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Search Engine Optimization Manager Jobs in Indiana

Sweetwater

SEO Writer

Fort Wayne, IN · On-site

SEO Writer Sweetwater, the nation's number one online retailer of musical instruments & pro audio gear is looking to add an SEO Writer to our growing eCommerce team! As an SEO Writer, you will apply ...

Meyer Distributing

eCommerce SEO Content Writer

Jasper, IN · On-site

$45K - $60K/yr

Job Type Full-time Description The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit ...

Meyer Distributing

eCommerce SEO Content Writer

Jasper, IN · On-site

$45K - $60K/yr

The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit and publish content and copy for ...

IvyPanda

PPC specialist (remote)

Gary, IN · On-site +1

Experience with optimization, management, and creation of PPC campaigns * Ability to interpret and effectively work with Google Analytics and other web analytics data * Understanding of HTML and SEO ...

IvyPanda

PPC specialist (remote)

Gary, IN · Remote

Experience with optimization, management, and creation of PPC campaigns * Ability to interpret and effectively work with Google Analytics and other web analytics data * Understanding of HTML and SEO ...

CertaSite

Digital Marketing Manager

Zionsville, IN

We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, ...

Performacentric

Brand Content Manager

Fort Wayne, IN

This individual will produce SEO-optimized blog content, white papers, executive briefs, datasheets ... Ability to manage multiple projects and deadlines simultaneously * Excellent organizational and ...

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Search Engine Optimization Manager information

See Indiana salary details

$38.1K

$82K

$128K

How much do search engine optimization manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for search engine optimization manager in Indiana is $82,031.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $92,800.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities in Indiana are hiring for Search Engine Optimization Manager jobs? Cities in Indiana with the most Search Engine Optimization Manager job openings:
What are popular job titles related to Search Engine Optimization Manager jobs in IN? For Search Engine Optimization Manager jobs in IN, the most frequently searched job titles are:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Indiana as of May 2026, with employment types broken down into 86% Full Time, 5% Part Time, 3% Temporary, and 6% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $82,031 per year, or $39.4 per hour.
SEO Writer

SEO Writer

Sweetwater

Fort Wayne, IN • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Sweetwater Sound rating

7.6

Company rating: 7.6 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

61st of 713 rated retailers

Job description

SEO Writer

Sweetwater, the nation's number one online retailer of musical instruments & pro audio gear is looking to add an SEO Writer to our growing eCommerce team! As an SEO Writer, you will apply your expertise to optimize over 1M+ pages of unique content — this includes short and long-form pieces across multiple channels, published over the course of decades — that may need modification.

You will partner with the SEO and Content team to create and optimize content to rank well in strategic areas and use search engine optimization strategies to write copy that boosts our website's search engine ranking. When writing copy, you will create content to improve organic visibility to support our business goals. This includes planning and producing high-quality articles, guides, and shopping page enhancements aligned to search intent.

Job Responsibilities

  • Responsible for optimizing content for on-page SEO and performance
  • Generate recommendations based on results and trends
  • Create new content for existing E-commerce category and brand pages
  • Collaborate with SEO and Merchandising teams to align priorities for organic visibility and search
  • Assess content templates and standards while staying current on SERP and algorithm shifts

Qualifications

  • Bachelor's degree in Marketing, English, Communications, or other field
  • 2-4+ years of SEO writing experience in a retail or eCommerce environment
  • Ability to play and understand musical equipment across a variety of categories preferred
  • Ability to use tools like Ahrefs, SEM Rush to conduct keyword research preferred
  • Understanding and incorporation of modern SEO best practices in writing, proofing, and content editing
  • Strong problem solving skills, with the ability to pivot and

We function best as a unified team, so relocation to our state of the art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater's culture is built on creating and celebrating music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time.

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