What Is a Search Engine Optimization Manager and How to Become One

By ZipRecruiter Marketplace Research Team

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

To become a search engine optimization manager, you need to earn a bachelor’s degree in marketing, public relations, journalism, or a closely related field. In addition to educational qualifications, you need several years of experience working in content development and with SEO-related projects. Your responsibilities require you to have a deep understanding of how to drive internet traffic and improve website page rank and test content strategies. You need to remain abreast of new developments in the field. Essential skills include strong leadership and both verbal and written communication. Attention to detail is also an excellent quality to have, especially for performing keyword research.