SEO Specialist
Hudson, IA · On-site
SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist ... Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ...
SEO Specialist
Hudson, IA · On-site
SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist ... Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ...
SEO Specialist
Hudson, IA · On-site
SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist ... Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ...
SEO Specialist
Hudson, IA · On-site
SEO Specialist Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist ... Manage and optimize Google Business Profiles and online business listings. * Improve visibility in ...
Associate Strategic Resource Engagement Manager
$33.27 - $41.59/hr
The goal of the Associate SEM role is to develop into an SEM, by growing and learning in the areas of personnel management, business operations, marketing, and all things WWT. As the Associate SEM ...
Associate Strategic Resource Engagement Manager
$33.27 - $41.59/hr
The goal of the Associate SEM role is to develop into an SEM, by growing and learning in the areas of personnel management, business operations, marketing, and all things WWT. As the Associate SEM ...
The goal of the Associate SEM role is to develop into an SEM, by growing and learning in the areas of personnel management, business operations, marketing, and all things WWT. As the Associate SEM ...
The goal of the Associate SEM role is to develop into an SEM, by growing and learning in the areas of personnel management, business operations, marketing, and all things WWT. As the Associate SEM ...
Entry Level Digital Marketer
Waterloo, IA · On-site
Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...
Entry Level Digital Marketer
Waterloo, IA · On-site
Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...
Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...
Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...
Business Development
Cedar Falls, IA · Hybrid
$71K/yr
... O/SEM, display ads, social media, and more * Close deals : Drive revenue by converting prospects ... Excellent communicator with strong time management skills * Able to work independently and as part ...
Business Development
Cedar Falls, IA · Hybrid
$71K/yr
... O/SEM, display ads, social media, and more * Close deals : Drive revenue by converting prospects ... Excellent communicator with strong time management skills * Able to work independently and as part ...
Growth Hacker - Remote
Waterloo, IA · Remote
... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...
Growth Hacker - Remote
Waterloo, IA · Remote
... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...
Growth Hacker - Remote
Waterloo, IA · On-site
... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...
Growth Hacker - Remote
Waterloo, IA · On-site
... SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...
Outside Sales Representative
Cedar Falls, IA · Hybrid
$90K - $100K/yr
Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...
Outside Sales Representative
Cedar Falls, IA · Hybrid
$90K - $100K/yr
Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...
Outside Sales Representative
Waterloo, IA · Hybrid
$90K - $100K/yr
Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...
Outside Sales Representative
Waterloo, IA · Hybrid
$90K - $100K/yr
Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... sport management experience in a professional sports league setting. By working on various ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...
... sport management experience in a professional sports league setting. By working on various ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... SEO, web design, and programmatic marketing. What You'll Do: As a key member of our Waterloo sales team, you'll take full ownership of building and managing a book of business. You'll focus on ...
... sport management experience in a professional sports league setting. By working on various ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...
... sport management experience in a professional sports league setting. By working on various ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...
... location managers. ESSENTIAL JOB FUNCTIONS Schedules maintenance and repairs of vehicles and ... welding, bearing replacement, engine service/maintenance/adjustments (both gas & diesel ...
... location managers. ESSENTIAL JOB FUNCTIONS Schedules maintenance and repairs of vehicles and ... welding, bearing replacement, engine service/maintenance/adjustments (both gas & diesel ...
Information Technology Specialist
Waterloo, IA · On-site
$125K/yr
Analyzing competing technical approaches and providing authoritative recommendations to management ... Services Engine (ISE), access points, authentication services, network access control (NAC), and ...
Information Technology Specialist
Waterloo, IA · On-site
$125K/yr
Analyzing competing technical approaches and providing authoritative recommendations to management ... Services Engine (ISE), access points, authentication services, network access control (NAC), and ...
Information Technology Specialist
Waterloo, IA · On-site
$125K/yr
Analyzing competing technical approaches and providing authoritative recommendations to management ... Services Engine (ISE), access points, authentication services, network access control (NAC), and ...
Information Technology Specialist
Waterloo, IA · On-site
$125K/yr
Analyzing competing technical approaches and providing authoritative recommendations to management ... Services Engine (ISE), access points, authentication services, network access control (NAC), and ...
Search Engine Optimization Manager information
See Waterloo, IA salary details
$37.1K - $45.1K
3% of jobs
$45.1K - $53K
4% of jobs
$53K - $61K
9% of jobs
$64.6K is the 25th percentile. Wages below this are outliers.
$61K - $69K
18% of jobs
$69K - $76.9K
15% of jobs
The median wage is $77.2K / yr.
$76.9K - $84.9K
17% of jobs
$88.6K is the 75th percentile. Wages above this are outliers.
$84.9K - $92.9K
19% of jobs
$92.9K - $100.8K
7% of jobs
$100.8K - $108.8K
3% of jobs
$108.8K - $116.8K
2% of jobs
$116.8K - $124.7K
2% of jobs
$37.1K
$80K
$124.7K
How much do search engine optimization manager jobs pay per year?
As of Aug 6, 2026, the average yearly pay for search engine optimization manager in Waterloo, IA is $79,955.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,900.00 and $90,400.00 per year, depending on experience, location, and employer.
What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?
| Aspect | Search Engine Optimization Manager | Content Marketing Manager |
|---|---|---|
| Primary Focus | Optimizing website content for search engines to improve rankings | Creating and managing content strategies to engage audiences |
| Required Skills | SEO tools, keyword research, analytics, technical SEO | Content creation, storytelling, social media, branding |
| Work Environment | Digital marketing teams, SEO agencies, in-house marketing | Content teams, marketing departments, media agencies |
| Common Certifications | Google Analytics, SEO certifications, HubSpot Content Marketing | Content marketing certifications, HubSpot Content Marketing, Google Analytics |
The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.
What are some common challenges faced by search engine optimization managers, and how can they be addressed?
Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.
What does a search engine optimization manager do?
As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.
What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?
To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Waterloo, IA are hiring for Search Engine Optimization Manager jobs? Cities near Waterloo, IA with the most Search Engine Optimization Manager job openings:
Job description
SEO Specialist
Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an exciting opportunity to join a growing dealership group and make a measurable impact on our business. You'll be responsible for improving our visibility in Google Search, Google Maps, and emerging AI-powered search platforms, helping customers find us when they're shopping for a vehicle, scheduling service, ordering parts, or researching their next purchase. If you're analytical, naturally curious, enjoy solving problems, and love seeing measurable results from your work, we'd love to meet you.
What You'll Do
What We're Looking For
Bonus Points
Why Join Our Team?
You'll have the opportunity to own the SEO strategy for a growing dealership group. Your work will directly impact website traffic, lead generation, vehicle sales, service appointments, and business growth.
Unlike working at an agency, you'll see the results of your work firsthand and have the freedom to recommend new ideas, test strategies, and continuously improve our websites. We're committed to staying ahead of the evolving search landscape-including AI-powered search-and we're looking for someone who's excited to grow alongside us.
About Us
Bill Colwell Ford has proudly served the Cedar Valley for more than 40 years. In 2025, we expanded with the acquisition of Colwell Motors of Mason City, creating a growing dealership group representing Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram. We're investing in our people, our technology, and our digital presence because we believe our websites should be one of our strongest competitive advantages. Apply today and help shape the future of search for Bill Colwell Ford and Colwell Motors of Mason City.
Bill Colwell Ford and Colwell Motors of Mason City are looking for an SEO Specialist to take ownership of the organic search performance across our dealership websites. This is an exciting opportunity to join a growing dealership group and make a measurable impact on our business. You'll be responsible for improving our visibility in Google Search, Google Maps, and emerging AI-powered search platforms, helping customers find us when they're shopping for a vehicle, scheduling service, ordering parts, or researching their next purchase. If you're analytical, naturally curious, enjoy solving problems, and love seeing measurable results from your work, we'd love to meet you.
What You'll Do
- Develop and execute our SEO strategy across multiple dealership websites.
- Research keywords and identify opportunities to increase organic traffic.
- Optimize page titles, meta descriptions, headings, internal links, and website content.
- Improve rankings for vehicle sales, service, parts, financing, and local search terms.
- Monitor website health, indexing, crawlability, Core Web Vitals, and site speed.
- Implement and maintain structured data (schema markup).
- Identify technical SEO issues and coordinate improvements with our website provider.
- Manage and optimize Google Business Profiles and online business listings.
- Improve visibility in Google Maps and local search results.
- Create and optimize landing pages, service pages, FAQs, and other SEO-focused website content.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Track rankings, traffic, and lead generation while identifying opportunities for continued growth.
- Analyze competitor performance and share recommendations with dealership leadership.
What We're Looking For
- A degree in Marketing, Communications, Computer Science, Information Systems, Business, or a related field-or equivalent experience.
- Knowledge of SEO principles and search engine best practices.
- Strong analytical and problem-solving skills.
- Excellent written communication and attention to detail.
- The ability to learn new technology and adapt to Google's evolving search landscape.
- A self-motivated mindset with the ability to manage projects independently.
Bonus Points
- Experience with Google Analytics and Google Search Console.
- Experience managing Google Business Profiles.
- Familiarity with HTML, CSS, or website structure.
- Experience using SEO tools such as Semrush, Ahrefs, Moz, or BrightLocal.
- Experience with schema markup, Core Web Vitals, or technical SEO.
- Experience working with dealership websites or automotive marketing.
Why Join Our Team?
You'll have the opportunity to own the SEO strategy for a growing dealership group. Your work will directly impact website traffic, lead generation, vehicle sales, service appointments, and business growth.
Unlike working at an agency, you'll see the results of your work firsthand and have the freedom to recommend new ideas, test strategies, and continuously improve our websites. We're committed to staying ahead of the evolving search landscape-including AI-powered search-and we're looking for someone who's excited to grow alongside us.
About Us
Bill Colwell Ford has proudly served the Cedar Valley for more than 40 years. In 2025, we expanded with the acquisition of Colwell Motors of Mason City, creating a growing dealership group representing Ford, Lincoln, Chrysler, Dodge, Jeep, and Ram. We're investing in our people, our technology, and our digital presence because we believe our websites should be one of our strongest competitive advantages. Apply today and help shape the future of search for Bill Colwell Ford and Colwell Motors of Mason City.
About Bill Colwell Ford
Sourced by ZipRecruiter
Industry
Motor vehicle manufacturing
Company size
51 - 200 Employees
Headquarters location
Hudson, IA, US
Year founded
1984