200.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Columbus, OH are hiring for Search Engine Optimization Manager jobs? Cities near Columbus, OH with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
SEO Specialist (Mid-level)

SEO Specialist (Mid-level)

Postali

Columbus, OH

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

Job description

About the Role
This is an in-house position located in Columbus, Ohio. This is not a remote role.
Postali is hiring an SEO Specialist to join our Client Performance team, where you’ll work closely with our in-house content writers, designers, and developers to meaningfully improve our law firm clients’ visibility in search engines and, more importantly, their ability to turn that visibility into leads and cases.
We’re looking for someone who thinks like an owner – someone who is deeply curious, accountable, and passionate about helping clients grow. The ideal candidate will bring a high level of organization and initiative, an understanding of the SEO landscape, and an eagerness to dig into data, strategy, and execution in a dynamic agency environment.
What You’ll Do:
  • Own the SEO performance of your assigned clients: building strategies that align with their goals and drive measurable improvement in rankings, traffic, and conversion.
  • Develop and deliver holistic organic strategies for improving site structure, keyword targeting, content strategy, technical health, and backlink profiles.
  • Collaborate closely with content writers, designers, developers, and our Client Experience team to align SEO strategy with broader marketing initiatives.
  • Monitor performance trends, analyze data, and identify high-impact opportunities to improve local and organic search visibility.
  • Plan and execute local SEO strategies to increase visibility in map listings and local packs.
  • Research competitors and analyze market trends to keep your clients one step ahead.
  • Plan and manage white-hat link-building campaigns that contribute to overall SEO health and domain authority.
  • Stay current on search algorithm updates, SEO best practices, and emerging tools and techniques.

Track, log, and report on tasks and performance in a detailed, organized, and proactive manner.
Communicate key insights and strategy pivots in real time to the Client Experience team as performance or client sentiment shifts.
What We Need:
  • 2+ years of hands-on SEO experience, preferably in an agency setting where you’ve successfully managed multiple clients or websites.
  • A track record of improving site visibility, traffic, and conversions.
  • Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance.
  • Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console) and the ability to interpret data for actionable insights.
  • Demonstrated success planning and executing white-hat link-building campaigns.
  • Strong organizational and self-management skills, especially in fast-paced environments with shifting priorities.
  • A foundational understanding of how site architecture, content, technical SEO, and backlinks work together to influence search rankings.
  • Excellent communication and collaboration skills; able to work cross-functionally and articulate SEO strategy clearly to non-technical teammates.

Must-Have: Curiosity and Adaptability in the Age of AI Search
The search landscape is changing fast, and so are we. AI tools like ChatGPT, Gemini, and Bing are already shifting how people search for legal services, and that means traditional SEO tactics aren’t enough on their own. We’re looking for someone who understands where search is headed, not just where it’s been.
The right candidate for this role:
  • Follows how AI and language models are changing user behavior and influencing what shows up in search results.
  • Keeps up with algorithm updates and understands how authority, relevance, and structured data are interpreted by both search engines and AI platforms.
  • Can apply these shifts in real time — adjusting content, site structure, and overall strategy to help clients stay ahead.
  • Has experience evolving their SEO approach to meet the demands of new tools, platforms, and technologies.

At Postali, we’re already thinking about how to get our clients found — whether someone’s searching on Google or asking a question to a chatbot. That means our SEO Specialists need to think beyond keywords and links — and ask bigger questions, like: “How is this law firm showing up as an expert?” and “What signals are we sending about trust and relevance?”
If you’re someone who asks not only “How do I rank this page?” but “How is AI interpreting this firm’s authority?”—we want to hear from you.
Great to Have:
  • Experience working in WordPress or similar CMS platforms.
  • Experience working in Project Management or similar organization tools
  • Strong Excel/Google Sheets skills (formulas, pivot tables, etc.).
  • Passion for legal marketing, or experience working in regulated or service-based industries.

Job Type:
Full-time
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance

Experience:
  • SEO: 2 years (Required)
  • Agency: 2 years (Required)

Ability to Commute:
Columbus, OH 43215 (Required)
Work Location:
In person

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